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Razi Apriansyah Mustaram
Universitas Samawa
Economics, Econometrics & Finance Social Sciences

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ANALISIS PENERAPAN PRINSIP GOOD GOVERNMENT GOVERNANCE DALAM PENGELOLAAN KEUANGAN DESA DI DESA POTO KECAMATAN MOYO HILIR Razi Apriansyah Mustaram; Nining Sudiyarti; Zuhra Kumala
Jurnal Ekonomi & Bisnis Vol. 8 No. 1 (2020): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

The purpose of this study was to know the implementation of the principles of good government in village financial management in Poto Village, Moyo Hilir District in 2019. Type of this study was descriptive research. The data used was qualitative obtained directly from the source through interviews and observation. The informants in this study consisted of the government and some community leaders. The sampling technique used was purposive sampling. Technique to analysis data was used qualitative Miles and Huberman which consisted of data collection, data presentation and drawing conclusions. The results of study showed that of 9 principles of good government governance, there were 5 principles that had been applied, namely the principle of law enforcement, care to community, oriented towards consensus, effective and efficient and fairness. Meanwhile, 4 other principles had been implemented but not yet fully, including the principles of community participation, transparency, responsibility and accountability. The results of the discussion showed that not all principles of good government governance can be implemented in village financial management in the Poto Village government, Moyo Hilir Sub-District.
ANALISIS STRATEGI PEMASARAN PRODUK AR-RUM HAJI PADA PT. PEGADAIAN SYARIAH PASAR SEKETENG SUMBAWA BESAR Marisa Sutanty; Razi Apriansyah Mustaram; K Kurniawansyah; Devi Armada; K Kamaruddin
Jurnal Ekonomi & Bisnis Vol. 8 No. 3 (2020): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

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Abstract

This study aims to determine the marketing strategy on Haji Arrum product at PT. Pegadaian Syariah Seketeng, Sumbawa Besar. This is a descriptive study conducted to determine the value of the independent variable. The data used in this study is qualitative in the form of the informants' descriptions related to the study object. The data obtained directly from the data source through interviews. There were 13 informants in this study such as the manager, employee, sales promotion of PT. Pegadaian Syariah Seketeng, and 10 customers of Haji Arrum. The data analysis method carried out using the SWOT analysis technique. The results showed that the internal condition is the strength of UPS Pasar Seketeng which is that the Pegadaian Syariah is the only one outlet in Sumbawa Besar, but the lack of knowledge of employees regarding the Hajj Arrum products is weakness. Thus, they have difficulties in marketing. Meanwhile, the external condition such as the Sumbawa regency which is a majority of Muslim supports the Haji Arrum marketing. But, there are unfortunate situations such as the emergence of competitors which sell a similar product. An alternative strategy is maximizing the marketing strategies and also expanding the market share by opening branches/ outlets around Sumbawa and other areas to increase promotion and to reach customers easier.
Co-Authors Devi Armada K Kamaruddin K Kurniawansyah Marisa Sutanty Nining Sudiyarti Zuhra Kumala