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All Journal Jurnal Entrepreneur dan Manajemen Sains Jurnal Akuntansi, Manajemen, Ekonomi Islam Journal of Indonesian Management
Taufik Bustami
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND IMAGE DAN ENDORSEMENT SELEBRITAS TIKTOK TERHADAP MINAT BELI Fadhilah Shabirah; Taufik Bustami; Dedy Wahyudi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the influence of brand image and TikTok celebrity endorsements on purchase intention for Scarlett skincare products among Generation Z in Bengkulu City. This research is a quantitative descriptive study. The population of this study was Generation Z in Bengkulu City. Data collection techniques used were observation and questionnaires. The data analysis technique used was multiple linear regression. The results of this study indicate that brand image and TikTok celebrity endorsements have a positive and significant influence on purchase intention. This finding suggests that the higher the positive consumer perception of the brand image, and the more effective and credible the endorsement by TikTok celebrities, the higher the consumer's purchase intention for Scarlett skincare products. This research provides important implications for companies in designing more targeted and effective marketing strategies, particularly in utilizing social media as a primary promotional tool. Keywords: Brand Image, TikTok Celebrity Endorsement, Purchase Intention
PENGARUH KOMPENSASI, DISIPLIN KERJA DAN PENGEMBANGAN KARIER TERHADAP KINERJA KARYAWAN Kiffatul Anhar; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

The research is based on the persistence of differences in employee perceptions of compensation, the suboptimal implementation of work discipline, and the unequal distribution of career development opportunities that impact employee performance. This study aims to analyze the influence of compensation, work discipline, and career development on employee performance at PT. Daria Dharma Pratama Mukomuko, both partially and simultaneously. The research method used is a quantitative method with a survey approach. Data were collected through questionnaires and analyzed using multiple linear regression analysis, validity tests, reliability tests, classical assumption tests, t-tests, F-tests, and coefficients of determination (R²). The results of the study indicate that partially compensation, work discipline, and career development have a positive and significant effect on employee performance. Simultaneously, the three independent variables also have a significant effect on employee performance at PT. Daria Dharma Pratama Mukomuko. This indicates that increasing fair compensation, implementing consistent work discipline, and planned career development can improve employee performance optimally. The conclusion of this study is that compensation, work discipline, and career development are important factors that must be considered by companies in an effort to improve employee performance. Therefore, companies are advised to continue to improve the compensation system, improve work discipline, and provide equal career development opportunities to support the achievement of company goals.  Keywords: Compensation, Work Discipline, Career Development and Employee Performance
PENGARUH FLASH SALE DAN GRATIS ONGKOS KIRIM TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA E-COMMERCE TIKTOK SHOP DI KOTA BENGKULU Muhammad Hardi Cristiawan; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9783

Abstract

This study aims to analyze the influence of flash sales and free shipping on purchase decisions among TikTok Shop e-commerce users in Bengkulu City, with a particular focus on students at Muhammadiyah University of Bengkulu. As one of the emerging e-commerce platforms, TikTok Shop frequently offers promotional strategies such as flash sales and free shipping to attract consumers. In today's digital era, such marketing approaches are considered effective in encouraging quicker and more impulsive purchasing decisions. This research employs a quantitative method with an explanatory approach. Data were collected through questionnaires distributed to 120 student respondents who have made purchases on TikTok Shop. The data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression analysis, and both partial and simultaneous hypothesis testing. The results indicate that both flash sales and free shipping have a positive and significant influence, both partially and simultaneously, on purchase decisions. These findings demonstrate that promotional strategies like limited-time discounts and free delivery effectively enhance consumer desire and confidence to shop online. This study contributes valuable insights for business practitioners, particularly e-commerce managers like those at TikTok Shop, in better understanding consumer behavior and developing effective promotional strategies to boost sales. Keywords: Flash Sale, Free Shipping, Purchase Decision, TikTok Shop, E-Commerce
PENGARUH PENGETAHUAN PRODUK DAN PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPATU VENTELA PADA TIK-TOK SHOP Asep Saputra; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9787

