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Daniel Sanjaya
Binus Business School
Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Role of User-Generated Content, Key Opinion Leader, Virtual Community, and Culture in Shaping Pro-Environmental Behavior: Propositions and Conceptual Framework Daniel Sanjaya; Asnan Furinto; Mohammad Hamsal; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1470

Abstract

This paper aims to provide a conceptual framework of how tourists’ pro-environmental behavior is shaped by examining the role of User-Generated Content (UCG), Key Opinion Leader (KOL), virtual community, and culture. This framework is required, as the current literature mainly discusses about the role of KOL that influences consumer purchasing behavior in retail and health industry. There is lack of research that focuses on role of KOL and its supporting element (UCG and virtual community) to influence tourists’ pro-environmental behavior. The method of this research uses literature review. From literature review, it finds that researchers proposed several antecedent variables to predict tourists’ pro-environmental behavior. This paper also outlines nine research propositions and suggest methods for further research. Keywords: user-generated content, key opinion leader, virtual community, culture, tourists’ pro-environmental behavior.
Co-Authors Asnan Furinto Mohammad Hamsal Rano Kartono