Article Per Year (5 Year)
p-Index From 2020 - 2025
3.208
P-Index
This Author published in this journals
All Journal Primanomics : Jurnal Ekonomi & Bisnis eCo-Buss eCo-Fin NIKAMABI : Jurnal Ekonomi & Bisnis EMaBi: Ekonomi Dan Manajemen Bisnis NEAR: Jurnal Pengabdian kepada Masyarakat
Diana Silaswara
Universitas Buddhi Dharma
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Swot Analysis Of Small And Medium Micro Business Development In Jatiuwung District, Tangerang City Rinintha Parameswari; Diana Silaswara; Andy Andy
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 2 (2021): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i2.594

Abstract

This study is to determine how the development of MSMEs in Jatiuwung sub-district, Tangerang City, where there are Tangerang specialties and souvenirs that are commonly consumed by the general public. Where this analysis uses SWOT and describes it in the SWOT matrix.Based on the research results, the potential for development in the products of Micro, Small and Medium Enterprises is quite good in terms of organization, products, and others. And also for Micro, Small and Medium Enterprises, Jatiuwung has a team that supports each other and this needs to be maintained and improved. For the product itself, it is very good in terms of taste and packaging to be able to increase sales, quality improvement and other creative ideas are needed. In the promotion itself, it has been through social media which is often used through WA and there is a need for an increase to the market place, and no less important is the support from the Regional Government who has provided a place at the Jatiuwung District Office and this greatly helps the marketing process to the community directly.
Financial Literacy Effect and Fintech in Investment Decision Making Yopy Junianto; Cliff Kohardinata; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.472

Abstract

Indonesia is a country that has a fairly good level of investment from year to year, based on KSEI 2020 data. This indicates that Indonesia's business opportunities are quite promising. This increase in investment was also followed by technological developments in the financial sector as we know fintech. The results of this fintech product have been widely used by many groups, especially for investment activities. This is one of the driving points for increasing investment in Indonesia. In general, investments are usually made by people who have sufficient literacy skills. Because various experiences state that someone who has good financial literacy will be able to make good decisions in terms of finances that have both short and long term impacts. However, the current condition has a different pattern where even without financial literacy the cloud community is currently able to invest even if they only get a little information. This research was conducted to see and explain the phenomena that occurred and provide confirmation that the shift in perspective patterns occurred. The result of the research states that financial literacy does not influence a person in making decisions, while fintech is a factor that influences someone in making investment decisions.
Comparative Analysis of Increasing Online Purchase Decisions during the Covid-19 Pandemic Period among Tangerang area and South Tangerang Diana Silaswara; Andy Andy; Tjong Se Fung
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.504

Abstract

The basis of research aims to determine the impact of the Covid-19 pandemic, especially on the factors that trigger online purchase decisions made. This study is a comparative study because it compares the effect of Online Promotion (X1) and Lifestyle (X2) Online Purchasing Decisions (Y) between the areas of Tangerang City and South Tangerang. The research questionnaire was distributed within 11 days and obtained 165 valid respondents. The questionnaire was processed using the SPSS 20 program, and from the validity test results it turns out that only 38 statements are valid. From other test results, it was found that the statement was constant, normally distributed and did not occure heteroscedastidity and multicollinearity in the two regression equations formed in each region. The relationship between variables in each region is not very strong. The results obtained are that all hypotheses are proven, namely: Online Promotion and Lifestyle Influence on Purchasing Decisions, as well as proven that there are differences in influencing factors in the two regions. The difference that occurs is in Tangerang City the dominant purchasing decision is influenced by the Online Promotion offered, while in South Tangerang the two factors affect equally.
Analyzing The Data Reading Interest Of Tangerang Citizens In Selecting Between Physical Books And E-Books Puti Lenggo Ginny; Rinintha Parameswari; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 1 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i1.869

