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All Journal Jurnal Mirai Management J-MAS (Jurnal Manajemen dan Sains)
Sunargo Sunargo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Faktor-Faktor yang Memengaruhi Niat Beli pada Restoran Cepat Saji di Batam dengan Citra Merek Sebagai Variabel Mediasi Fitra Akbar; Sunargo Sunargo
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.556

Abstract

A fast food restaurant can be referred to as a container or place that provides food or drink in a short and easy time. Fast food restaurants have developed a lot as evidenced by the number of outlets that increase every year, this happens because consumers or customers are very interested in buying food and drinks at fast food restaurants. The purpose of this study was to analyze the factors that influence purchase intention at fast food restaurants in Batam with brand image as a mediating variable. Sampling in this study used non probability sampling, namely the purposive sampling method by taking or selecting respondents who had certain characteristics. Tests were carried out using Smart PLS. The results of the study stated that the e-WOM variable on purchase intention with the mediation of brand image produced a positive and significant effect. Price on purchase intention with the mediation of brand image had a positive and significant effect.
Pengaruh Kualitas Produk, Promosi dan Kepercayaan Terhadap Keputusan Pembelian pada Shopee Dinda Dinda; Sunargo Sunargo
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.914

Abstract

In this era of increasingly rapid development of globalization, it will trigger increasingly high competition in the business world. This high competition in market share will force companies to always innovate, as well as increase their level of creativity, within the goal of increased the levels of purchasing decisions for a product. There are several things that influence and become a reference in the level of purchase decisions, including product quality, promotion, and trust in a product. Where the three have a very close and significant relationship in an aspect of market share. The aim of his researches is to explore the effects of product quality, promotions and trust on purchase decisions at Shopee. With the quantitative method and a total sample of 100 respondents, namely Shopee users in Batam City. formula. Questionnaires are used as a technique in collecting data and the result of that research It was found that product quality, promotion and trust had a positive and significant effect partially or simultaneously on purchase decisions at Shopee. Therefore shopee needs to improve product quality, promotion  and trust in product to improve purchase decision.
Pengaruh Brand Image, Ewom dan Brand Awareness Terhadap keputusan Pembelian Produk Kosmetik Wardah Batam Indah Lahitani Natasya Dasopang; Sunargo Sunargo
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4305

Abstract

This study aims to find out how brand image, ewom and brand awareness have an influence on purchasing decisions. The method used in this research is to use quantitative research methods. The population in this study are consumers who have purchased Wardah cosmetic products of the Suncreen type in Sungai Jodoh Village, Batam. The sampling technique in this study was to use a purposive sampling method with a sample of 100 respondents. The data analysis technique used is multiple linear regression analysis. The test results show that brand image and brand awareness have a significant effect on purchasing decisions, while ewom has no significant effect on purchasing decisions. Based on the results of the calculation of the coefficient of determination adjusted (R2) a value of 0.666 is obtained. This is able to explain the purchase decision variable of 66.5%. While it can be said that 66.5% of the purchasing decision variables can be explained by the temporary model and the remaining 33.4% is influenced by other factors that are not included in this study Kata Kunci : Brand image, Ewom, Brand Awarness and purchasing decisions
Co-Authors Dinda Dinda Fitra Akbar Hikmah Hikmah Indah Lahitani Natasya Dasopang Yvonne Wangdra