Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Zulvina Rahma Shofiudin
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Promosi, Harga, dan Kualitas Produk terhadap Loyalitas Pelanggan pada Pembelian Teh Pucuk Harum Zulvina Rahma Shofiudin; Lisa Sulistyawati
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.622 KB) | DOI: 10.47467/reslaj.v5i2.1813

Abstract

This research aims to know how big is the influence of discount, price, and product quality on customer loyalty on the purchase of Teh Pucuk Harum. The population in this research was a consumer who have bought or consumed The Pucuk Harum. The sample in this research involved 100 respondents, namely East Java UPN students especially business administration study program. The results of the questionnaire distribution were measured using an ordinal scale. This type of research is descriptive research using the quantitative method. The sampling method in this research used non probability sampling using purposive sampling technique. The analytical method used multiple linear regression analysis through classical assumption testing, validity and reliability testing. The classical assumption test used the data normality test, multicollinearity test, and heteroscedasticity test. Multiple linear regression analysis method assessed through t test, and f test. The results of this research indicated that discount, price, and product quality had a positive and significant effect on customer loyalty on the purchase of Teh Pucuk Harum Keywords: Discount, Price, Product Quality, Customer Loyalty
Co-Authors Lisa Sulistyawati