Garuda - Garba Rujukan Digital

PEMBERDAYAAN MANAJEMEN UMKM PASCA PANDEMI COVID-19 SEBAGAI UPAYA PENINGKATAN DAYA SAING USAHA Nailariza Umami; Maria Agatha Sri Widyanti Hastuti; Muhammad Anasrulloh; Aldila Septiana
JPM PAMBUDI Vol 6 No 01 (2022): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v6i01.2054

The world is currently facing the COVID-19 pandemic. The COVID-19 pandemic has had an economic, social and political impact, not only on major countries but almost all countries in the world. The small economic sector or what we know as MSMEs (Micro, Small and Medium Enterprises) is pioneered by small communities, especially those in rural areas. A study stated that Covid-19 caused Indonesia to experience a decrease in the percentage of economic growth by 0.1% in 2020. In general, the following are the real impacts caused by Covid-19 on the SME sector in Indonesia. Community service which was carried out in collaboration with UPN Veterans Surabaya KKN students located in the Klampok Blitar sub-district, was carried out with the aim of inviting MSMEs to bounce back after this pandemic by taking the first step in the form of strengthening business management. In this business management there are several main things, namely production management, marketing management, human resource management and financial management. The four are a unit that must be managed together well, so that it can strengthen the establishment of a business. The socialization was attended by 36 business actors in Klampok Village, Blitar City. The approach used to implement this method uses the lecture method, question and answer, games (Role Playing), giveaway distribution and reflection (evaluation). From the evaluation results, the implementation of the socialization was very successful. The number of invited participants in attendance exceeded the number of invitees. And the enthusiasm of MSME actors is seen by their activeness in asking questions because of their high curiosity. In fact, most of the socialization participants wanted a similar event to be held on an ongoing basis.

PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG (Studi pada Wisata Jurang Senggani (Buper) Kecamatan Sendang Kabupaten Tulungagung) Rekawati Suyatno; Maria Agatha Sri Widyanti Hastuti
Jurnal Edueco Vol. 5 No. 2 (2022): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v5i2.126

Fasilitas merupakan segala sesuatu yang sengaja disediakan oleh penyedia jasa untuk dipakai serta dinikmati oleh konsumen yang bertujuan memberikan tingkat kepuasan yang maksimal. Jika fasilitas yang disediakan kurang maksimal maka dapat mempengaruhi kepuasan konsumen atau pengunjung. Namun bukan hanya fasilitas saja yang mempengaruhi akan tetapi kualitas pelayanan juga yang dapat mempengaruhi kepuasan konsumen atau pengunjung, karena dengan adanya pelayanan yang baik dan ramah maka para pengunjung akan terlihat sangat senang dan puas sehingga meningkatkan daya tarik tersendiri. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan pengunjung wisata Jurang Senggani (Buper) Kecamatan Sendang Kabupaten Tulungagung. Jenis penelitian merupakan jenis penelitian kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah angket (kuensioner) dan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa fasilitas secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai thitung > ttabel yaitu 8,655 > 1,9690. Kualitas Pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai thitung > ttabel yaitu 7,918 > 1,9690. Fasilitas dan Kualitas Pelayanan secara simultan berpengaruh positif dan signfikan terhadap kepuasan pengunjung dengan nilai Fhitung > Ftabel yaitu 827,359 > 3,031918.

PEMBERDAYAAN MANAJEMEN UMKM PASCA PANDEMI COVID-19 SEBAGAI UPAYA PENINGKATAN DAYA SAING USAHA Nailariza Umami; Maria Agatha Sri Widyanti Hastuti; Muhammad Anasrulloh; Aldila Septiana
JPM PAMBUDI Vol 6 No 01 (2022): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v6i01.2054

The world is currently facing the COVID-19 pandemic. The COVID-19 pandemic has had an economic, social and political impact, not only on major countries but almost all countries in the world. The small economic sector or what we know as MSMEs (Micro, Small and Medium Enterprises) is pioneered by small communities, especially those in rural areas. A study stated that Covid-19 caused Indonesia to experience a decrease in the percentage of economic growth by 0.1% in 2020. In general, the following are the real impacts caused by Covid-19 on the SME sector in Indonesia. Community service which was carried out in collaboration with UPN Veterans Surabaya KKN students located in the Klampok Blitar sub-district, was carried out with the aim of inviting MSMEs to bounce back after this pandemic by taking the first step in the form of strengthening business management. In this business management there are several main things, namely production management, marketing management, human resource management and financial management. The four are a unit that must be managed together well, so that it can strengthen the establishment of a business. The socialization was attended by 36 business actors in Klampok Village, Blitar City. The approach used to implement this method uses the lecture method, question and answer, games (Role Playing), giveaway distribution and reflection (evaluation). From the evaluation results, the implementation of the socialization was very successful. The number of invited participants in attendance exceeded the number of invitees. And the enthusiasm of MSME actors is seen by their activeness in asking questions because of their high curiosity. In fact, most of the socialization participants wanted a similar event to be held on an ongoing basis.

