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Analisis Pengaruh Produk, Promosi, Harga dan Saluran Distribusi Terhadap Keputusan Pembelian Kartu Seluler bagi Mahasiswa Di Kota Padang Nico Pranata Mulya
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.526

Abstract

This study aims to determine and prove how far the influence of Products, Promotions, Prices and Distribution Channels on the purchasing decisions of Cellular Cards for students in the city of Padang. This research was carried out in the city of Padang, the population in this study were students who had cellphones, the sampling technique was Accidental Sampling formula Cochran with a total sample of 384 people. The data collection technique is by using a questionnaire. To see the effect of Product, Promoso, Appreciate and Distribution Channels on the decision to purchase Cellular Cards for students in the city of Padang. The results of this study indicate (1) that the product has a significant effect on purchasing decisions as indicated by the value (Sig. 0.005 < 0.05), (2) the Promotion variable has a significant effect with the indicated value (Sig. 0.000 < 0.05), (3 ) the price variable has a significant effect as indicated by the value (Sig 0.022 < 0.05), (4) the distribution channel variable has a small effect by showing the value (Sig 0.184 > 0.05) but after trimming the value of each variable changes (1) the product has an effect significant effect on purchasing decisions (Sig value 0.000 < 0.05), (2) Promotional variables have a significant effect on purchasing decisions with indicated value (0.000 < 0.05) (3) Price variable has a significant effect on value (Sig 0.019 < 0.05 ) so that the distribution channel factor does not take into consideration in making purchasing decisions. Based on the results of the study, it can be seen that product, promotion and price variables are variables that influence purchasing decisions made by students in the city of Padang.
THE INFLUENCE OF WORK DISCIPLINE, WORK EXPERIENCE AND WORK MOTIVATION ON EMPLOYEE ACHIEVEMENT IN GOVERNMENT INSTITUTIONS Tifani Adnisa Geni; Syamsir; Nico Pranata Mulya
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 3 (2023): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i3.819

Abstract

This research is motivated because of achievements performance Work employees Not yet reach the target or Still belong Enough low as well as not optimal. This study aims to: 1) Analyze the influence of Work on performance Work employees in the environment agency government in Koto Tangah District, Padang City. 2) Analyze influence experience Work to performance Work employees in the environment agency government in Koto Tangah District, Padang City. 3) Analyze the influence of motivation Work to performance Work employees in the environment agency government in the Koto Tangah sub-district, Padang City. 4) Analyze the influence of discipline Work to motivate Work employees within the agency government in Koto Tangah District, Padang City. 5) Analyzing influence experience Work to motivation Work employees in the environment agency government in Koto Tangah District, Padang City. The population in this study is whole the employee on the device Koto Tangah District, Padang City, with a total of 101 employees. The determination technique sample uses a purposive sampling technique with a number specified sample of as many as 81 respondents. Data collection is done by the method of the survey with a questionnaire. The data analysis technique used in this study is analysis descriptive and quantitative. Collected data are primary and secondary data that can be classified as a variable exogenous and endogenous variable. Testing hypothesis in this study using analysis path. Based on the results analysis track is known that: 1) Discipline Work is influential positive and significant to the performance Work environment of the employee in Koto Tangah District, Padang City. 2) Experience Work influential positive and significant to performance Work environment employee Koto Tangah District, Padang City. 3) Motivation Work is influential positive and significant to performance Work environment employee Koto Tangah District, Padang City. 4) Discipline Work is influential positive and significant to motivate Work environment employees in Koto Tangah District, Padang City. 5) Experience Work influential positive and significant to motivation Work environment employee Koto Tangah District, Padang City.
Machine Maintenance Scheduling Design Using Reability Centered Maintenance (RCM) method and Maintenance Value Stream Mapping (MVSM) at XYZ Nico Pranata Mulya
International Journal of Economics (IJEC) Vol. 2 No. 1 (2023): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v2i1.430

