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ANALISIS NILAI-NILAI MANAJEMEN BISNIS SYARIAH MENGENAI PENGARUH JASA ENDORSER SEBAGAI MEDIA PROMOSI ONLINE DALAM MENINGKATKAN OMZET PERUSAHAAN Fitriah; Tubagus Rifqy Thantawi; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.96 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.8

Abstract

Penelitian ini dilatar belakangi oleh perkembangan bisnis yang begitu cepat membuat persaingan didunia bisnis begitu pesat. Sehingga mendorong pelaku bisnis untuk berupaya menarik konsumen dalam meningkatkan penjualan. Salah satu cara yang dilakukan adalah menerapkan jasa endorser sebagai media promosi online melalui media sosial Whatsapp, Instagram, Facebook, Twitter dan Instagram sebagai dalam meningkatkan omzet perusahaan. Jenis penelitian ini yaitu dengan menggunakan penelitian kuantitatfif yang menggunakan skala likert, dengan jumlah sampel 50 responden. Teknik pengambilan sampel menggunakan teknik Random Sampling dengan metode Tabachic & Fidell. Metode analisis yang digunakan dalam penelitian ini yaitu dengan analisis regresi linear berganda (multi linear regression) dengan menggunakan Software IBM Statistical Package for Social Sciences (SPSS) Versi 16. Hasil penelitian ini menunjukan pengaruh omzet perusahaan yang terdiri atas whatsapp, instagram, facebook, twitter dan youtube secara bersama-sama memiliki pengaruh nyata dan positif. Namun lebih dominan instagram dan facebook yang berpengaruh nyata dan positif terhadap kenaikan omzet perusahaan, dengan nilai koefisien regresi variabel sebesar 0.564 yang artinya jika Instagram mengalami kenaikan satu satuan, maka nilai omzet perusahaan akan naik sebesar 0,564. Peningkatan nilai-nilai Instagram mendorong peningkatan dalam omzet perusahaan .nilai koefisien regresi variabel sebesar 1.007 yang artinya jika Facebook mengalami kenaikan satu satuan, maka nilai omzet perusahaan akan naik sebesar 1.007. Peningkatan nilai-nilai Facebook mendorong peningkatan dalam omzet perusahaan.
ANALISIS MENGENAI PENGARUH PROMOSI, KEPERCAYAAN, HARGA, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA E-COMMERCE DITINJAU DARI SUDUT PANDANG SYARIAH (Studi Pada Pengguna Shopee) Tia Rismaya; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.845 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.12

Abstract

Peneliian ini bertujuan untuk mengetahui pengaruh promosi, harga, kepercayaan, dan kualitas pelayanan terhadap minat beli pada e-commerce Shopee serta meninjaunya dalam perspektif Islam. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan aplikasi google form. Pengambila sample menggunakan teknik purposive sampling dengan jumlah sample sebanyak 102 orang. Analisis data yang digunakan yaitu analisis regresi berganda dengan aplikasi IBM SPSS Statistic versi 21. Hasil penelitian menunjukkan bahwa variabel promosi tidak berpengaruh terhadap minat beli dilihat dari nilai thitung (1,169 ) < ttabel (1,958). Selanjutnya variabel kepercayaan pun tidak berpengaruh secara parsial terhadap minat beli dilihat dari thitung (0,911) < ttabel (1,958). Pada variabel harga tidak berpengaruh secara parsial dengan nilai thitung (0,346) < ttabel (1,958). Sedangkan pada variabel kualitas pelayanan berpengaruh terhadap minat beli dengan nilai thitung (3,872) > ttabel (1,958). Secara simultan variabel promosi, harga, kepercayaan, dan kualitas pelayanan berpengaruh terhadap minat beli dilihat dari nilai Fhitung (24,991)> Ftabel (2,70) dengan nilai Adjusted R Square sebesar 0,487, artinya variabel promosi, harga, kepercayaan, dan kualitas pelayanan cukup berpengaruh sebesar 48,7 % terhadap minat beli dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PERSEPSI MASYARAKAT KECAMATAN PAMIJAHAN TERHADAP PENERAPAN HALAL TOURISM Sartika Resliana; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.61 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.30

