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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Maghfirotika At-Tamama Zidan
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Sales Promotion dan E-Service Quality terhadap Impulse Buying pada E-Commerce Shopee Maghfirotika At-Tamama Zidan; Rusdi Hidayat Nugroho
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.264 KB) | DOI: 10.47467/reslaj.v5i3.1817

Abstract

This study aims to examine and analyze the effect of sale promotion and e-service quality on impulse buying on e-commerce Shopee. The population in this study is the people of Surabaya City who have shopped at Shopee e-commerce. The number of samples used in this study were 100 respondents. The sampling technique used is purposive sampling technique. This type of research uses quantitative. The results of this study indicate that sales promotion partially has no significant positive effect on impulse buying. E-Service Quality partially has a significant positive effect on Impulse Buying. Sales Promotion and E-service quality simultaneously have a significant positive effect on impulse buying. Keywords: Sales Promotion; E-Service Quality; Impulse Buying; Shopee
Co-Authors Rusdi Hidayat Nugroho