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Sri Suryoko
Jurusan Ilmu Administrasi
Economics, Econometrics & Finance

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PENGARUH KELOMPOK ACUAN DAN PENGETAHUAN TENTANG PERBANKAN SYARI’AH TERHADAP MINAT MENABUNG DI PERBANKAN SYARI’AH SEMARANG Arifatun Nisak; Saryadi Saryadi; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.722 KB) | DOI: 10.14710/jiab.2013.1619

Abstract

The government's efforts to boost growth in Indonesia islamic banks based on the fact that most of the Muslim community at this time look forward to a healthy banking system and reliable. In deciding to save in Islamic Banking, the reference group is one of the factors that can influence consumer decisions. In addition, consumer knowledge is also one of the elements of the psychological factors that influence consumer decisions. But, with the total of marketshare just 3.67 percent, total customer of Islamic bank are low for total customer of national banking in Indonesia. This study aims to determine the effect of reference group and knowledge to interest to have saving at Islamic Banking Semarang. The results showed that the total effect of reference group and knowledge on interest saving by 33.9 percent.
PENGARUH THREAT EMOTIONS, KEPERCAYAAN MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU ANLENE ACTIFIT Dhio Panji Pratama; Hari Susanta Nugraha; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (570.324 KB) | DOI: 10.14710/jiab.2014.4317

Abstract

In process of consumer buying decision, the process begin with consumer’s cognitive judgement as the positive or negative pressure. There are many factors that affect consumer’s buying decision of Anlene Activit product, such as threat emotions, brand trust, and price. The problem of this research is the  competitive rate of Anlene Activit product that become more tight. Meanwhile, Anlene Activit is the market leader and it has to face the competitiveness among many others brand, such as Hi Lo, Calcimex, Produgen and other brand. So this become a problem that threathened the position of Anlene Activit. This research is quantitative research, with questionnaire technique. Sampling texhnique used is judgement sampling, that are 100 rspondents that consumed AnleneActivit at Semarang. Analysis method used arevalidity and reliability testing,simple regression, multiple regression, t test and F test. Based on the result, the conclusion are: Threat emotionAnleneActivit included high enough category. The effect is 49,9% toward buying decision.Brand trustAnlene included high category. The effect is 78,3% toward buying decision. Price Anlene Activit included competitive category, The effect is 30,2% toward buying decision. Buying decision AnleneActivit included high category. Threat emotion,Brand trust, price have significant effect toward buying decision partially and simultaneously.
Co-Authors Arifatun Nisak Dhio Panji Pratama Hari Susanta Nugraha Saryadi Saryadi