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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceeding Mulawarman International Conference on Tropical Public Health
Ahmad Yusron
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health

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ANALISIS FAKTOR KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA TALAGA BODAS KABUPATEN GARUT Ahmad Yusron; Dani Adiatma; Stanny Dhamayanty
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.6846

Abstract

Penelitian ini bertujuan untuk menganalisis indikator-indikator yang memengaruhi keputusan wisatawan dalam berkunjung ke Objek Wisata Talaga Bodas serta mengidentifikasi faktor utama yang berperan dalam pengambilan keputusan tersebut. Penelitian menggunakan pendekatan deskriptif dengan metode analisis faktor. Data dikumpulkan melalui observasi dan penyebaran kuesioner berbasis skala Likert, kemudian dianalisis menggunakan analisis faktor eksploratori (EFA) dengan bantuan perangkat lunak IBM SPSS versi 26. Jumlah responden yang dilibatkan dalam penelitian ini sebanyak 100 wisatawan, yang dipilih menggunakan metode accidental sampling. Hasil penelitian menunjukkan bahwa sebagian besar indikator keputusan berkunjung berada pada kategori baik. Melalui analisis faktor, diperoleh lima faktor utama, yaitu motivasi pribadi, aktivitas wisata, daya tarik destinasi, kualitas lingkungan, serta fasilitas wisata. Dari kelima faktor tersebut, motivasi pribadi merupakan faktor yang paling dominan, yang mencakup aspek harga tiket yang terjangkau, popularitas di media sosial, dan dorongan pribadi wisatawan untuk melakukan perjalanan.
The Influence of Marketing Mix (7P) on Patient Satisfaction in Hospital: A Systematic Literatur Review Ahmad Yusron; Nur Rohmah; Riyan Ningsih
Mulawarman International Conference on Tropical Public Health Vol. 1 No. 1 (2025): The 3rd MICTOPH
Publisher : Faculty of Public Health Mulawarman University, Indonesia

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Abstract

Background : Helathcare services in hospitals are rapidly developing. To cope with these changes, hospitals are required to implement optimal strategies to compete and adapt. Hospital marketing is becoming increasingly competitive worldwide. Marketing mix stategy is considered one of the core concepts of marketing theory. Objective : to analyze the effect of the marketing mix on patient satisfaction in various hospital Research Methods/ Implementation Methods : A systematic Review. Search from Google Scholar, Pubmed, Google, Portal Garuda with search keywords marketing mix, patient satisfaction and hospital. From 70 articles obtained, then the articles used were articles that met the inclusion criteria. Results : Overall, the resulta of this literature review indicate that the implememtation of a comprehensive marketing mix strategy plays an important role in improving patient satisfaction and indicates that patient satisfaction can be optimized through integrated management of marketing mic components Conclusion/Lesson Learned : All articles studied show the results of the influence of the marketing mix (product, price, place, promotion, people, process, physical evidence) on patient satisfaction in hospitals
Co-Authors Adiatma, Dani Nur Rohmah Riyan Ningsih Stanny Dhamayanty