Abstract

ABSTRACT With the plan develop halal tourism, it will cause various kinds of public perceptions regarding conceptual understanding, government regulations, potensials and challenges. The purpose of this study wa to analyze the percecptions of the Pamijahan District Community on the application of halal tourism. Rhis type of research is using quantitative research using a Likert Scale, with a sample size of 75 respondents. The sampling technique used is the random sampling technique with the Tabachic & Fidell method. The analysis method used in this study is multiple linear regression analysis using the IBM Statistical Package for Social Sciences (SPSS) Software Version 21. The result of this study show that the effect of implementing halal tourism which consists of knowlage, profession and culture together has a real and positive effect. However, culture is more dominant which has a real and positive effect on the application of halal tourism, with a variable regression coefficient value of 0.677 which means that if culture has increased by one unit, the value of implementing halal tourism will increase by 0.677. increasing the cultural values of the Pamijahan sub-district community can encourage an increase in the development of halal tourism in the region. Keyword: implementation of Halal Tourism, Perception
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, PROMOSI DAN MUTASI TERHADAP KINERJA KARYAWAN (Studi Kasus di Koperasi Karya Usaha Madiri Syariah Cabang Sagaranten Sukabumi) Agung Mubarok; Tubagus Rifqy Thantawi; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.868 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.33

Abstract

ABSTRACT Performance is the result of work and work behavior that has been achieved in completing the tasks and responsibilities given within a certain period. (Kasmir, 2016: 182). Increased individual performance (individual performance) is likely to increase the company's performance (corporate performance) because the two have a close relationship. This study aims to determine the effect of leadership style, motivation, promotion and transfer on the performance of employees of KKUMS Sagaranten Sukabumi Branch. The type of research used is quantitative with a survey approach and uses multiple linear analysis because the independent variable consists of more than one. This study is directed to analyze and describe in-depth data about the influence of leadership style, motivation, promotion and transfer on employee performance. The results of this study conclude that: First, based on the results of the tests carried out, the influence of leadership style variable (X1) partially shows that there is a significant effect on employee performance variables because 0.858> 0.05 and tcount 0.186 < ttable 2.44691; Second, based on the results of the tests carried out, the motivation variable (X2) partially shows that there is a significant influence on the employee performance variable because 0.197>0.05 and the tcount -1.449<ttable 2.44691; Third, Based on the test results, the promotion variable (X3) partially shows that there is a significant effect on the employee performance variable because it is 0.693>0.05 and the tcount value is -4.14 <ttable 2.44691; Fourth, based on the results of the tests carried out, the mutation variable (X4) partially shows that there is no effect on the employee performance variable because it is 0.048 <0.05 and the value of tcount is 2.470>ttable 2.44691; and fifth, the independent variables together (simultaneously) have no effect on the dependent variable because 7.956>4.12 with a significance level of 0.14 because the significance level is> than 0.05, then this regression model cannot be used for employee performance variables. . Keywords: Leadership Style, Motivation, Promotion, Transfer, Performance
STRATEGI PENANGANAN PEMBIAYAAN BERMASALAH PADA PRODUK PEMBIAYAAN MURABAHAH DI KOPERASI SIMPAN PINJAM KARYA USAHA MANDIRI BOGOR (KSPPS KUMS BOGOR) CABANG JONGGOL Nanda Suganda; Rully Trihantana; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.526 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.34

Abstract

ABSTRACT Non-performing financing is financing where there are irregularities in returns that result in delays in payments so that judicial action is needed in return, there is even a possibility that the cooperative will be harmed. The data for NonPerforming Financing KSPPS KUM Bogor Jonggol Branch where in 2018 it was 4% and in 2019 it was 5%. This percentage cannot be said to be good because the NPF ratio is still at 5% in 2019. For that, a strategy is needed that can be used to reduce or even prevent the non-performing financing. So the author took the title "Strategies for Handling Problematic Financing in Murabahah Financing Products in the Sharia Financing Savings and Loans Cooperative Mandiri Mandiri Bogor Branch Jonggol". The formulation of the problem in this study: What are the causes of the occurrence of non-performing financing and what are the strategies used to deal with non-performing financing. The purpose of this research is to analyze the causes of the occurrence of non-performing financing and how the strategies used in dealing with non-performing financing are. The nature of this research is explanatory (explanatory research) with a qualitative approach. The data analysis technique used in this study is descriptive qualitative analysis using a SWOT analysis approach. The result of this study is that there are factors that cause problematic financing where these factors are internal and external factors. The way the cooperative is doing to solve problem financing is by using two ways of stay strategy and phase out strategy. Stay strategy is a strategy where cooperatives still want to maintain business relationships with customers in the long term context, while phase out strategy is a strategy that is carried out when in principle cooperatives do not want to continue business relationships with customers in the context of a long time. Keywords: Problem Financing, SWOT Analysis, Troubled Financing Handling Strategy