Abstract

This research aims to examine the influence of Product Knowledge and Pemasaran Media Sosial on Purchase Decisions of TikTok Shop products, using a case study of students at Universitas Muhammadiyah Bengkulu. The study involves 110 respondents from Bengkulu City who are active TikTok Shop customers. the results of simple regression analysis show that Product Knowledge significantly affects Purchase Decisions, with a regression coefficient of β = 0.472, t-value = 5.004 > t-table = 1.982, and a significance level of 0.000 < 0.05. Similarly, Social Media Marketing also has a significant effect on Purchase Decisions with β = 0.335, t-value = 3.401 > t-table, and a significance level of 0.001 < 0.05. Multiple linear regression analysis produced the equation Y = 6.574 + 0.472X₁ + 0.335X₂, with an F-value = 52.870 > F-table = 3.08 and a significance level of 0.000, indicating that both independent variables significantly influence Purchase Decisions simultaneously. The coefficient of determination (R²) is 0.495, meaning that 49.5% of the variation in Purchase Decisions can be explained by Product Knowledge and Social Media Marketing, while the remaining 50.5% is influenced by other factors outside the model. In conclusion, both consumer product knowledge and social media marketing strategies play a vital role in enhancing purchase decisions on the TikTok Shop platform. Keywords: Product Knowledge, Social Media Marketings, Purchase Decision
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION MATAHARI KOTA BENGKULU Fadilatunnisa Fadilatunnisa; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9791

Abstract

This study aims to determine the Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction of Matahari Kota Bengkulu consumers. This type of research is a type of quantitative descriptive research, the population of this study is Matahari Kota Bengkulu consumers as the object of research. Data collection techniques used are observation, interviews, and questionnaires. While the data analysis technique uses descriptive analysis, inferential analysis using SPSS and analysis of the coefficient of determination (R2). The results of this study indicate that Customer Relationship Management has a positive effect on Customer Satisfaction at Matahari Kota Bengkulu. This means that the more optimal the Customer Relationship Management strategy is implemented, the higher the level of customer satisfaction felt by consumers. Customer Experience has a positive effect on Customer Satisfaction for Matahari Kota Bengkulu consumers. The higher the quality of customer experience felt by consumers, the higher the level of customer satisfaction. Customer Relationship Management and Customer Experience simultaneously or together have a positive and significant effect on Customer Satisfaction at Matahari Kota Bengkulu. This is if the level of customer relationship management and customer experience is high, it will increase Customer Satisfaction in the company. Keywords : customer relationship management, customer experience, customer satisfaction
PENGARUH STORE ATMOSPHERE DAN BRAND EXPERIENCE TERHADAP MINAT BELI Nilam Andini; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the effect of store atmosphere and brand experience on purchase intention for Mie Gacoan in Bengkulu City. This research is a quantitative descriptive study. The population was Mie Gacoan consumers in Bengkulu City, with a total sampling technique used. The data collection technique used was a questionnaire. Data analysis techniques included descriptive analysis, inferential analysis using SPSS, multiple linear regression analysis, and coefficient of determination (R2) analysis. The results of this study indicate that store atmosphere has a positive effect on purchase intention for Mie Gacoan in Bengkulu City. This means that the better the store atmosphere, the higher the consumer's purchase intention. Brand experience has a positive effect on purchase intention for Mie Gacoan in Bengkulu City. The better the brand experience perceived by consumers, the higher the purchase intention. Store atmosphere and brand experience simultaneously or together have a positive and significant effect on purchase intention for Mie Gacoan in Bengkulu City, indicating that both independent variables play a significant role in increasing consumer purchase intention. Keywords: Purchase Intention, Store Atmosphere, and Brand Experience.
Co-Authors Adek Nurhalimah Andi Chandra Asep Saputra Ayu Marviani Dayu Dwi Pangestu Dedy Wahyudi Fadhilah Shabirah Fadilatunnisa Fadilatunnisa Gillang Prasetya Jiki Heryanto Kiffatul Anhar Mardhiyah Dwi Ilhami Muhammad Hardi Cristiawan Nilam Andini Satria Indra Permana Tita Risky Wiwik Marlena Zainal Muttakin