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ANALISA FAKTOR TINGKAT KEBERHASILAN DIGITAL MARKETING MELALUI MEDIA SOSIAL FACEBOOK PADA UMKM DI CEPOGO BOYOLALI Fithri Setya Marwati; Yuli Chomsatu Samrotun; Dimas Ilham Nur Rois; Raisa Aribatul Hamidah; Ryan Susanto
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12205

Abstract

Social media was originally created for friendships only. However, as time goes by, many people don't want to waste the opportunity to sell. Moreover, all sales activities on social media are almost free. Even if there are additional costs, only for the production of goods. That's why Facebook launched Facebook Marketplace. The purpose of this research is (1) to find out what variables influence a person's level of success in carrying out digital marketing using Facebook, 2) knowing the most dominant and weakest variables that influence a person's level of success in doing digital marketing using Facebook, and (3) knowing the correlation between factors that can influence a person's level of success in doing digital marketing using Facebook. This research empirically analyzes the factors that influence people to do digital marketing using Facebook. The research location was carried out in Cepogo Boyolali. The results of this research conclude that sellers always look at shares and likes, because these are important variables to see buyers' interest. Sellers are also obliged to do this because it indicates that the seller is someone who is always active towards buyers. Sellers must always share experiences using the advertised products. In communication, frequent use of online chat facilities (P10) is the lowest factor; and 2 factors were formed that were able to explain the factors a person does marketing via Facebook. .Factor 1 consists of P1, p2, p3, p4, p5, p7, p10 and p13. Meanwhile, factor 2 consists of variables P6, p8, p9, p11, p12, and p14. Keywords : Digital marketing, Facebook, Success factors
ANALISIS KEPUTUSAN PEMBELIAN MELALUI KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA PADA SIARAN TV KABEL PESONA DI PULAU KANGEAN KEC. ARJASA Ahmad Fawaid; Ida Aryati; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9789

Abstract

The purpose of this study was to determine the effect of service quality, product quality, and price on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Researchers used a descriptive quantitative approach. The research was conducted on Kangean Island, Kec. Arjasa. This research was conducted for 3 months, namely during October-December 2022. The population used in this study were subscribers who used Pesona cable TV broadcasts on Kangean Island, Kec. Arjasa, which has 1,233 customers. The researcher chose 123 respondents who use Pesona cable TV as a sample. The technique of determining the sample from this study uses the probability sampling method. The results of this study indicate that based on the t test, the results of service quality, product quality, and price have a positive and significant effect on purchasing decisions on Pesona Cable TV broadcasts on Kangean Island, Kec. Arjasa. Based on the F test, it shows that service quality, product quality, and price have a simultaneous and significant effect on purchasing decisions on Pesona Cable TV Broadcasts on Kangean Island, Kec. Arjasa. Keywords: Product Quality, Lifestyle, Quality of Service Purchasing Decisions.
MEMBANGUN KETAHANAN PANGAN BERBASIS KOMUNITAS: SINERGI AKADEMISI DAN RUMAH MU’ALLAF SUKOHARJO Srie Juli Rachmawatie; Yuli Chomsatu; Istiqomah; Raisa Aribatul Hamidah; Ida Aryati DPW.; Slamet Ariyanto
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.18935

Abstract

Ketahanan pangan berbasis komunitas merupakan salah satu pendekatan strategis dalam menjawab tantangan ketersediaan, akses, dan keberlanjutan pangan di tingkat lokal. Kegiatan ini bertujuan untuk membangun ketahanan pangan melalui sinergi antara akademisi dan Rumah Mu’allaf Sukoharjo sebagai upaya pemberdayaan masyarakat yang berkelanjutan. Pelaksanaan kegiatan dilakukan pada 22 Nopember 2025 dengan melibatkan 35 peserta yang merupakan anggota komunitas Rumah Mu’allaf Sukoharjo. Metode yang digunakan meliputi penyuluhan, pendampingan, diskusi partisipatif, serta praktik pemanfaatan potensi lokal dalam pengelolaan pangan. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya ketahanan pangan, keterampilan dalam pengelolaan sumber daya pangan secara mandiri, serta tumbuhnya kesadaran akan nilai kolaborasi antara komunitas dan akademisi. Sinergi ini tidak hanya memperkuat kapasitas individu dan kelompok, tetapi juga mendorong terciptanya kemandirian pangan, peningkatan kesejahteraan ekonomi, dan ketahanan sosial masyarakat. Dengan demikian, program ini diharapkan dapat menjadi model pengembangan ketahanan pangan berbasis komunitas yang berkelanjutan dan dapat direplikasi di wilayah lain. . Abstract Community-based food security is a strategic approach to addressing challenges related to food availability, access, and sustainability at the local level. This program aims to strengthen food security through synergy between academics and the Rumah Mu’allaf Sukoharjo as an effort toward sustainable community empowerment. The activity was conducted on November 22, 2025, involving 35 participants from the Rumah Mu’allaf Sukoharjo community. The methods applied included counseling sessions, mentoring, participatory discussions, and practical activities focused on utilizing local potential in food management. The results indicate an improvement in participants’ understanding of the importance of food security, enhanced skills in independent food resource management, and increased awareness of the value of collaboration between communities and academic institutions. This synergy not only strengthens individual and group capacities but also promotes food self-reliance, economic empowerment, and social resilience. Therefore, this program is expected to serve as a sustainable model for community-based food security development that can be replicated in other regions. Kata kunci: Ketahanan pangan; berbasis komunitas; sinergi akademisi; pemberdayaan masyarakat; Rumah Mu’allaf Sukoharjo