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All Journal JPM PAMBUDI Jurnal Edueco SOCIAL : Jurnal Inovasi Pendidikan IPS JPM Pambudi
Maria Agatha Sri Widyanti Hastuti
Universitas Bhinneka PGRI
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PEMBERDAYAAN MANAJEMEN UMKM PASCA PANDEMI COVID-19 SEBAGAI UPAYA PENINGKATAN DAYA SAING USAHA Nailariza Umami; Maria Agatha Sri Widyanti Hastuti; Muhammad Anasrulloh; Aldila Septiana
JPM PAMBUDI Vol 6 No 01 (2022): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v6i01.2054

Abstract

The world is currently facing the COVID-19 pandemic. The COVID-19 pandemic has had an economic, social and political impact, not only on major countries but almost all countries in the world. The small economic sector or what we know as MSMEs (Micro, Small and Medium Enterprises) is pioneered by small communities, especially those in rural areas. A study stated that Covid-19 caused Indonesia to experience a decrease in the percentage of economic growth by 0.1% in 2020. In general, the following are the real impacts caused by Covid-19 on the SME sector in Indonesia. Community service which was carried out in collaboration with UPN Veterans Surabaya KKN students located in the Klampok Blitar sub-district, was carried out with the aim of inviting MSMEs to bounce back after this pandemic by taking the first step in the form of strengthening business management. In this business management there are several main things, namely production management, marketing management, human resource management and financial management. The four are a unit that must be managed together well, so that it can strengthen the establishment of a business. The socialization was attended by 36 business actors in Klampok Village, Blitar City. The approach used to implement this method uses the lecture method, question and answer, games (Role Playing), giveaway distribution and reflection (evaluation). From the evaluation results, the implementation of the socialization was very successful. The number of invited participants in attendance exceeded the number of invitees. And the enthusiasm of MSME actors is seen by their activeness in asking questions because of their high curiosity. In fact, most of the socialization participants wanted a similar event to be held on an ongoing basis.
PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG (Studi pada Wisata Jurang Senggani (Buper) Kecamatan Sendang Kabupaten Tulungagung) Rekawati Suyatno; Maria Agatha Sri Widyanti Hastuti
Jurnal Edueco Vol. 5 No. 2 (2022): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v5i2.126

Abstract

Fasilitas merupakan segala sesuatu yang sengaja disediakan oleh penyedia jasa untuk dipakai serta dinikmati oleh konsumen yang bertujuan memberikan tingkat kepuasan yang maksimal. Jika fasilitas yang disediakan kurang maksimal maka dapat mempengaruhi kepuasan konsumen atau pengunjung. Namun bukan hanya fasilitas saja yang mempengaruhi akan tetapi kualitas pelayanan juga yang dapat mempengaruhi kepuasan konsumen atau pengunjung, karena dengan adanya pelayanan yang baik dan ramah maka para pengunjung akan terlihat sangat senang dan puas sehingga meningkatkan daya tarik tersendiri. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan kualitas pelayanan terhadap kepuasan pengunjung wisata Jurang Senggani (Buper) Kecamatan Sendang Kabupaten Tulungagung. Jenis penelitian merupakan jenis penelitian kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah angket (kuensioner) dan analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa fasilitas secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai thitung > ttabel yaitu 8,655 > 1,9690. Kualitas Pelayanan secara parsial berpengaruh positif dan signifikan terhadap kepuasan pengunjung dengan nilai thitung > ttabel yaitu 7,918 > 1,9690. Fasilitas dan Kualitas Pelayanan secara simultan berpengaruh positif dan signfikan terhadap kepuasan pengunjung dengan nilai Fhitung > Ftabel yaitu 827,359 > 3,031918.
PEMBERDAYAAN MANAJEMEN UMKM PASCA PANDEMI COVID-19 SEBAGAI UPAYA PENINGKATAN DAYA SAING USAHA Nailariza Umami; Maria Agatha Sri Widyanti Hastuti; Muhammad Anasrulloh; Aldila Septiana
JPM PAMBUDI Vol 6 No 01 (2022): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v6i01.2054

