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All Journal Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Ilmiah Edunomika (JIE)
Yuli Chomsatu Samrotun
Fakultas Ekonomi Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Perbedaan Faktor Penentu Dividend Payout Ratio Sebelum dan Saat Pandemi Covid-19 pada Perusahaan Manufaktur Setia Ningsih; Yuli Chomsatu Samrotun; Suhendro Suhendro
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 5 No 2 (2022): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v5i2.2329

Abstract

Salah satu rasio keuangan yang penting untuk melihat kesehatan keuangan perusahaan adalah dividend payout ratio. Dividend payout ratio berperan penting untuk memberikan gambaran tentang dividen dan laba yang dihasilkan perusahaan. Penelitian ini bertujuan untuk mengetahui perbedaan faktor yang mempengaruhi dividend payout ratio pada perusahaan manufaktur sebelum dan saat pandemi covid-19. Faktor-faktor yang menjadi variabel dalam penelitian adalah Return On Asset (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), Debt to Asset Ratio (DAR) dan Ukuran Perusahaan. Penelitian ini menggunakan perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Metode pengambilan sampel dalam penelitian ini menggunakan metode purposive sampling. Perusahaan yang menjadi sampel dalam penelitian ini berjumlah 37 perusahaan. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisis linier berganda yang diolah dengan software SPSS 21. Hasil penelitian menunjukkan bahwa sebelum pandemi variabel ukuran perusahaan berpengaruh terhadap dividend payout ratio, disisi lain variabel ROA, CR, DER, DAR tidak berpengaruh terhadap dividend payout ratio. Sedangkan pada saat pandemi variabel return on asset dan debt to equity ratio berpengaruh terhadap dividend payout ratio, disisi lain variabel CR, DAR dan Ukuran Perusahaan tidak berpengaruh terhadap dividend payout ratio.
ANALISA FAKTOR TINGKAT KEBERHASILAN DIGITAL MARKETING MELALUI MEDIA SOSIAL FACEBOOK PADA UMKM DI CEPOGO BOYOLALI Fithri Setya Marwati; Yuli Chomsatu Samrotun; Dimas Ilham Nur Rois; Raisa Aribatul Hamidah; Ryan Susanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12205

Abstract

Social media was originally created for friendships only. However, as time goes by, many people don't want to waste the opportunity to sell. Moreover, all sales activities on social media are almost free. Even if there are additional costs, only for the production of goods. That's why Facebook launched Facebook Marketplace. The purpose of this research is (1) to find out what variables influence a person's level of success in carrying out digital marketing using Facebook, 2) knowing the most dominant and weakest variables that influence a person's level of success in doing digital marketing using Facebook, and (3) knowing the correlation between factors that can influence a person's level of success in doing digital marketing using Facebook. This research empirically analyzes the factors that influence people to do digital marketing using Facebook. The research location was carried out in Cepogo Boyolali. The results of this research conclude that sellers always look at shares and likes, because these are important variables to see buyers' interest. Sellers are also obliged to do this because it indicates that the seller is someone who is always active towards buyers. Sellers must always share experiences using the advertised products. In communication, frequent use of online chat facilities (P10) is the lowest factor; and 2 factors were formed that were able to explain the factors a person does marketing via Facebook. .Factor 1 consists of P1, p2, p3, p4, p5, p7, p10 and p13. Meanwhile, factor 2 consists of variables P6, p8, p9, p11, p12, and p14. Keywords : Digital marketing, Facebook, Success factors
Co-Authors Dimas Ilham Nur Rois Fithri Setya Marwati Raisa Aribatul Hamidah Ryan Susanto Setia Ningsih Suhendro Suhendro