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All Journal Bisma: Jurnal Bisnis dan Manajemen Fokus Abdimas
Diva Riza Fahlefi
Universitas Wahid Hasyim
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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CUSTOMER SHOPPING DECISION IN GAJAHMADA BATANG RESTAURANT Diva Riza Fahlefi
BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 2 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v15i2.22070

Abstract

This study aims to determine the influence of store layout, interior display, human, and cleanliness on customer shopping orientation at Gajahmada restaurant in Kabupaten Batang. The sampling method used was accidental sampling. The data analysis method adopted in this study was multiple regression analysis. The results showed that the store layout variable has a negative and insignificant effect on the customer shopping orientation (β = -0.046 and Sig. = 0.634). Meanwhile, the interior display variable was found to positively and significantly affect the customer shopping orientation indicated by the value of β = 0.266 and Sig. = 0.003. The impact of the human variable on the customer shopping orientation also demonstrated a positive and significant impact (β = 0.346 and Sig. = 0.000). The cleanliness variable was found to positively and significantly influence customer shopping orientation (β = 0.320 and Sig. = 0.000). Furthermore, the multiple regression analysis results also indicated that all independent variables, which were store layout, interior display, human, and cleanliness, simultaneously affect the customer shopping orientation proved by the value of F= 32.929 and Sig. = 0.000. Keywords: Store layout, interior display, human variable, cleanliness, customer shopping
Pemberdayaan UMKM melalui Inovasi Pengolahan Pohon Pisang sebagai Alternatif Ketahanan Pangan Berkelanjutan Catur Prabowo; Ig. Henri Pelupessy; Diva Riza Fahlefi; Rudika Harminingtyas; Maduretno Widowati
Fokus ABDIMAS Vol. 5 No. 1 (2026): April 2026
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/r67eg297

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) through innovative banana tree processing as an alternative for sustainable food security. While banana trees are currently only utilized for their fruit, they actually have great potential in other parts, such as the heart, stem (pedebog), and roots, to be processed into economically valuable food products. The method used was a participatory approach through training, mentoring, and direct implementation at the Gazray MSME and the Gedung Winong Joint Business Group (KUBE) in Bulusan, Tembalang, Semarang. The results of the activity demonstrated an increase in the knowledge, skills, and product innovation capabilities of MSMEs in processing local raw materials into products such as banana heart-filled spring rolls, banana stem-based fritters, and banana root crackers. Furthermore, this activity also contributed to strengthening local food security and the implementation of the principles of a zero-waste circular economy.
Co-Authors Catur Prabowo Ig. Henri Pelupessy Maduretno Widowati Rudika Harminingtyas