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All Journal JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Proceeding SENDI_U Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah ASET Research Horizon Economic and Business Horizon
Lisda Rahmasari, Lisda
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Research Horizon

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Exploring Consumer Behavior in Maritime Transportation: Price, Facilities, And Timeliness Factors Impacting Purchasing Decisions on The Semarang – Lampung Ship Route Rahmasari, Lisda
Research Horizon Vol. 4 No. 1 (2024): Research Horizon - February 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.1.2024.229

Abstract

Transportation plays an important role in supporting community activities amidst globalization. This research focuses on users of roll-on/roll-off (RORO or ro-ro) ship services which traverse the Semarang – Lampung route. By using a sample of 100 respondents, non-probability sampling via purposive sampling was used. Data collection involves administering questionnaires to measure respondents' perspectives on the variables studied. Multiple linear regression analysis was used for data analysis. The research results show that there is a positive and significant influence of price, facilities and timeliness factors on purchasing decisions. The regression equation obtained from this analysis highlights the interaction between these factors and purchasing behavior. Specifically, the results of this study highlight the individual impact of price, facilities, and timeliness on purchasing decisions in the context of ship services. These findings contribute to a deeper understanding of consumer behavior in transportation services, providing insights for service providers to tailor offerings that align with customer preferences and increase overall satisfaction.
The Impact of Communication Quality, Teamwork and Trust on Work Productivity of Tanjung Emas Port Employees Rahmasari, Lisda
Research Horizon Vol. 2 No. 6 (2022)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.2.6.2022.230

Abstract

This research aims to examine the influence of communication quality (X1), teamwork (X2), and trust (X3) on work productivity (Y) of Tanjung Emas Port employees in Semarang with a total of 130 respondents. By using the SPSS Regression model tool for data analysis, the results show that the quality of communication, teamwork and trust all have a positive and significant effect on work productivity. Collectively, these variables contribute 50.6% to the diversity of work productivity, and the remaining 49.4% is influenced by other external factors. In hypothesis testing, it was found that communication quality (X1) had a significant positive effect on work productivity (Y), with a calculated t value of 4.376 > t table value of 1.98045, supporting hypothesis 1 (H1). Likewise, teamwork (X2) and trust (X3) both have a positive effect on work productivity (Y), with calculated t values of 2.039 and 4.852 respectively, exceeding the t table value, thus supporting hypotheses 2 (H2) and 3 (H3). These findings underscore the importance of fostering effective communication, teamwork, and trust in the workplace to increase overall productivity.
Co-Authors Ariana Oktavia Dewa, Adenanthera L Dewa, Adenanthera L. Dewa, Adenanthera Lesmana Haryanti, Widi Mariana Kristiyanti, Mariana