Abstract

Reading activities can be done by anyone; children, teenagers, adults, even elderly people. However, these reading activities have much ignored by various circles, especially Indonesian citizens. In an era when technologies have not developed rapidly as today, people used physical books for reading. In practice, physical books are still the main choice, especially for Tangerang people. The reading interest of Tangerang people increased significantly since 2014 to 2019. However, a solution is required to develop literacy amidst modernity in responding to the development of an all-around technology era. E-book is the manifestation of the provision of profound knowledge through digital access with all its strengths and weaknesses. This study aims to identify which one that Tangerang people are more preferred; reading physical books or e-books. This study used qualitative-descriptive method. The data sources used were the result of a 10-day online survey and literature study as the secondary data. Research results indicate that based on the categories of the easiness in obtaining reading materials, and price, e-books are more superior because they are easily obtained and affordable. However, based on the comfort-wise category, physical books still become the preference of Tangerang people because they are clearer, appealing, and prevent eyestrain
Digital Marketing Study, Through Instagram Media Case Study of Private Universities in the Tangerang Region Indra Gunawan; Tjong Se Fung; Diana Silaswara
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (623.283 KB) | DOI: 10.31253/pe.v18i2.346

Abstract

The rapid development of technology makes a big change to every activity carried out both individuals and organizations. The speed of information is a necessity for every individual and organization. Universities as institutions engaged in education make changes in communication to the community. In implementing the tri dharma of tertiary institutions in each of their activities, the tertiary institution utilizes social media. One of the social media chosen is Instagram because it is loved by millennials. The use of Instagram as a medium of communication has an impact on increasingly creative tertiary institutions conducting information on each of their activities. With the use of social media, tertiary institutions can inform the public about their creativity so that it impacts on public confidence in their learning activities
Analysis of Money Circulating in Indonesia during Covid-19 Pandemic Diana Silaswara; Indra Gunawan; Tjong Se Fung
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 3 (2020): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v18i3.390

Abstract

The purpose of this analysis is to determine the impact of the Covid-19 pandemic on money circulation in Indonesia. Analysis is seen from the side of money circulating in the community based on Bank Indonesia (BI) data, the policies are taken by the government and the impacts that occur in society as a result of the policies. This research is a descriptive study, because it only observes secondary data obtained from Bank Indonesia since the Covid-19 case began until the end of the study, namely the Bank Indonesia Circulation Money analysis data from December 2019 to April 2020. Then the data is analyzed first combining it with government policy data and data on the impact of Covid-19 on the business world. The results obtained from the analysis conducted are an increase in the money supply and a decrease in electronic money issued by banks. This is due to a decrease in time deposits (Rupiah and Forex), conditions occur because the effect of the number of companies that are doing Termination Employment and pay for employee severance. Government policies by closing shopping centers, the tourism sector and other policies also contribute to create conditions that make people have to convert their time deposits into savings so that they are easy to use if needed.
Effectiveness of Quality of Seminar Services and Corporate Image on Consumer Satisfaction of Seminar Services Puti Lenggo Ginny; Diana Silaswara; Rinintha Parameswari
eCo-Fin Vol. 4 No. 1 (2022): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v4i1.455

Abstract

This research on the effect of service quality and company image on customer satisfaction with seminar services was prepared using the associative method to examine two or more variables. Data collection used is questionnaire data. Every company engaged in seminar and sales services is oriented to achieve maximum profit by using minimal data sources. Therefore, marketing as a part of the company's body has a very important role for the development and survival of the company itself.Image is the most important tangible asset owned by the company. A good image can support the company's competitiveness and can also be a protection in times of crisis. Besides that, a good image can also be an attraction for executives and increase the effectiveness of marketing strategies and save operational costs.This study aims to determine how much influence service quality has on consumer satisfaction and corporate image at the Seminar Service Company. It can be seen from the results of the calculation of the correlation coefficient, which is 0.523 which means strong and the calculation of the coefficient of determination of 27.4% affects the company's image to consumers. And it can be seen from t count of 4.607 and t table of 1,978 which is greater than t count.So, by knowing the response of service quality and company image to customer satisfaction at the Seminar Service Company, it is hoped that it can provide input to satisfy consumers in improving the quality of service and company image that has been carried out.
Analisa Penggunaan Metode Pembelajaran E-Learning terhadap Motivasi Belajar Mahasiswa Diana Silaswara; Indra Gunawan; Agus Kusnawan
eCo-Buss Vol. 3 No. 1 (2020): Pandemic Economy
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i1.171

