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Analisis Kepuasan Pelanggan Layanan Shopeefood dengan Menggunakan Metode E-Service Quality Sri Purwati; Sri Mayasari; Nancy Oktyajati
JUMINTEN Vol 3 No 3 (2022): Juminten: Jurnal Manajemen Industri dan Teknologi
Publisher : UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.14 KB) | DOI: 10.33005/juminten.v3i1.382

Abstract

ShopeeFood adalah lini bisnis baru dari aplikasi Shopee yang bergerak dibidang online food delivery. Saat ini ShopeeFood menjadi salah satu penyedia layanan online food delivery yang paling direkomendasikan oleh konsumen bersaing dengan aplikasi pendahulunya yaitu Gofood dan GrabFood. Berdasarkan review pengguna fitur ShopeeFood, masih banyak ulasan yang memberikan penilaian kurang memuaskan. Banyak review negatif dari pelanggan ShopeeFood menunjukkan bahwa kepuasan pelanggan masih kurang terhadap kinerja perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui tingkat kepuasan pelanggan terhadap layanan ShopeeFood serta untuk mengetahui item indikator yang perlu diperbaiki agar dapat memenuhi kepuasan pelanggan. Berdasarkan hasil penelitian menggunakan tujuh dimensi dalam e-service quality, didapatkan nilai rata-rata kesenjangan antara tingkat harapan dengan tingkat persepsi yang diterima pelanggan terhadap kinerja ShopeeFood sebesar -0,26237 dan rata-rata tingkat kesesuaian 93%. Hal ini berarti masih terdapat 7% dari dimensi e-service quality yang belum memenuhi harapan dari pelanggan. Sedangkan, berdasarkan diagram kartesius terdapat dua item indikator yang perlu ditingkatkan agar kepuasan pelanggan terpenuhi.
PENGENALAN ILMU MANAJEMEN RANTAI PASOK DENGAN MODEL SIMULASI BEER GAME PADA SISWA SMK BATIK I SURAKARTA Sri Mayasari; Nancy Oktyajati; Muhammad Fitri Budi Utomo; Ica Salsa Bila; Aland Dewayasa
Educate: Journal of Community Service in Education Vol 4 No 2 (2024): Educate: Journal of Community Service in Education
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the problems faced by students at the high school/vocational high school level is confusion in choosing higher education. This is because they do not yet have an idea of the field of science and job prospects of the science that will be taken in higher education. Choosing the right study program will determine the direction of your future career, so it is necessary to introduce one of the fields of science that will be studied at the higher education level, one of which is through supply chain management. The purpose of implementing community service activities is to introduce the cluster of sciences in Industrial Engineering so that it becomes a reference for students in determining their career direction according to their interests and ideals. This community service activity was carried out using the simulation and game method with Beer Game. This activity began with a pretest, continued with a simulation, and closed with a posttest. The results of this activity showed that students had understood the basic concepts of supply chain management well. In the future, direct field activities will likely be carried out so that students' understanding of this matter becomes deeper.