Abstract

The problem in this study is the occurrence of damage to the Oven, Mixer, Bread Sicer, Proofer, Despositor, Breadline, Vacuum sealer machines. XYZ has not yet scheduled planned maintenance on production machines. The purpose of this study is to determine the reliability of the machine in operating according to the desired function for a certain period of time at XYZ and to design machine maintenance scheduling at XYZ. This research is a quantitative research with the method used is Reability Centered Maintenance (RCM) and Maintenance Value Stream Mapping (MVSM). The data used is secondary secondary data obtained from XYZ, namely data on damage to Oven, Mixer, Brread Slicer, Proofer, Despositor, Breadline, Vacuum sealer machines in 2021. The results of this study state that the reliability of the machine operates according to its function states that Ovens had an average operating time of about 584 hours between 5 failures, breadslicer machines had an average time of about 1460 between 2 failures, proofer machines had an average time of about 1460 hours between 2 failures, breadline machines had an average time of about 1460 hours between 2 failures, vacuum sealers have an average time of about 2920 hours between 1 failure, and deposit machines have an average time of 2920 hours between 1 failure. Designing proper machine maintenance scheduling for XYZ, namely Mixer maintenance or replacement every 30 days, Depositors every 60 days, ovens every 90 days, proofers every 120 days, breadline siever 60 days, bread silicer every 60 days and vacuum sealer every 30 days.
PENGARUH AKSESIBILITAS TERHADAP KEPUASAN MASYARAKAT PADA SEKTOR PENDIDIKAN KABUPATEN KAMPAR PROVINSI RIAU Sulaiman Alamsyah; Nico Pranata Mulya
Jurnal Administrasi Negara Vol. 2 No. 2 (2024): Maret
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the effect of accessibility on community satisfaction in the education sector in Kampar Kiri Hulu District. The research method used in this research is a quantitative method. The population in this study are heads of families who send their children to school and live in the territory of Kampar Kiri Hulu District. The total population is 3,386 heads of families and a sample of 358 heads of families. Researchers will obtain primary data in this research through questionnaires from people who have sent their children to school, websites, online journals, literature studies, and research-related references. Data collection techniques using observation, interviews and documentation. Data analysis techniques are descriptive analysis, multiple linear regression, classical assumption testing, hypothesis testing. Data was processed using SPSS 0.26. The results of the research show that accessibility has an effect on community satisfaction with the t-calculated value for the Accessibility variable being 5.563 with a positive regression coefficient value which shows that accessibility has a positive and significant effect on community satisfaction, and the Sig level. 0,000. If seen from the tcount value, it is greater than the ttable value (5.563 > 1.649) and the Sig value. 0.000 < 0.05.
Navigating the Tides of Change: Analyzing Indonesia's Employment and Unemployment Dynamics from 2011 to 2023 Mulya, Nico Pranata
Indonesian Journal of Innovation Multidisipliner Research Vol. 2 No. 3 (2024): September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v2i3.189

Abstract

Indonesia's labor market has experienced significant shifts and challenges between 2011 and 2023, with the country navigating through global economic crises, technological advancements, and the unprecedented COVID-19 pandemic. This study aims to conduct a comprehensive analysis of the employment and unemployment dynamics in Indonesia during this period, utilizing data from BPS statistical records. The research employs descriptive statistical analysis, time trend analysis, correlation analysis, and comparative analysis to examine the main trends in the workforce, identify key factors influencing labor dynamics, and assess the impact of various economic and social factors on the unemployment rate and working population. The findings reveal that Indonesia's employment rate has shown an overall upward trend, despite fluctuations, while the unemployment rate has generally declined, with the exception of the sharp increase during the COVID-19 pandemic. The study highlights the importance of economic growth, institutional policies, structural transformation, and educational attainment in shaping Indonesia's labor market. The results contribute to a deeper understanding of the complex employment dynamics in Indonesia and provide valuable insights for policymakers in developing agile and responsive strategies to foster inclusive growth, create better jobs, and enhance labor market resilience. The study concludes that comprehensive and adaptable policies are crucial in addressing the evolving challenges and opportunities in Indonesia's labor market, ensuring a sustainable and inclusive
Navigating the Tides of Change: A Comprehensive Analysis of Employment and Unemployment Dynamics in Indonesia. Mulya, Nico Pranata
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v1i2.478

