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ANALISIS NILAI-NILAI MANAJEMEN BISNIS SYARIAH MENGENAI PENGARUH JASA ENDORSER SEBAGAI MEDIA PROMOSI ONLINE DALAM MENINGKATKAN OMZET PERUSAHAAN Fitriah; Tubagus Rifqy Thantawi; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.96 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.8

Abstract

Penelitian ini dilatar belakangi oleh perkembangan bisnis yang begitu cepat membuat persaingan didunia bisnis begitu pesat. Sehingga mendorong pelaku bisnis untuk berupaya menarik konsumen dalam meningkatkan penjualan. Salah satu cara yang dilakukan adalah menerapkan jasa endorser sebagai media promosi online melalui media sosial Whatsapp, Instagram, Facebook, Twitter dan Instagram sebagai dalam meningkatkan omzet perusahaan. Jenis penelitian ini yaitu dengan menggunakan penelitian kuantitatfif yang menggunakan skala likert, dengan jumlah sampel 50 responden. Teknik pengambilan sampel menggunakan teknik Random Sampling dengan metode Tabachic & Fidell. Metode analisis yang digunakan dalam penelitian ini yaitu dengan analisis regresi linear berganda (multi linear regression) dengan menggunakan Software IBM Statistical Package for Social Sciences (SPSS) Versi 16. Hasil penelitian ini menunjukan pengaruh omzet perusahaan yang terdiri atas whatsapp, instagram, facebook, twitter dan youtube secara bersama-sama memiliki pengaruh nyata dan positif. Namun lebih dominan instagram dan facebook yang berpengaruh nyata dan positif terhadap kenaikan omzet perusahaan, dengan nilai koefisien regresi variabel sebesar 0.564 yang artinya jika Instagram mengalami kenaikan satu satuan, maka nilai omzet perusahaan akan naik sebesar 0,564. Peningkatan nilai-nilai Instagram mendorong peningkatan dalam omzet perusahaan .nilai koefisien regresi variabel sebesar 1.007 yang artinya jika Facebook mengalami kenaikan satu satuan, maka nilai omzet perusahaan akan naik sebesar 1.007. Peningkatan nilai-nilai Facebook mendorong peningkatan dalam omzet perusahaan.
ANALISIS MENGENAI PENGARUH PROMOSI, KEPERCAYAAN, HARGA, DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA E-COMMERCE DITINJAU DARI SUDUT PANDANG SYARIAH (Studi Pada Pengguna Shopee) Tia Rismaya; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.845 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.12

Abstract

Peneliian ini bertujuan untuk mengetahui pengaruh promosi, harga, kepercayaan, dan kualitas pelayanan terhadap minat beli pada e-commerce Shopee serta meninjaunya dalam perspektif Islam. Pengumpulan data dilakukan melalui penyebaran kuesioner secara online menggunakan aplikasi google form. Pengambila sample menggunakan teknik purposive sampling dengan jumlah sample sebanyak 102 orang. Analisis data yang digunakan yaitu analisis regresi berganda dengan aplikasi IBM SPSS Statistic versi 21. Hasil penelitian menunjukkan bahwa variabel promosi tidak berpengaruh terhadap minat beli dilihat dari nilai thitung (1,169 ) < ttabel (1,958). Selanjutnya variabel kepercayaan pun tidak berpengaruh secara parsial terhadap minat beli dilihat dari thitung (0,911) < ttabel (1,958). Pada variabel harga tidak berpengaruh secara parsial dengan nilai thitung (0,346) < ttabel (1,958). Sedangkan pada variabel kualitas pelayanan berpengaruh terhadap minat beli dengan nilai thitung (3,872) > ttabel (1,958). Secara simultan variabel promosi, harga, kepercayaan, dan kualitas pelayanan berpengaruh terhadap minat beli dilihat dari nilai Fhitung (24,991)> Ftabel (2,70) dengan nilai Adjusted R Square sebesar 0,487, artinya variabel promosi, harga, kepercayaan, dan kualitas pelayanan cukup berpengaruh sebesar 48,7 % terhadap minat beli dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.
PERSEPSI MASYARAKAT KECAMATAN PAMIJAHAN TERHADAP PENERAPAN HALAL TOURISM Sartika Resliana; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.61 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.30

