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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Economic Reviews Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora PESHUM
ibnu khajar
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Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Aplikasi Theory of Planned Behavior terhadap Minat Berwirausaha Mahasiswa Muslim pada Generasi Z Yafie, Aisyah Shabira; Ibnu Khajar
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 5: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i5.11274

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sikap berperilaku, norma subjektif, dan persepsi kontrol perilaku terhadap minat berwirausaha mahasiswa Muslim Generasi Z. Model penelitian menggunakan Theory of Planned Behavior (TPB) yang dikembangkan Ajzen. Metode penelitian yang digunakan adalah kuantitatif dengan teknik survei. Sampel penelitian terdiri dari 100 mahasiswa yang dipilih menggunakan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner daring dan studi pustaka, kemudian dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa sikap berperilaku berpengaruh positif dan signifikan terhadap minat berwirausaha, norma subjektif berpengaruh positif namun tidak signifikan, dan persepsi kontrol perilaku berpengaruh positif serta signifikan terhadap minat berwirausaha. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap minat berwirausaha. Penelitian ini merekomendasikan perlunya program pendidikan kewirausahaan yang memperkuat sikap positif dan keterampilan praktis mahasiswa untuk memulai usaha.
Pengaruh Halal Awareness, Halal Logo, Attitude Towards Halal Food, Terhadap Purchase Decision Melalui Purchase Intention Sebagai Variabel Intervening pada Produk UMKM Kota Semarang : Studi Kasus pada Pengunjung Kuliner Kauman Johar Pingki Susanti; Ibnu Khajar
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 3 No 3 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v3i3.2042

Abstract

Pertumbuhan industri halal di Indonesia kian menguat seiring meningkatnya kesadaran konsumen dan perluasan pasar UMKM, khususnya pada sektor kuliner kota Semarang. Tujuan penelitian adalah menganalisis pengaruh Halal Awareness, Halal Logo, dan Attitude Towards Halal Food terhadap Purchase Decision dengan Purchase Intention sebagai variabel intervening pada pengunjung Kuliner Kauman Johar. Metode yang digunakan adalah kuantitatif dengan pendekatan studi kasus; sampel sebanyak 100 responden dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan PLS-SEM (SmartPLS 4.0) melalui pengujian outer model dan inner model. Hasil menunjukkan bahwa Halal Awareness dan Attitude Towards Halal Food tidak berpengaruh signifikan terhadap Purchase Intention maupun Purchase Decision; Halal Logo berpengaruh positif terhadap Purchase Intention namun tidak langsung terhadap Purchase Decision; dan Purchase Intention berpengaruh signifikan terhadap Purchase Decision serta hanya memediasi hubungan Halal Logo dengan Purchase Decision.
Model Kompensasi, Lingkungan Kerja dan Komitmen Afektif Organisasi sebagai Variabel Intervening terhadap Kinerja Sumber Daya Manusia: Studi pada PT. Komipo Pembangkitan Jawa Bali di Jepara Ikhsan Toga Kharismawan; Ibnu Khajar
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.521

Abstract

This study aims to identify the impact of compensation and non-physical work environment on employee performance, with affective commitment as an intervening variable. The population of this study consists of permanent and non-permanent employees of PT. Komipo PJB. A sample of 100 respondents was determined using Maximum Likelihood (ML) estimation with purposive sampling. Data analysis using SMART-PLS revealed that compensation has a positive and significant impact on affective commitment and employee performance. The non-physical work environment has a positive but insignificant effect on affective commitment, yet it positively and significantly influences employee performance. Interestingly, affective commitment was found to have a negative and significant relationship with employee performance.
Pengaruh Viral Marketing pada Sosial Media Terhadap Keputusan Pembelian Pelanggan dengan Brand Awareness sebagai Variabel Intervening Adila Khairunnisa Khansa; Ibnu Khajar
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of viral marketing on social media on customer purchasing decisions with brand awareness as an intervening variable in Wedhang Jahe Powder Cap Bima Micro, Small and Medium Enterprises (MSMEs). In the digital era and after the COVID-19 pandemic, digitalization has accelerated changes in consumer behavior, encouraging MSME players to optimize online marketing strategies, including viral marketing. This study uses a quantitative approach with a survey method through questionnaires to consumers of Wedhang Jahe Cap Bima products. Data were analyzed using inferential statistical techniques, including validity, reliability, and path analysis to test the mediating role of brand awareness. The results of the study are expected to show that viral marketing has a significant effect on brand awareness, and brand awareness positively mediates this influence on purchasing decisions. The findings provide theoretical contributions to the study of digital marketing as well as practical implications for the development of social media-based MSME promotion strategies to increase brand awareness and purchase intentions
Co-Authors Adila Khairunnisa Khansa Ikhsan Toga Kharismawan Pingki Susanti Yafie, Aisyah Shabira