Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ELS Journal On Interdisciplinary Studies in Humanities ETNOLINGUAL
Ema Faiza
Universitas Airlangga
Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
REPRESENTATION OF SHOOTING IN CNN: A CORPUS-BASED CRITICAL DISCOURSE ANALYSIS Haryono, Aura Hilda; Eliza, Aulia Noor; Faiza, Ema
ETNOLINGUAL Vol. 9 No. 1 (2025): ETNOLINGUAL
Publisher : Department of Master of Linguistic, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/etno.v9i1.61304

Abstract

 Abstract: Nowadays, mass shootings have become a major problem in the United States. The media, especially CNN, plays an important role in shaping ideologies and perceptions of this case. This study aims to analyze CNN's role in representing shooting incidents in the United States from October to November 2023. This research applied a descriptive qualitative method, focusing on corpus-based Critical Discourse Analysis using Fairclough’s (2013) theory. The results found that the collocation and concordance of the word “Shooting” are often associated with verbs and adjectives with negative connotations. Discourse practice analysis indicates CNN’s tendency as a “left-wing” media. Furthermore, socio-cultural practice analysis shows that the shooting incident is related to the international political situation and poor government response. In addition, social factors reflect the ideology, culture, politics, and economic aspects of this shooting case. Thus, CNN’s ideology aligns with the left-wing groups, or liberals, in reporting mass shooting cases in the United States. Keywords: Critical Discourse Analysis (CDA), Corpus, Shooting, CNN
Women's Empowerment in Nike Advertisements: A Multimodal Analysis Diaz Adrian; Ema Faiza
ELS Journal on Interdisciplinary Studies in Humanities Vol. 5 No. 3 (2022): September
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.747 KB) | DOI: 10.34050/elsjish.v5i3.22081

Abstract

Aside from promoting certain products, advertisements are also utilized to promote social issues. One of the social issues promoted is women’s empowerment. This type of advertisement, which promotes women’s empowerment, is named as femvertising. In promoting this issue in a video advertisement, the combination of verbal modes and non-verbal modes are used to convey the message. The study examines two recent advertisements by Nike to reveal the message of women’s empowerment. The study used multimodal discourse analysis to examine the advertisements which were in the form of moving images, as it tried to uncover the modes present in both advertisements, and how those modes construct the discourse of women’s empowerment delivered by the narrators of both advertisements. In exploring the visual modes, Kress and van Leeuwen’s framework of visual grammar, which included representational meaning, interactive meaning, and compositional meaning, was used. The verbal analysis was explored using Hallidayan three layers of metafunction, which included the analysis of transitivity, mood structure, and theme-rheme. The study revealed that the interplay of all the modes that were analyzed put women to be doing sporting activities in sports-related settings, to possess more power than the viewers, as the most salient elements, and to be narrated with encouraging utterances in both advertisements.
Co-Authors Diaz Adrian Eliza, Aulia Noor Haryono, Aura Hilda