Abstract

ABSTRACT With the plan develop halal tourism, it will cause various kinds of public perceptions regarding conceptual understanding, government regulations, potensials and challenges. The purpose of this study wa to analyze the percecptions of the Pamijahan District Community on the application of halal tourism. Rhis type of research is using quantitative research using a Likert Scale, with a sample size of 75 respondents. The sampling technique used is the random sampling technique with the Tabachic & Fidell method. The analysis method used in this study is multiple linear regression analysis using the IBM Statistical Package for Social Sciences (SPSS) Software Version 21. The result of this study show that the effect of implementing halal tourism which consists of knowlage, profession and culture together has a real and positive effect. However, culture is more dominant which has a real and positive effect on the application of halal tourism, with a variable regression coefficient value of 0.677 which means that if culture has increased by one unit, the value of implementing halal tourism will increase by 0.677. increasing the cultural values of the Pamijahan sub-district community can encourage an increase in the development of halal tourism in the region. Keyword: implementation of Halal Tourism, Perception
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI, PROMOSI DAN MUTASI TERHADAP KINERJA KARYAWAN (Studi Kasus di Koperasi Karya Usaha Madiri Syariah Cabang Sagaranten Sukabumi) Agung Mubarok; Tubagus Rifqy Thantawi; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.868 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.33

Abstract

ABSTRACT Performance is the result of work and work behavior that has been achieved in completing the tasks and responsibilities given within a certain period. (Kasmir, 2016: 182). Increased individual performance (individual performance) is likely to increase the company's performance (corporate performance) because the two have a close relationship. This study aims to determine the effect of leadership style, motivation, promotion and transfer on the performance of employees of KKUMS Sagaranten Sukabumi Branch. The type of research used is quantitative with a survey approach and uses multiple linear analysis because the independent variable consists of more than one. This study is directed to analyze and describe in-depth data about the influence of leadership style, motivation, promotion and transfer on employee performance. The results of this study conclude that: First, based on the results of the tests carried out, the influence of leadership style variable (X1) partially shows that there is a significant effect on employee performance variables because 0.858> 0.05 and tcount 0.186 < ttable 2.44691; Second, based on the results of the tests carried out, the motivation variable (X2) partially shows that there is a significant influence on the employee performance variable because 0.197>0.05 and the tcount -1.449<ttable 2.44691; Third, Based on the test results, the promotion variable (X3) partially shows that there is a significant effect on the employee performance variable because it is 0.693>0.05 and the tcount value is -4.14 <ttable 2.44691; Fourth, based on the results of the tests carried out, the mutation variable (X4) partially shows that there is no effect on the employee performance variable because it is 0.048 <0.05 and the value of tcount is 2.470>ttable 2.44691; and fifth, the independent variables together (simultaneously) have no effect on the dependent variable because 7.956>4.12 with a significance level of 0.14 because the significance level is> than 0.05, then this regression model cannot be used for employee performance variables. . Keywords: Leadership Style, Motivation, Promotion, Transfer, Performance
STRATEGI PENANGANAN PEMBIAYAAN BERMASALAH PADA PRODUK PEMBIAYAAN MURABAHAH DI KOPERASI SIMPAN PINJAM KARYA USAHA MANDIRI BOGOR (KSPPS KUMS BOGOR) CABANG JONGGOL Nanda Suganda; Rully Trihantana; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 01 (2021): Oktober 2021
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.526 KB) | DOI: 10.56406/sahidbusinessjournal.v1i01.34