Abstract

The world is currently facing the COVID-19 pandemic. The COVID-19 pandemic has had an economic, social and political impact, not only on major countries but almost all countries in the world. The small economic sector or what we know as MSMEs (Micro, Small and Medium Enterprises) is pioneered by small communities, especially those in rural areas. A study stated that Covid-19 caused Indonesia to experience a decrease in the percentage of economic growth by 0.1% in 2020. In general, the following are the real impacts caused by Covid-19 on the SME sector in Indonesia. Community service which was carried out in collaboration with UPN Veterans Surabaya KKN students located in the Klampok Blitar sub-district, was carried out with the aim of inviting MSMEs to bounce back after this pandemic by taking the first step in the form of strengthening business management. In this business management there are several main things, namely production management, marketing management, human resource management and financial management. The four are a unit that must be managed together well, so that it can strengthen the establishment of a business. The socialization was attended by 36 business actors in Klampok Village, Blitar City. The approach used to implement this method uses the lecture method, question and answer, games (Role Playing), giveaway distribution and reflection (evaluation). From the evaluation results, the implementation of the socialization was very successful. The number of invited participants in attendance exceeded the number of invitees. And the enthusiasm of MSME actors is seen by their activeness in asking questions because of their high curiosity. In fact, most of the socialization participants wanted a similar event to be held on an ongoing basis.
PENGARUH KONTEN MARKETING DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI PLATFORM TIKTOK PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI SEMESTER VIII Riska Amelia Febriyanti; Maria Agatha Sri Widyanti Hastuti
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 3 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i3.12429

Abstract

The rapid growth of social media platforms, particularly TikTok, has significantly transformed consumer purchasing behavior in the digital marketplace. Engaging marketing content and product reviews have emerged as influential information sources that shape consumers’ purchasing decisions, especially in the fashion industry. This study aimed to examine the effects of content marketing and product reviews on purchase decisions for fashion products on TikTok among students of the Economic Education Study Program at Universitas Bhinneka PGRI. A quantitative research approach was employed using a survey method. The study involved 73 respondents selected through simple random sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The findings revealed that content marketing had a positive and significant effect on purchase decisions (t = 3.355, p = 0.001). Similarly, product reviews demonstrated a positive and significant influence on purchase decisions (t = 4.007, p = 0.000). Furthermore, content marketing and product reviews simultaneously exerted a significant effect on purchase decisions for fashion products on TikTok (F = 265.368, p = 0.000). The Adjusted R Square value of 0.880 indicates that 88% of the variation in purchase decisions can be explained by content marketing and product reviews, while the remaining 12% is attributed to other factors beyond the scope of this study. These findings highlight the critical role of high-quality marketing content and credible product reviews in influencing consumer purchase decisions within video-based social commerce platforms. ABSTRAK Perkembangan media sosial TikTok telah mengubah pola konsumsi masyarakat, khususnya dalam pembelian produk fashion secara daring. Konten pemasaran yang menarik dan ulasan produk yang tersedia pada platform digital menjadi sumber informasi penting yang memengaruhi keputusan konsumen. Penelitian ini bertujuan menganalisis pengaruh konten marketing dan ulasan produk terhadap keputusan pembelian produk fashion di TikTok pada mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Sampel penelitian berjumlah 73 mahasiswa yang dipilih melalui teknik simple random sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa konten marketing berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 3,355; p = 0,001). Ulasan produk juga berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 4,007; p = 0,000). Secara simultan, konten marketing dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian produk fashion di TikTok (F = 265,368; p = 0,000). Nilai Adjusted R Square sebesar 0,880 menunjukkan bahwa 88% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut, sedangkan 12% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa kualitas konten pemasaran dan ulasan produk menjadi faktor penting dalam membentuk keputusan pembelian konsumen pada platform social commerce berbasis video pendek.    
Co-Authors Aldila Septiana Azhmi Irtsan Rasyidin Muhammad Anasrulloh Rekawati Suyatno Riska Amelia Febriyanti Umami, Nailariza