Abstract

Penggunaan pembelajaran secara online (daring) atau yang kerap disebut sebagai E-Learning telah membuat perubahan yang sangat besar terhadap pola pengajaran yang dilakukan dalam penyampaian materi kepada siswa. Dan berdasarkan perkembangan yang terjadi dimana angka pasien yang terjangkit akibat pandemi masih tinggi mengakibatkan belum dapat terlaksananya pembelajaran secara offline atau tatap muka langsung. Dan tujuan dari penelitian ini adalah untuk mengetahui sejauh mana metode pembelajaran yang selama ini dilakukan apakah tetap dapat tetap memotivasi siswa untuk tetap belajar atau tidak. Metode penelitian ini merupakan penelitian kualitatif yang berbentuk studi literatur yaitu metode mengumpulkan dan mengkaji penelitian terdahulu serta artikel yang membahas mengenai dampak pembelajaran online (daring) atau e-learning terhadap motivasi mahasiswa. Dan berdasarkan dari hasil observasi dan studi literature yang dilakukan maka hasil yang diperoleh menunjukkan bahwa perkuliahan e-learning yang dilakukan sudah memotivasi mahasiswa, dan pembelajaran bisa lebih memotivasi jika metode pembelajaran e-learning dapat berlaku dua arah atau dengan metode diskusi antara dosen dan mahasiswa
Analisa Keberhasilan Program Pelatihan menggunakan Webinar di Masa Pandemi Covid-19 Diana Silaswara; Rinintha Parameswari; Agus Kusnawan
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.226

Abstract

The pandemic period has changed many things, including the implementation of training that is usually done face-to-face or offline (outside the network) to online training (in the network). This study was made to determine the level of success of the training program (Y) using webinar media in terms of Class Management (X1) and Training Program (X2). This study uses Multiple Linear Regression analysis tools by processing questionnaires from all respondents, where valid respondents are those who have attended training using webinar media. Questionnaire answers from 64 valid respondents were first processed with classical assumption tests (validity, reliability, normality, linearity and heteroscedasticity) to find out valid and consistent statements, then correlation analysis, multiple linear regression and F-test were carried out. The result of this research is that the independent variable (class management and training program) has a significant positive effect on the dependent variable (training program success). These two variables affect 66.3% of the success of training through webinars, and the remaining 33.7% is influenced by other factors.
Analisa Persepsi Masyarakat terhadap Penggunaan Aplikasi Pinjaman Online Diana Silaswara; Agus Kusnawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1465

Abstract

Berdasarkan maraknya kejadian negatif yang terjadi sehubungan dengan keberadaan aplikasi pinjaman online dimana masyarakat banyak yang terjerat dengan pinjaman online (pinjol) dan tidak dapat menyelesaikan pengembalian pinjaman dikarenakan tingginya bunga yang dikenakan. Maka penelitian ini dilakukan untuk mengetahui persepsi masyarakat mengenai keberadaan aplikasi pinjol. Penelitian kualitatif bersifat eksploratif dengan melakukan survey dan dikarenakan keterbatasan waktu maka responden yang digunakan hanya 47 orang (melebihi batas maksimal sebanyak 30 responden). Dan dengan menggunakan tabel distibusi, dapat disimpulkan bahwa sebagian besar responden : (1) kurang tertarik dengan adanya pinjol, (2) merasa proses peminjaman sangat mudah,(3)keberadaan pinjol sangat membantu, (4) merasa bunganya terlalu tinggi, (5) merasa data-data pribadi yang diberikan kepada aplikasi tidak aman tersimpan dan (6) jika melakukan pinjaman, maka penggunaan dana pasti akan sesuai dengan tujuan meminjam.
Co-Authors Aderia Kusuma Agus Kusnawan Aldi Samara Andy Andy Cliff Kohardinata Harisa Mardiana Indra Gunawan Kelvinlie Kelvinlie Metta Pitaloka Metta Susanti Puti Lenggo Gini Puti Lenggo Ginny Rinintha Parameswari Silawati Wijayaguna Tiara Meyarti Subagya Tjong Se Fung Wilson Liukarya Yopie Chandra Yopy Junianto