Abstract

Labour dynamics are a central aspect of a country's economic growth. This study aims to conduct a descriptive analysis of the comparison of the working population and unemployment in Indonesia between 2011 and 2020. The data used is sourced from BPS statistical records, including the number of working population, the number of unemployed, and supporting variables such as wage rates, economic growth, employment opportunities, and education. Using a descriptive analysis approach, this study explores the main trends in the world of work over the past decade. Significant changes in the unemployment rate and working population were analysed to understand the impact of various factors, including the global economic crisis, technological changes, and the unprecedented pandemic. Findings reveal a fluctuating pattern in the employment rate with an increasing trend, while the unemployment rate shows a more variable pattern with a sharp increase during the COVID-19 pandemic. Factors such as education levels, economic growth, structural transformation, and institutional policies are identified as key determinants of employment dynamics. This research makes an important contribution in understanding the complexity of employment dynamics in Indonesia and highlights policy implications for promoting inclusive growth, improved job quality, and labour market resilience. The implications of this research are expected to serve as a foundation for policy formulation that is more adaptive and responsive to future challenges, creating a more inclusive and sustainable employment environment.
HOME-BASED ENTREPRENEURSHIP TRAINING FOR EMPLOYEES IN BATUSANGKAR: EFFORTS TO IMPROVE WELFARE AND PREPARATION FOR MSME HALAL CERTIFICATION Nico Pranata Mulya; Andhyka Wicaksono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39144

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kewirausahaan bagi karyawan Rumah Sakit Ibu dan Anak (RSIA) Fadhila Batusangkar, sekaligus mempersiapkan mereka dalam proses sertifikasi halal untuk usaha makanan rumahan. Program ini dilaksanakan sebagai respon terhadap kebutuhan peningkatan kesejahteraan karyawan melalui pengembangan usaha sampingan yang prospektif. Pelatihan dilaksanakan selama dua hari pada tanggal 5 dan 6 Juni 2024, dengan total peserta 45 karyawan. Metode pelaksanaan meliputi pemberian materi dalam bentuk ceramah dan diskusi yang terbagi dalam dua sesi, masing-masing berdurasi 90 menit. Materi yang disampaikan mencakup dasar-dasar kewirausahaan rumahan dan pengenalan proses sertifikasi halal untuk UMKM. Keberlanjutan program dijamin melalui rencana pendampingan yang akan dilaksanakan pada Februari 2025, disertai dengan sistem monitoring dan evaluasi berkala untuk mengukur keberhasilan program. Hasil yang diharapkan dari program ini adalah terbentuknya wirausahawan baru dari kalangan karyawan rumah sakit yang mampu mengelola usaha rumahan bersertifikasi halal.
DETERMINANTS OF POVERTY LINE IN INDUSTRIAL REGIONS: AN EMPIRICAL STUDY OF BANTEN PROVINCE 2013-2023 Mulya, Nico Pranata
Kinerja Vol 7 No 02 (2024): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v7i02.4257

Abstract

Penelitian ini menganalisis determinan garis kemiskinan di Provinsi Banten, Indonesia, selama periode 2013-2023, dengan fokus pada hubungan antara upah minimum, tingkat pengangguran, dan pertumbuhan ekonomi. Menggunakan analisis time series dengan regresi linier berganda, penelitian ini menerapkan prosedur diagnostik komprehensif termasuk pengujian asumsi klasik. Hasil penelitian menunjukkan hubungan positif signifikan antara upah minimum dan garis kemiskinan (b = 0,181, p 0,01), sementara tingkat pengangguran dan pertumbuhan ekonomi menunjukkan pengaruh yang kurang signifikan. Model menunjukkan daya explanatori yang kuat dengan R-squared = 0,966, mengindikasikan bahwa 96,6% variasi garis kemiskinan dapat dijelaskan oleh variabel yang diteliti. Penelitian ini berkontribusi pada kebijakan ekonomi regional dengan menyediakan bukti empiris tentang determinan garis kemiskinan di kawasan industri, menyarankan perlunya kebijakan upah minimum yang terkalibrasi dan strategi pembangunan yang terarah.