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All Journal Samalewa: Jurnal Riset dan Kajian Manajemen
Rizki Nandasari
Universitas Samawa
Economics, Econometrics & Finance Social Sciences

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FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN SCARLETT (Studi Pada Toko Online Scarlett Sumbawa) Subhan Purwadinata; Rizki Nandasari
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 1 No. 2 (2021): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

This study aims to know the effect of cultural, social, personal and psychological factors toward purchasing Scarlett products at the Scarlett Sumbawa online store. The type of this study was Accidental Sampling. The data used were primary and secondary data. The populations in this study were all customers who buy Scarlett products at the Scarlett Sumbawa online store, in which its number were unknown certainty and the technique used to determined sample was Quota sample technique. The number of sample were 10 times the number of variables, therefore the number of samples were 50. The data collection method used in this study was a questionnaire. The data analysis technique used were validity test, reliability test, classical assumption test, t test, f test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, and coefficient of determination test. The results of the study showed that cultural, social, personal, and psychological factors had positive and significant effect toward purchasing decisions of Scarlett beauty products at the Scarlett online store Sumbawa. The percentage effect of cultural, social, personal, and psychological factors was 85%. It means that if the cultural, social, personal, and psychological factors increase, the purchasing decisions of Scarlett beauty products at the Scarlett Sumbawa Online Store will increase.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN MEREK SEMONGKAT Roos Nana Sucihati; Dedi Susanto; Rizki Nandasari
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 2 No. 2 (2022): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

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Abstract

This study aims to examine the effect of product quality, price and promotion on the purchasing decisions of Semoangkat brand bottled water among consumers in Brang Biji Village, Sumbawa Regency. This type of research is associative which aims to determine the relationship between variables product quality, price and promotion on the purchase decision. The type of data used in this study is quantitative data obtained from primary sources, namely consumers of bottled water with the semoangkat brand in Brang Biji Village, Sumbawa Regency. the sample in this study amounted to 71 people. Researchers use a questionnaire or questionnaire to collect data. The results of data collection will be processed using the SPSS program and studied using techniques that include simple linear regression analysis, individual parameter hypothesis testing (t test), simultaneous parameter hypothesis testing (F test), and determinant coefficient test (R2). The results of this study indicate that product quality, price and promotion have a positive and significant effect on the purchasing decision of Semongkat brand bottled water for consumers in Brang Biji Village, Sumbawa Regency, both partially and simultaneously. The degree of influence of product quality, price and promotion simultaneously has a significant effect on the decision to purchase packaged drinking water with the Semongkat brand for consumers in Brang Biji Village, Sumbawa Regency, which is 83.8%, while the remaining 16.2% is influenced by other variables outside the research model. such as service, brand image and others.
Co-Authors Dedi Susanto Roos Nana Sucihati Subhan Purwadinata