PENGARUH KONTEN MARKETING DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI PLATFORM TIKTOK PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI SEMESTER VIII Riska Amelia Febriyanti; Maria Agatha Sri Widyanti Hastuti
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12429

The rapid growth of social media platforms, particularly TikTok, has significantly transformed consumer purchasing behavior in the digital marketplace. Engaging marketing content and product reviews have emerged as influential information sources that shape consumers’ purchasing decisions, especially in the fashion industry. This study aimed to examine the effects of content marketing and product reviews on purchase decisions for fashion products on TikTok among students of the Economic Education Study Program at Universitas Bhinneka PGRI. A quantitative research approach was employed using a survey method. The study involved 73 respondents selected through simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The findings revealed that content marketing had a positive and significant effect on purchase decisions (t = 3.355, p = 0.001). Similarly, product reviews demonstrated a positive and significant influence on purchase decisions (t = 4.007, p = 0.000). Furthermore, content marketing and product reviews simultaneously exerted a significant effect on purchase decisions for fashion products on TikTok (F = 265.368, p = 0.000). The Adjusted R Square value of 0.880 indicates that 88% of the variation in purchase decisions can be explained by content marketing and product reviews, while the remaining 12% is attributed to other factors beyond the scope of this study. These findings highlight the critical role of high-quality marketing content and credible product reviews in influencing consumer purchase decisions within video-based social commerce platforms. ABSTRAK Perkembangan media sosial TikTok telah mengubah pola konsumsi masyarakat, khususnya dalam pembelian produk fashion secara daring. Konten pemasaran yang menarik dan ulasan produk yang tersedia pada platform digital menjadi sumber informasi penting yang memengaruhi keputusan konsumen. Penelitian ini bertujuan menganalisis pengaruh konten marketing dan ulasan produk terhadap keputusan pembelian produk fashion di TikTok pada mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 73 mahasiswa yang dipilih melalui teknik simple random sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa konten marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 3,355; p = 0,001). Ulasan produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 4,007; p = 0,000). Secara simultan, konten marketing dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian produk fashion di TikTok (F = 265,368; p = 0,000). Nilai Adjusted R Square sebesar 0,880 menunjukkan bahwa 88% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut, sedangkan 12% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa kualitas konten pemasaran dan ulasan produk menjadi faktor penting dalam membentuk keputusan pembelian konsumen pada platform social commerce berbasis video pendek.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA KOPERASI MAHASISWA AMANAH UNIVERSITAS BHINNEKA PGRI) Hastin Adelia Wahyuningsih; Maria Agatha Sri Widyanti Hastuti
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12928

Purchasing decisions are an important factor in sustaining the performance of student cooperatives, as they reflect the extent to which students utilize the products and services provided. This study aimed to examine the influence of price and product quality on purchasing decisions at Amanah Student Cooperative, Universitas Bhinneka PGRI. The research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to respondents and analyzed using multiple linear regression with the assistance of SPSS version 26. The results revealed that price had a positive and significant effect on purchasing decisions, as indicated by a t-value of 4.951 and a significance level of 0.000 (< 0.05). Product quality also showed a positive and significant effect on purchasing decisions, with a t-value of 9.978 and a significance level of 0.000 (< 0.05). Simultaneously, price and product quality had a positive and significant effect on purchasing decisions, as evidenced by an F-value of 974.650 and a significance level of 0.000 (< 0.05). Furthermore, the coefficient of determination analysis yielded an Adjusted R Square value of 0.931, indicating that 93.1% of the variation in purchasing decisions could be explained by price and product quality, while the remaining 6.9% was influenced by other factors outside the research model. These findings suggest that product quality exerts a more dominant influence than price in encouraging students’ purchasing decisions at Amanah Student Cooperative, Universitas Bhinneka PGRI. ABSTRAK Keputusan pembelian merupakan aspek penting dalam keberlangsungan usaha koperasi mahasiswa karena berkaitan dengan tingkat pemanfaatan layanan dan produk oleh mahasiswa. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan kualitas produk terhadap keputusan pembelian pada Koperasi Mahasiswa Amanah Universitas Bhinneka PGRI. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada responden dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 4,951 dan signifikansi 0,000 < 0,05. Kualitas produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 9,978 dan signifikansi 0,000 < 0,05. Secara simultan, harga dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian yang ditunjukkan oleh nilai Fhitung sebesar 974,650 dengan signifikansi 0,000 < 0,05. Hasil analisis koefisien determinasi menunjukkan nilai Adjusted R Square sebesar 0,931 yang berarti bahwa 93,1% variasi keputusan pembelian dapat dijelaskan oleh variabel harga dan kualitas produk, sedangkan 6,9% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa kualitas produk memiliki pengaruh yang lebih dominan dibandingkan harga dalam meningkatkan keputusan pembelian mahasiswa pada Koperasi Mahasiswa Amanah Universitas Bhinneka PGRI.

