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All Journal Binus Business Review Journal of Economics and Business UBS Journal of International Conference Proceedings Eduvest - Journal of Universal Studies
Rano Kartono
Management Department, BINUS Business School Doctor of Research in Management, Bina Nusantara University, Jakarta, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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The Determinant Factors of E-Commerce Purchase Decision in Jakarta and Tangerang Arby Virto Gunawan; Linawati Linawati; Dimas Pranandito; Rano Kartono
Binus Business Review Vol. 10 No. 1 (2019): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v10i1.5379

Abstract

This research aimed to identify the factors that influenced the purchase decision in e-commerce. These used factors were brand image, price, and trust which were adopted from the previous research. The research was designed using a quantitative method with accidental sampling. From 200 questionnaires, there were 117 returned questionnaires from respondents who had made online purchases around Jakarta and Tangerang. The data was analyzed using SPSS. The result shows that brand image has positive influences on purchase decision. On the other hand, price and trust do not influence it. Price is the secondary commitment to make a purchase decision. Thus, a lower price does not guarantee the convenience of online shopping. Meanwhile, trust in making online decisions are built from brand image, shop, and strong products in the market place. Those rejected variables are affected by research fields and target samples.
Conceptual Model of Technology Acceptance Model Modification on Robo Advisor Acceptance in Indonesia Arief Fahruri; Mohammad Hamsal; Asnan Furinto; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1787

Abstract

The success factor in implementing new technology is the acceptance and use of the technology by users. Indonesia is a country with significant investor growth since 2018 with the presence of technology that makes it easier to open accounts and online transactions. Is the presence of Robo advisor technology in investment products also expected to be acceptable like existing online investment applications? This paper provides a conceptual TAM model by adding UI/UX and Security as the driver of Perceived Usefulness (PU) and Perceived Ease of Use (PEU). We also add Trust and Expected Return variables related to financial variables. So that the proposed model can be used as a basis for empirical research in the future to validate the context of accepting Robo advisors in Indonesia. Keywords: UI & UX, Security, Trust, Expected Return, Intention to Use, Actual Use.
Role of User-Generated Content, Key Opinion Leader, Virtual Community, and Culture in Shaping Pro-Environmental Behavior: Propositions and Conceptual Framework Daniel Sanjaya; Asnan Furinto; Mohammad Hamsal; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1470

Abstract

This paper aims to provide a conceptual framework of how tourists’ pro-environmental behavior is shaped by examining the role of User-Generated Content (UCG), Key Opinion Leader (KOL), virtual community, and culture. This framework is required, as the current literature mainly discusses about the role of KOL that influences consumer purchasing behavior in retail and health industry. There is lack of research that focuses on role of KOL and its supporting element (UCG and virtual community) to influence tourists’ pro-environmental behavior. The method of this research uses literature review. From literature review, it finds that researchers proposed several antecedent variables to predict tourists’ pro-environmental behavior. This paper also outlines nine research propositions and suggest methods for further research. Keywords: user-generated content, key opinion leader, virtual community, culture, tourists’ pro-environmental behavior.
Study in Indonesia: A New Perspective and Conceptual Framework for Increasing Customer E-Loyalty in E-Commerce Eko Yuliawan; Mohammad Hamsal; Asnan Furinto; Rano Kartono
Journal of International Conference Proceedings Vol 5, No 1 (2022): 2022 Malang ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i1.1818

Abstract

This paper aims to provide a new conceptual framework perspective on how to boost customer e-loyalty in e-commerce. A literature review was performed in this study as an approach, the findings of this study contribute to the development of a conceptual framework for the factors that influence customer e-loyalty in e-commerce. This study offers seven research propositions as well as recommendations for future empirical research. Keywords: E-Service Quality, E-Recovery Service Quality, E-Trust, Perceived Enjoyment, E-Satisfaction-E-Loyalty
Effect of Perceived Value on Satisfaction to Microtransactions in Valorant Khairul Arifin; M. Rheza Agung S; Veneishia Gricelda; Rano Kartono
Eduvest - Journal of Universal Studies Vol. 3 No. 3 (2023): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v3i3.770

Abstract

Current technological developments, especially in the digital game industry, have built new business opportunities in a digital game and caused a new phenomenon that is linked to Microtransaction, which is also found in the Valorant game. There are pros and cons of using microtransactions, as well as limited research on Valorant games, especially those related to the variables of emotional value, social value, functional value, value for money (good price), satisfaction, and purchase intention of the game, so this study aims to examine more deeply about consumer motivation from perceived value to satisfaction to purchase intention, especially in the Valorant game.  A total of 333 respondents in the Jabodetabek area have been studied using purposive sampling techniques. This study used Smart PLS 3.0 to test the validity, reliability, and results of the hypotheses. This study looked at the relationship between perceived value to satisfaction and satisfaction with purchase intention, especially in Valorant games. The results of the study stated that social value, functional value, and value for money have an effect on satisfaction, as well as satisfaction affects purchase intention. Meanwhile, emotional value has no influence on satisfaction.
Faktor-Faktor Yang Mempengaruhi Continuous Intention to Use dalam Konteks Digital Banking di Indonesia: Studi Kasus: Bank Raya Indonesia di Jakarta Defara Sagita Putri; Deni Irawan; Melissa Amanda; Rano Kartono; Willy Gunadi
Journal of Economics and Business UBS Vol. 13 No. 1 (2024): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v13i1.1471

Abstract

Pandemi Covid-19 pertama kali diidentifikasi masuk ke Indonesia pada tahun 2020. Tujuan dari dilakukannya penelitian ini adalah untuk menjawab pertanyaan penelitian yang telah dijabarkan sebelumnya, yaitu: 1. Menganalisa pengaruh e-Service Quality terhadap Customer Experience di Bank Raya Indonesia. 2. Menganalisa pengaruh e-Service Quality terhadap Customer Satisfaction di Bank Raya Indonesia. Dalam suatu metode ilmiah terdapat dua tipe pendekatan, yaitu kualitatif dan kuantitatif. Penelitian ini berfokus pada faktor-faktor yang berpengaruh terhadap continuous intention to use dari nasabah Bank Raya Indonesia yang telah menggunakan aplikasi Bank Raya selama minimal 3 bulan dan berdomisili di Jakarta. Faktor-faktor yang terlibat dalam penelitian ini ialah e-service quality, customer experience, customer satisfaction dan trust untuk melihat pengaruhnya terhadap continuous intention to use sehingga diharapkan dapat berguna bagi perusahaan sebagai dasar evaluasi terhadap layanan yang diberikan bagi nasabah serta menjadi dasar pengambilan keputusan strategi yang sesuai untuk mencapai target perusahaan
Co-Authors Arby Virto Gunawan Arief Fahruri Asnan Furinto Asnan Furinto Daniel Sanjaya Defara Sagita Putri Deni Irawan Dimas Pranandito Eko Yuliawan Khairul Arifin Linawati Linawati M. Rheza Agung S Melissa Amanda Mohammad Hamsal Mohammad Hamsal Veneishia Gricelda Willy Gunadi