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All Journal Niqosiya: Journal of Economics and Business Research Abdimas Indonesian Journal
Dhimas Haryo Prayoga
Institut Agama Islam Negeri Ponorogo
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pelatihan Digital Marketing untuk Meningkatkan Penjualan Produk Pertanian Kelompok Tani Wanita Permata Indah Desa Selur Fitra Rizal; Dhimas Haryo Prayoga; Diah Ihdini Amalia; Diah Ayu Rosanti; Endriana Nur Anggrahini; Erika Mega Wahyu Andini
Abdimas Indonesian Journal Vol. 2 No. 2 (2022)
Publisher : CV. Adiguna Kertosari

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Abstract

The Permata Indah Women Farmers Group in Selur Village was established in 2011 with the aim of empowering housewives and boosting the family economy. Activities at the Women's Farmer Group (KTW) are in the form of processing plantation products in the form of bananas into processed foods such as chips and banana sale. Since the Covid-19 pandemic began to spread in the Ponorogo Regency area, the level of sales has also decreased because the sales system still does not use social media. As a result, production activities are also stopped to avoid losses. But now, after almost 2 years of production stopping and the pandemic starting to improve, the enthusiasm of the mothers has decreased. Therefore, we have the initiative to hold a training which was attended by 20 participants with the theme of digital marketing to provide new business innovations through digital platforms. The purpose of this training is to provide knowledge about digital marketing based on social media and increase sales of women's farmer groups' products. This activity uses an asset-based community-development (ABCD) approach to optimize existing assets and potential. The end result of this activity is that the trainees can create and operate social media accounts in the form of WhatsApp Business and Instagram Business. Thus, it is hoped that it can improve the economy for the Permata Indah Women Farmer Group in Selur Village. The trainees also felt satisfied and more motivated to restart production that had stopped.
Strategi Adaptasi Ekonomi Nelayan Terhadap Kenaikan Harga BBM Solar Di Pulau Bawean Kabupaten Gresik Dhimas Haryo Prayoga; Yunaita Rahmawati
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i2.2607

Abstract

The increase in the price of diesel fuel has made expenditures from fishing business activities greater than before, thus affecting the economic situation of fishing families on Bawean Island. Fishermen on Bawean Island are implementing economic adaptation strategies with the aim of surviving in response to rising diesel fuel prices. The research purposes is to analyze the economic adaptation strategies implemented by fishermen and analyze the impact of the economic adaptation strategies that have been implemented in dealing with rising diesel fuel prices for fishermen on Bawean Island, Gresik Regency. This thesis uses a qualitative research model with a type of field research with an empirical approach. The results of this research can be concluded that fishermen on Bawean Island apply economic adaptation strategies, including: 1) The active strategy carried out is looking for side jobs and optimizing the role of family members. 2) The passive strategy used is to reduce family expenses by getting all family members used to eating with minimal side dishes. 3) The networking strategy used by fishermen on Bawean Island is to pawn gold and borrow some money from family, neighbors, stalls or shops, and help from the Village Head. The impact of the economic adaptation strategy that has been implemented by fishermen is that they can only meet their family's basic needs, while they still have difficulty buying diesel fuel for fishing purposes.
Co-Authors Diah Ayu Rosanti Diah Ihdini Amalia Endriana Nur Anggrahini Erika Mega Wahyu Andini Rizal, Fitra