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All Journal Niqosiya: Journal of Economics and Business Research Abdimas Indonesian Journal
Diah Ayu Rosanti
Institut Agama Islam Negeri Ponorogo
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pelatihan Digital Marketing untuk Meningkatkan Penjualan Produk Pertanian Kelompok Tani Wanita Permata Indah Desa Selur Fitra Rizal; Dhimas Haryo Prayoga; Diah Ihdini Amalia; Diah Ayu Rosanti; Endriana Nur Anggrahini; Erika Mega Wahyu Andini
Abdimas Indonesian Journal Vol. 2 No. 2 (2022)
Publisher : CV. Adiguna Kertosari

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Abstract

The Permata Indah Women Farmers Group in Selur Village was established in 2011 with the aim of empowering housewives and boosting the family economy. Activities at the Women's Farmer Group (KTW) are in the form of processing plantation products in the form of bananas into processed foods such as chips and banana sale. Since the Covid-19 pandemic began to spread in the Ponorogo Regency area, the level of sales has also decreased because the sales system still does not use social media. As a result, production activities are also stopped to avoid losses. But now, after almost 2 years of production stopping and the pandemic starting to improve, the enthusiasm of the mothers has decreased. Therefore, we have the initiative to hold a training which was attended by 20 participants with the theme of digital marketing to provide new business innovations through digital platforms. The purpose of this training is to provide knowledge about digital marketing based on social media and increase sales of women's farmer groups' products. This activity uses an asset-based community-development (ABCD) approach to optimize existing assets and potential. The end result of this activity is that the trainees can create and operate social media accounts in the form of WhatsApp Business and Instagram Business. Thus, it is hoped that it can improve the economy for the Permata Indah Women Farmer Group in Selur Village. The trainees also felt satisfied and more motivated to restart production that had stopped.
Komunikasi Kepemimpinan Untuk Meningkatkan Kinerja Dalam Perspektif Ekonomi Islam (Study Kasus Pada UD Kaos Hasby) Diah Ayu Rosanti; Amin Wahyudi
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i2.2516

Abstract

Communication is an important element in a company. The source of information or communication sources mostly comes from leaders. A person's leadership has a great influence on the company. The aim of this research is to analyze the leadership practices carried out at UD Kaos Hasby from an Islamic economic perspective. This research uses a qualitative approach, namely research that is descriptive in nature and tends to use analysis. This research resulted in: 1) leadership communication practices carried out at UD Kaos Hasby. By focusing on the elements of communication, namely the message conveyed, the communicator, the communicant, the media used, and the consequences of the communication. 2) inhibiting factors and supporting factors for communication at UD Koas Hasby. The inhibiting factors are the lack of intensity of meetings between leaders and employees, as well as the lack of language skills possessed by some employees. Meanwhile, the supporting factors are leaders motivating employees and adequate facilities. 3) The impact of communication at UD Kaos Hasby is that it makes employee performance easier and problems can be resolved. From these several statements, the author concludes that the leadership communication that occurs at UD Kaos Hasby Mlarak is quite good and uses Islamic communication principles with Al-Qur'an themes, although there are several things that are obstacles and need to be improved.
Co-Authors Amin Wahyudi Dhimas Haryo Prayoga Diah Ihdini Amalia Endriana Nur Anggrahini Erika Mega Wahyu Andini Rizal, Fitra