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ABSTRACT Non-performing financing is financing where there are irregularities in returns that result in delays in payments so that judicial action is needed in return, there is even a possibility that the cooperative will be harmed. The data for NonPerforming Financing KSPPS KUM Bogor Jonggol Branch where in 2018 it was 4% and in 2019 it was 5%. This percentage cannot be said to be good because the NPF ratio is still at 5% in 2019. For that, a strategy is needed that can be used to reduce or even prevent the non-performing financing. So the author took the title "Strategies for Handling Problematic Financing in Murabahah Financing Products in the Sharia Financing Savings and Loans Cooperative Mandiri Mandiri Bogor Branch Jonggol". The formulation of the problem in this study: What are the causes of the occurrence of non-performing financing and what are the strategies used to deal with non-performing financing. The purpose of this research is to analyze the causes of the occurrence of non-performing financing and how the strategies used in dealing with non-performing financing are. The nature of this research is explanatory (explanatory research) with a qualitative approach. The data analysis technique used in this study is descriptive qualitative analysis using a SWOT analysis approach. The result of this study is that there are factors that cause problematic financing where these factors are internal and external factors. The way the cooperative is doing to solve problem financing is by using two ways of stay strategy and phase out strategy. Stay strategy is a strategy where cooperatives still want to maintain business relationships with customers in the long term context, while phase out strategy is a strategy that is carried out when in principle cooperatives do not want to continue business relationships with customers in the context of a long time. Keywords: Problem Financing, SWOT Analysis, Troubled Financing Handling Strategy
ANALISIS NILAI-NILAI MANAJEMEN BISNIS SYARIAH PENGARUH PAJAK BUMI BANGUNAN DAN RETRIBUSI DESA TERHADAP PENDAPATAN ASLI DAERAH DESA (STUDI DI DESA PURASARI, KECAMATAN LEUWILIANG, KABUPATEN BOGOR PERIODE 2016-2019) Suryadi; Tubagus Rifqy Thantawi; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.558 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.56

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This study aims to explain the Analysis of Islamic Business Management Values Regarding the Effect of Land and Building Taxes and Village Levies on Local Revenue in Purasari Village. This research is limited to analyzing annual quantitative secondary data in the time span between 2016-2019. The data is reprocessed according to the needs of the model used. Sources of data come from various sources, including the regional revenue office statistics, scientific journals and other literature related to this research topic. The analytical method used in this research is a simple analysis which is used to determine the extent of the effect of changes in another variable with the help of SPSS. The results showed that land and building taxes and levies have a positive and significant effect on local revenue.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT KONSUMEN BELANJA PRODUK HALAL SECARA ONLINE Kiki Badrul Hikmah; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.906 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.58

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The development of internet technology is increasingly advanced, making this technology one of the media not only for communicating, but also for buying and selling. The unique characteristics of the internet and its worldwide reach, make e-commerce grow more rapidly. When compared to ordinary commerce, the nature of the internet can be said to be unique because it has managed to penetrate world boundaries, cut distribution chains, and is available 24 hours a day. This study aims to determine: (1) the effect of price on buying interest, (2) the effect of ease of use on buying interest, (3) the effect of trust on buying interest, (4) the effect of price, ease of use and trust on buying interest. This type of research is survey research. The population in this study were students of the Sahid Islamic Institute. The sampling method is simple random sampling with a sample of 100 people. Data were collected by using a questionnaire that had been tested for validity and reliability. The data analysis technique used is multiple regression analysis.
ANALISIS PENGARUH MEDIA INFORMASI, TINGKAT PENDIDIKAN DAN PENGETAHUAN HALAL TERHADAP PERSEPSI MASYARAKAT MENGENAI PENERAPAN WISATA HALAL (STUDI DI KECAMATAN PAMIJAHAN KABUPATEN BOGOR) Muhamad Yaya Supriadi; Ujang Buchori Muslim; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 1 No 02 (2022): Mei 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.963 KB) | DOI: 10.56406/sahidbusinessjournal.v1i02.61

