Eso Hermawan
Universitas Buddhi Dharma

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Pengaruh Beban Kerja, Stres Kerja, dan Lingkungan Kerja Terhadap Turnover Intention Karyawan Pada PT. Ginsa Inti Pratama Aldy Christiandi; Eso Hermawan
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 1 No. 3 (2022): EMaBI
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.927 KB)

Abstract

Penelitian ini bertujuan untuk menguji dan mengetahui seberapa besar pengaruh beban kerja, stress kerja dan lingkungan kerja terhadap turnover intention karyawan perusahaan PT. Ginsa Inti Pratama. PT. Ginsa Inti Pratama adalah perusahaan yang bergerak dibidang manufacturer of fasteners atau produksi berbagai macam alat pengencang seperti baut, screw dan lain sebagainya serta memiliki peranan penting dalam meningkatkan mutu kualitas sumber daya manusia serta output yang dihasilkan. Populasi dalam penelitian ini berjumlah 100 karyawan yang masih aktif bekerja dalam perusahaan. Penentuan sampel dalam penelitian ini didapatkan menggunakan teori penarikan sampel perhitungan Solvin sehingga didapati sampel berjumlah 80 responden, yang mana data untuk penelitiannya diperoleh melalui penyebaran kuesioner kepada para responden. Metode dan teknik pendekatan yang diterapkan dalam penelitian ini adalah kuantitatif dimana pengumpulan dan analisis datanya menggunakan metode pengujian statistic, serta diolah dengan bantuan program software aplikasi SPSS (Statistical Package for Social Sciences) version 25 dan juga Ms. Excel. Hasil penelitian menunjukkan bahwa secara parsial dan simultan seluruh variabel independen yaitu beban kerja, stress kerja dan lingkungan kerja memberikan pengaruh yang positif dan signifikan terhadap turnover intention. 
Analysis of Consumer Purchase Decisions in Tangerang Old Market with Consumer Satisfaction as an Intervening Factor Diana Silaswara; Agus Kusnawan; Eso Hermawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 3 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i3.3137

Abstract

The old market is a historical place in the Tangerang City area which is very related to trade activities in the city of Banten during the colonial era. Trade activities in this area have been running since ancient times where this area is a residential area or village whose residents have indeed become traders and carry out trading activities. The development of the old market that lasted for several decades is the reason for this research. This study is to find out what factors in the marketing mix satisfy consumers so that they finally decide to make the desired culinary purchase at Tangerang Old Market. With causal research and using the PLS (Partial Least Squares) analysis method, we can find out how strong the relationship is formed between each latent variable and the indicators in it and find out how much satisfaction is generated by the marketing mix factor so as to strengthen consumer purchase decisions. Based on data from 100 valid questionnaires obtained, it is known that the latent variables studied have been represented by their indicators and these variables are reliable. And it turns out that the factors of the marketing mix contribute 24.9% to the purchase decision with the dominant factors that provide satisfaction to consumers are the product factor and the price factor with values of 2.907 and 2.740 (t table = 0.67711), while other factors such as place and promotion are not too influential (values 0.562 and 0.525).