PENGARUH HARGA, LOKASI DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SMOOTHIEVIBE TULUNGAGUNG Nita Putri Dwinanda; Maria Agatha Sri Widyanti Hastuti; Moh. Gufron
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.13171

Increasing competition in the food and beverage industry encourages business owners to understand the factors that influence consumer purchasing decisions. Price, location, and product variety are among the factors that are believed to play an important role in encouraging consumers to make purchasing decisions. This study aimed to analyze the influence of price, location, and product variety on consumer purchasing decisions at Smoothievibe Tulungagung, both partially and simultaneously. This research employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 respondents who were consumers of Smoothievibe Tulungagung and selected using an incidental sampling technique. The data were analyzed using SPSS through validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results indicated that price had a positive and significant effect on purchasing decisions with a t-value of 4.021, location had a positive and significant effect on purchasing decisions with a t-value of 3.511, and product variety had a positive and significant effect on purchasing decisions with a t-value of 5.428. Simultaneously, price, location, and product variety significantly influenced consumer purchasing decisions. The coefficient of determination (R²) value of 0.537 indicates that 53.7% of the variation in purchasing decisions can be explained by these three variables, while the remaining 46.3% is influenced by other factors outside the scope of this study. Therefore, price, location, and product variety are important factors that should be considered in enhancing consumer purchasing decisions at Smoothievibe Tulungagung. ABSTRAK Persaingan yang semakin ketat dalam industri makanan dan minuman mendorong pelaku usaha untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Harga, lokasi, dan variasi produk merupakan beberapa faktor yang diduga berperan dalam mendorong konsumen untuk melakukan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh harga, lokasi, dan variasi produk terhadap keputusan pembelian konsumen pada Smoothievibe Tulungagung, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Smoothievibe Tulungagung dan dipilih menggunakan teknik incidental sampling. Analisis data dilakukan dengan bantuan aplikasi SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa harga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 4,021, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 3,511, serta variasi produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai thitung sebesar 5,428. Secara simultan, harga, lokasi, dan variasi produk berpengaruh signifikan terhadap keputusan pembelian konsumen. Nilai koefisien determinasi (R²) sebesar 0,537 menunjukkan bahwa 53,7% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian, harga, lokasi, dan variasi produk merupakan faktor penting yang perlu diperhatikan dalam meningkatkan keputusan pembelian konsumen pada Smoothievibe Tulungagung.

PENGARUH BRAND IMAGE, PRICE, DAN DIGITAL MARKETING TERHADAP MINAT BELI HAND & BODY LOTIONMARINA (STUDI KASUS MAHASISWA SEMESTER IV DAN VI PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI Andini Saesar Febryan Putri; Maria Agatha Sri Widyanti Hastuti
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.14527

The dynamic personal care industry demands a deeper understanding of consumer purchase determinants. Although Marina Hand & Body Lotion is well-established, its marketing strategy effectiveness among young consumers remains empirical debate due to inconsistent findings. This study aims to analyze the effects of brand image, price, and digital marketing on purchase intention among Economic Education students at Universitas Bhinneka PGRI. A quantitative associative method was employed with purposive sampling involving 84 questionnaire respondents. Data were analyzed using multiple linear regression in SPSS software. Results indicate that brand image (t=-0.173; p=0.863) and digital marketing (t=-1.139; p=0.258) have no significant partial effect, whereas price has a positive and significant effect (t=14.798; p=0.000). Simultaneously, all variables significantly influence purchase intention (F=78.367; p=0.000) with an Adjusted R Square of 0.737. These findings highlight that price is the primary determinant shaping students' purchase intention compared to brand image and digital marketing. ABSTRAK Persaingan industri perawatan tubuh yang dinamis menuntut pemahaman faktor penentu minat beli konsumen. Meskipun produk Hand & Body Lotion Marina telah lama beredar, efektivitas strategi pemasaran pada segmen konsumen muda masih memicu perdebatan empiris akibat hasil penelitian terdahulu yang tidak konsisten. Penelitian ini bertujuan menganalisis pengaruh brand image, price, dan digital marketing terhadap minat beli produk Marina pada mahasiswa Pendidikan Ekonomi Universitas Bhinneka PGRI. Metode kuantitatif asosiatif digunakan dengan teknik purposive sampling yang melibatkan 84 responden kuesioner. Data dianalisis memakai regresi linear berganda software SPSS. Hasil penelitian menunjukkan brand image (t=-0,173; p=0,863) dan digital marketing (t=-1,139; p=0,258) tidak berpengaruh signifikan secara parsial, sedangkan price berpengaruh positif dan signifikan (t=14,798; p=0,000). Secara simultan, ketiga variabel berpengaruh signifikan (F=78,367; p=0,000) dengan Adjusted R Square sebesar 0,737. Temuan ini menegaskan bahwa faktor harga merupakan pertimbangan paling dominan bagi mahasiswa dalam menentukan minat beli produk perawatan tubuh dibandingkan citra merek maupun promosi digital.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search