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All Journal International Journal of Applied Business and International Management
Tilly Flora Desaly Lumy
Faculty of Animal Husbandry, Sam Ratulangi University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of Strategic Management for Local Layer Agribusiness Development in North Sulawesi Jolyanis Lainawa; Tilly Flora Desaly Lumy; Jolanda. K.J. Kalangi
International Journal of Applied Business and International Management Vol 7, No 1 (2022): April 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.618 KB) | DOI: 10.32535/ijabim.v7i1.1445

Abstract

The strategy for developing local layer agribusiness in North Sulawesi addresses the gap between growing consumption needs and limited product availability. The purpose of this research is to conduct a business feasibility study and formulate a strategy for local layer business development in North Sulawesi. The result of the research states that the development strategy priorities include partnership patterns, fostering human resources (HR) breeders in an integrated manner, encouraging investment growth, increasing the productivity of local layer businesses in rural areas, improving genetic quality, developing culinary businesses, creating production facilities, encouraging the rise of local layer SMEs in the countryside, encouraging the development of science technology and digitization of local layer cultivation in rural areas, vaccination programs, and utilizing unused land for the development of intensification of chicken farming in rural areas. 
Co-Authors Jolyanis Lainawa Kalangi, Jolanda K. J.