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All Journal Master: Jurnal Manajemen dan Bisnis Terapan
Riska Ernawati
Fakultas Ekonomi, Universitas Sarjanawiyata Tamansiswa Yogyakarta
Economics, Econometrics & Finance

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Analisis Green Image, Perceived Csr Capability Dan Customer Perception Of CSR Activities: Ethical CSR Terhadap Customer Loyalty Riska Ernawati; Ida Bagus Nyoman Udayana; LTH Hutami
Master: Jurnal Manajemen dan Bisnis Terapan Vol 1, No 2 (2021): Desember
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jmbt.v1i2.12662

Abstract

This study aims to see the effect of Green Image on Customer Perceptions of CSR Activities: Ethical CSR, The Effect of CSR Capability on Customer Perceptions of CSR Activities: Ethical CSR and the influence of Customer Perceptions on CSR Activities: Ethical CSR on Customer Loyalty. The population in this study were students and students of Sarjanawiyata Tamansiswa University who had used or are still using products from The Body Shop, with a sample of 105 respondents. The sampling technique in this study used a non-probability sampling technique with purposive sampling.The results showed that there was a positive effect of green image on customer perception of CSR activities: ethical CSR, there was a positive influence on perceived CSR capability on customer perception of CSR activities: ethical CSR and there was a positive effect on Customer Perception Of CSR Activities: Ethical CSR on Customer Loyalty.
Co-Authors Ida Bagus Nyoman Udayana LTH Hutami