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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Insan Pembangunan Sistem Informasi dan Komputer (IPSIKOM) jabdimasunipem IPSIKOM
Beby Tiara
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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IMPLEMENTATION OF DIGITAL MARKETING FOR MARKETING AND SELLING VALUE OF UMKM PRODUCTS IN BITUNG JAYA VILLAGE, CIKUPA, TANGRANG REGENCY Ali Fikri, Muhamad Agung; Ahmad Fauji; Beby Tiara; Yulis Nuryanti
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18746

Abstract

The Community Service Program aims to educate participants on how to increase product sales and marketing value through digital marketing. The UNIPI PKM team, comprised of lecturers and students, visited the location and delivered relevant information and education to participants through visual and interactive methods. The program concluded with a Q&A session, evaluation, and documentation. The digital marketing training, conducted through the use of technology, can be applied by participants in marketing MSME products efficiently and effectively.
Co-Authors . Jumiran . Jumiran Adi Widodo Adi Yanto Ahmad Fauji Ali Fikri, Muhamad Agung Aman, Mustar Aminul Fitri Gusti Nyoman Budiadnyana Ipang Sasono Jaka Suwita Joni Iskandar Nuri Wiyono Riyanto Suci Ulandari Suroso Vanessa Stefanny Yulis Nuryanti Yunianto Agung Nugroho