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All Journal Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Ali Sujana
STIE Tri Bhakti
Economics, Econometrics & Finance

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PENGARUH PELAYANAN,HARGA,DAN LOKASI TERHADAP KEPUASAN PELANGGAN BENGKEL HYUNDAI KALIMALANG Ali Sujana; Irvan F.C. Oentoeng
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol. 1 No. 1 (2019): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

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Influence, Price, and Location on Customer Satisfaction Hyundai Kalimalang Workshop.This study aims to examine the effect of service, price, and location both partially and simultaneously to customer satisfaction.This research PT. Hyundai Mobil Indonesia Kalimalang. The population in this study is the customer workshop PT. Hyundai Mobil Indonesia Kalimalang, while the total sample used in this study were 120 respondents.Based on the result of data analysis and discussion can be concluded that : 1) service have a positive and significant effectto customer satisfaction, with service regression coefficient value (XI) equal to 0,120 and significant value equal to 0,021.2) the price has a positive and significant effect on customer satisfaction, with a price regression coefficient value (X2) of 0.356 and a significant value of 0.0003) location has the positive and significant effect on customer satisfaction, with the value of the regression coefficient of location (X3) equal to 0,318 and significant value equal to 0,000.4) price and location services simultaneously have a positive and significant effect on customer satisfaction with an F value of 49.215 and a significance value of 0.000.
PENGARUH PELAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN BENGKEL HYUNDAI KALIMALANG Ali Sujana; Irvan F.C.Oentoeng
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 1 No 2 (2019): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

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Penelitian ini bertujuan untuk mengetahui pengaruh pelayanan, harga dan lokasi terhadap kepuasan pelanggan bengkel Hyundai Kalimalang. Populasi penelitian adalah pelanggan bengkel Hyundai Kalimalang dengan sampel 120 responden. Analisis data menggunakan uji regresi berganda. Hasil penelitian adalah 1) Pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan dengan nilai signifikansi 0,021. 2) Harga berpengaruh positif signifikan terhadap kepuasan pelanggan dengan nilai signifikansi 0,000. 3) Lokasi berpengaruh positif signifikan terhadap kepuasan pelanggan dengan nilai signifikansi 0,000. 4) Pelayanan, harga dan lokasi berpengaruh positif signifikasn secara simultan terhadap kepuasan pelanggan dengan nilai signifikansi 0,000
Co-Authors Irvan F.C. Oentoeng Irvan F.C.Oentoeng