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All Journal Bisma: Jurnal Bisnis dan Manajemen
Muhammad Jibril Tajibu
Fakultas Ekonomi Universitas Hasanuddin, Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENENTU LOYALITAS KONSUMEN PADA BANK KONVENSIONAL BERDASARKAN FAKTOR PRIBADI DAN PSIKOLOGIS Kasnaeny Karim; Muhammad Jibril Tajibu
BISMA: Jurnal Bisnis dan Manajemen Vol 16 No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v16i2.30846

Abstract

This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.
Co-Authors Kasnaeny Karim