Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Asian Journal of Social and Humanities
Sri Yulianti
Universitas Respati Indonesia
Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ENTREPRENEURIAL MANAGEMENT IN THE DEVELOPMENT PATTERN OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) BASED ON THE DIGITAL CREATIVE ECONOMY IN MEKARJAYA VILLAGE, SUKMAJAYA DISTRICT, DEPOK CITY: MANAJEMEN WIRAUSAHA PADA POLA PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) BERASIS DIGITAL EKONOMI KREATIF DI KELURAHAN MEKARJAYA, KECAMATAN SUKMAJAYA, KOTA DEPOK Sri Yulianti; Titus Indrajaya; Mei Supriyani; Maya Sova; Septi Nur Aliva; Arif Ferdiansyah
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 2 No. 3 (2022): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v2i3.84

Abstract

This Community Service (PKM) is to educate about the science of digital-based entrepreneurial management, the creative economy of MSME actors. In the post-pandemic period, many problems are faced by the micro-scale community, especially business actors, it is still difficult to market their products and capital, seeing these problems it is necessary to have this PKM activity, with steps that entrepreneurship can take to empower business actors in the pattern of development. Creative Economy based on digital marketing. The method used is a qualitative data analysis method and a data collection tool with training and interviews. This community service is an effort to manage entrepreneurship (entrepreneurship) for micro-scale businesses based on digital creative economy. Digitization by means of independence and registration of business entities, while economic digitization can be achieved by participating in offline training, doing online marketing on digital applications, obtaining online business success tips through digital marketing media.In this community service by conducting comprehensive training and socialization to the wider community to all corners of the village or sub-district about the ease of online business for MSME Creative Economy business actors, business actors are always active in programs from both the government and the private sector to support increased income for the community. the community, especially MSME Creative Economy business actors, to immediately switch to social media or digitization consistently to optimize facilities in the pattern of creative economy development. Thus, the Social Piety Index will be realized from community entrepreneurship in the Mekarjaya Village, Sukmajaya, Depok City
The Influence of Digital Marketing and Consumer Behavior on Consumer Product Purchases Among Older Consumers: A Systematic Review and Meta Analytic Evidence Synthesis Sri Yulianti; Ignatius Erik Sapta Yanuar; Sakti Brata Ismaya
Asian Journal of Social and Humanities Vol. 4 No. 10 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i10.757

Abstract

Digital marketing has transformed consumer purchasing behavior, including among older consumers who increasingly engage with e-commerce, social media platforms, and personalized advertising. However, evidence regarding its influence on older consumers’ purchase decisions remains fragmented. This systematic review and meta-analytic evidence synthesis evaluated the association between digital marketing exposure, consumer behavior mechanisms, and purchase decisions among consumers aged 50 years and older. Following the PRISMA 2020 guidelines and PICOS framework, Scopus, EBSCOhost, Google Scholar, and Taylor & Francis Online were searched for studies published between 2010 and 2025 that examined older consumers, digital marketing variables, and purchase outcomes. Methodological quality was appraised using the Mixed Methods Appraisal Tool (MMAT) and adapted risk-of-bias domains. Due to inconsistently reported effect sizes, the findings were synthesized narratively as a meta-analysis-ready evidence synthesis. The evidence consistently indicated positive associations between digital marketing, consumer trust, perceived usefulness, digital literacy, online engagement, and older consumers’ purchase decisions. Social media advertising, personalized advertising, e-commerce convenience, online trust, and perceived ease of use emerged as the most frequently reported mechanisms influencing purchase behavior. The certainty of evidence was moderate for trust and perceived usefulness, low-to-moderate for digital literacy and personalization, and low for channel-specific comparative effectiveness. Digital marketing positively influenced older consumers’ purchase decisions when strategies were trustworthy, accessible, personalized, and aligned with older adults’ digital capabilities. Future research should report extractable effect sizes, employ longitudinal designs, and examine age cohort, digital literacy, product category, platform type, and cultural context as potential moderators.
Co-Authors Ani Nuraini Ardi Maulana Arif Ferdiansyah Deden Primasyah Eros Rosmiati Maya Sova Mei Supriyani Sakti Brata Ismaya Septi Nur Aliva Titus Indrajaya Yanuar, Erik Sapta