Abstract

The potential for halal tourism in Indonesia is quite large, but one of the obstacles to the halal tourism industry in Indonesia is the lack of public understanding regarding government regulations, concepts, as well as the challenges and potential of halal tourism, which is one of the obstacles that causes Indonesian halal tourism to be considered less popular. so that knowledge related to these aspects of halal tourism is needed. The purpose of this study was to analyze the perception of the people of Pamijahan District on the application of halal tourism. This type of research is quantitative with a sample of 66 respondents. The sampling technique used was the Random Sampling technique with the Tabachic & Fidell method. The analytical method used in this study is multiple linear regression analysis using SPSS version 25 software. The results of this study show the effect of perceptions of the application of halal tourism which consists of information media, level of education and knowledge of halal together has real and positive influence. However, it is more dominant that halal knowledge has a significant and positive effect on the perception of the application of halal tourism, with a variable regression coefficient value of 0.807, which means that if halal knowledge increases by one unit, then the perceived value of implementing halal tourism will increase by 0.807. Increasing knowledge and awareness of halal (halal awareness) in the Pamijahan sub-district community can encourage an increase in the development of halal tourism in the region.
ANALISIS MANAJEMEN SYARIAH PERAN APLIKASI MOBILE JAMINAN KESEHATAN NASIONAL (JKN) DALAM MENINGKATKAN KUALITAS PELAYANAN BADAN PENYELENGGARA JAMINAN SOSIAL KESEHATAN (BPJS KESEHATAN) KANTOR CABANG KOTA BOGOR Saddam Hussein; Hasbi Ash Shiddieqy; Mohamad Kharis Mubarok
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.81

Abstract

The Health Social Security Administration Agency (BPJS Kesehatan) as the organizer of national health insurance for all Indonesian people, especially for Civil Servants, TNI/POLRI, Veterans and ordinary people, seeks to improve services to all BPJS Health participants. BPJS Health provides innovation in the development of the Mobile JKN application which is useful for facilitating the services of BPJS Health participants. The purpose of this research is to find out and analyze sharia management of the Mobile JKN application, the factors of strengths and weaknesses and whether it has been able to improve services by using the Mobile JKN application at the Health BPJS Bogor City Branch Office. This research is qualitative in nature and the data collection method is by conducting interviews, observation and documentation. This data collection method was carried out on respondents, namely the Head of the BPJS Health Membership Section, BPJS Health service staff and BPJS Health participants at the Bogor City Branch office. The analysis used in this study is descriptive qualitative and to strengthen and complement the research results the authors add the data provided by the Health BPJS. The results of the study show that the Mobile JKN application has improved the quality of BPJS Health services at the Bogor City Branch Office, in addition to that BPJS Health has provided services that are accepted and benefited by participants. This is in accordance with sharia management which manages the organization to obtain optimal results and obtain blessings from Allah Subhanahu Wa Ta'ala.
ANALISIS STRATEGI PEMASARAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) NYONYA SAMBEL KECAMATAN PAMIJAHAN, KABUPATEN BOGOR DALAM PERSPEKTIF MANAJEMEN SYARIAH Nining Yulia Anggraeni; Susi Melinasari; Hasbi Ash Shiddieqy
SAHID BUSINESS JOURNAL Vol 2 No 01 (2022): Oktober 2022
Publisher : Jurnal Penelitian Manajemen Bisnis Syariah: Program Studi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/sahidbusinessjournal.v2i01.84

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The marketing elements contained in every MSME business actor (Micro, Small and Medium Enterprises) include maintaining a quality product (product), the right price (price), attractive promotion (promotion), as well as a strategic location (place). The competition is so tight that the UMKM Nyonya Sambel must be superior compared to its competitors. Therefore, the marketing strategy plays an important role in determining the survival or failure of a business. This study aims to analyze a good and appropriate marketing strategy for Mrs. Sambel UMKM, Pamijahan District, Bogor Regency and in line with sharia management principles. The research used a descriptive qualitative method using Strengths Weaknesses Opportunity Threats (SWOT) analysis and took place at the UMKM of Nyonya Sambel, Pamijahan District, Bogor Regency. The results of this study indicate that Mrs Sambel's SMEs apply the components in the marketing strategy, namely Segmenting, Targeting, Positioning. UMKM Nyonya Sambel also formulates a 4P marketing mix strategy, Product, Price, Place, Promotion. In addition, there is conformity with sharia management principles, namely the principle of amar ma'ruf nahi munkar, the obligation to uphold the truth, the obligation to uphold justice and also the obligation to convey the mandate. Based on the results of the SWOT analysis, Mrs. Sambel's UMKM is in quadrant I Growth (development), meaning that this position is a very profitable situation and continuous improvement is still needed.