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All Journal Jurnal Ilmiah Wahana Pendidikan
Rd. Nia Kania Kurniawati
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Religion Education Social Sciences Other

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Model Manajemen Krisis Public Relations (MPR) dalam Menghadapi Krisis di Era Pandemi Covid-19 Rd. Nia Kania Kurniawati; Ail Muldi; Yoki Susanto; Neka Fitriyah
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 18 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.679 KB) | DOI: 10.5281/zenodo.7138609

Abstract

Public relations is a proactive management role that monitors trends, events, and concerns that may occur and detract from the company's critical relationships. When a crisis develops, the Public Relations' efforts to continuously monitor through informal relationships and others may be of great service to the organization. PR can therefore be considered a company's portrait. It is the organization's eyes, ears, and spokesperson at the same time. When an organization is in a state of instability, public relations takes the lead, when it is in a state of stability, it remains diligent in research and analysis, and when a firm advances, it stands behind and supports all of the organization's supporting activities and initiatives. In other words, Public Relations is an absolute necessity. PR serves as a facilitator and mediator between an organization and the public during a crisis. In my preamble, I underlined the importance of public relations in organizations, particularly in Indonesia, which, from my perspective, still gives PR meaning and places it in a significantly different position than it should.
Co-Authors Ail Muldi Neka Fitriyah Yoki Susanto