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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Economic Reviews Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar QOSIM: Jurnal Pendidikan, Sosial & Humaniora PESHUM
ibnu khajar
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Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Aplikasi Theory of Planned Behavior terhadap Minat Berwirausaha Mahasiswa Muslim pada Generasi Z Yafie, Aisyah Shabira; Ibnu Khajar
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 5: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i5.11274

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sikap berperilaku, norma subjektif, dan persepsi kontrol perilaku terhadap minat berwirausaha mahasiswa Muslim Generasi Z. Model penelitian menggunakan Theory of Planned Behavior (TPB) yang dikembangkan Ajzen. Metode penelitian yang digunakan adalah kuantitatif dengan teknik survei. Sampel penelitian terdiri dari 100 mahasiswa yang dipilih menggunakan rumus Slovin. Pengumpulan data dilakukan melalui kuesioner daring dan studi pustaka, kemudian dianalisis dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa sikap berperilaku berpengaruh positif dan signifikan terhadap minat berwirausaha, norma subjektif berpengaruh positif namun tidak signifikan, dan persepsi kontrol perilaku berpengaruh positif serta signifikan terhadap minat berwirausaha. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap minat berwirausaha. Penelitian ini merekomendasikan perlunya program pendidikan kewirausahaan yang memperkuat sikap positif dan keterampilan praktis mahasiswa untuk memulai usaha.
Pengaruh Halal Awareness, Halal Logo, Attitude Towards Halal Food, Terhadap Purchase Decision Melalui Purchase Intention Sebagai Variabel Intervening pada Produk UMKM Kota Semarang : Studi Kasus pada Pengunjung Kuliner Kauman Johar Pingki Susanti; Ibnu Khajar
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 3 No 3 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v3i3.2042

Abstract

Pertumbuhan industri halal di Indonesia kian menguat seiring meningkatnya kesadaran konsumen dan perluasan pasar UMKM, khususnya pada sektor kuliner kota Semarang. Tujuan penelitian adalah menganalisis pengaruh Halal Awareness, Halal Logo, dan Attitude Towards Halal Food terhadap Purchase Decision dengan Purchase Intention sebagai variabel intervening pada pengunjung Kuliner Kauman Johar. Metode yang digunakan adalah kuantitatif dengan pendekatan studi kasus; sampel sebanyak 100 responden dipilih melalui purposive sampling. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan PLS-SEM (SmartPLS 4.0) melalui pengujian outer model dan inner model. Hasil menunjukkan bahwa Halal Awareness dan Attitude Towards Halal Food tidak berpengaruh signifikan terhadap Purchase Intention maupun Purchase Decision; Halal Logo berpengaruh positif terhadap Purchase Intention namun tidak langsung terhadap Purchase Decision; dan Purchase Intention berpengaruh signifikan terhadap Purchase Decision serta hanya memediasi hubungan Halal Logo dengan Purchase Decision.
Model Kompensasi, Lingkungan Kerja dan Komitmen Afektif Organisasi sebagai Variabel Intervening terhadap Kinerja Sumber Daya Manusia: Studi pada PT. Komipo Pembangkitan Jawa Bali di Jepara Ikhsan Toga Kharismawan; Ibnu Khajar
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.521

Abstract

This study aims to identify the impact of compensation and non-physical work environment on employee performance, with affective commitment as an intervening variable. The population of this study consists of permanent and non-permanent employees of PT. Komipo PJB. A sample of 100 respondents was determined using Maximum Likelihood (ML) estimation with purposive sampling. Data analysis using SMART-PLS revealed that compensation has a positive and significant impact on affective commitment and employee performance. The non-physical work environment has a positive but insignificant effect on affective commitment, yet it positively and significantly influences employee performance. Interestingly, affective commitment was found to have a negative and significant relationship with employee performance.
Pengaruh Viral Marketing pada Sosial Media Terhadap Keputusan Pembelian Pelanggan dengan Brand Awareness sebagai Variabel Intervening Adila Khairunnisa Khansa; Ibnu Khajar
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of viral marketing on social media on customer purchasing decisions with brand awareness as an intervening variable in Wedhang Jahe Powder Cap Bima Micro, Small and Medium Enterprises (MSMEs). In the digital era and after the COVID-19 pandemic, digitalization has accelerated changes in consumer behavior, encouraging MSME players to optimize online marketing strategies, including viral marketing. This study uses a quantitative approach with a survey method through questionnaires to consumers of Wedhang Jahe Cap Bima products. Data were analyzed using inferential statistical techniques, including validity, reliability, and path analysis to test the mediating role of brand awareness. The results of the study are expected to show that viral marketing has a significant effect on brand awareness, and brand awareness positively mediates this influence on purchasing decisions. The findings provide theoretical contributions to the study of digital marketing as well as practical implications for the development of social media-based MSME promotion strategies to increase brand awareness and purchase intentions
Pengaruh Disiplin Kerja, Motivasi, dan Kompensasi terhadap Kinerja Guru pada Sekolah Menengah Kejuruan di Kecamatan Sayung Ahmad Nadial Kafi; Ibnu Khajar
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8127

Abstract

Teacher performance plays a strategic role in the success of vocational education; however, many vocational high schools still face challenges such as suboptimal work discipline, fluctuating work motivation, and compensation perceived as inadequate. This study aimed to analyze the effects of work discipline, work motivation, and compensation on the performance of vocational high school teachers in Sayung District. An explanatory quantitative approach was employed, using a saturated sampling technique that involved all 50 teachers as respondents. Data were collected through a questionnaire and analyzed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that work discipline has a positive and significant effect on teacher performance, while work motivation has a positive but not significant effect. Compensation was found to have a positive and significant effect on teacher performance, and jointly the three variables significantly influence performance with a coefficient of determination of 67.5%, indicating that work discipline, work motivation, and compensation explain most of the variance in teacher performance. In conclusion, work discipline and compensation are dominant factors in improving teacher performance, whereas work motivation needs to be strengthened through sustained managerial policies. The implications of this study highlight the importance of human resource management based on discipline, improved welfare, and effective school governance to reinforce the quality of vocational education at the vocational high school level.
Pengaruh Online Customer Review dan E-Service Quality terhadap Keputusan Pembelian Konsumen pada Platform ShopeeFood dengan Minat Beli sebagai Variabel Intervening Muhammad Sa'idun; Ibnu Khajar
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8266

Abstract

The growth of digital food delivery services has driven changes in consumer behavior, including increasingly intensive use of the ShopeeFood platform. This study aims to analyze the influence of online customer reviews and e-service quality on purchase decisions, with purchase intention as an intervening variable, among ShopeeFood users in Semarang City. A descriptive-verificative quantitative approach was employed using a survey method with questionnaires administered to 151 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that online customer reviews and e-service quality have a positive and significant effect on purchase intention, and they also have a positive effect on purchase decisions both directly and indirectly through purchase intention as a mediating variable. These findings confirm that high-quality consumer reviews and good digital service quality can enhance consumer trust, interest, and purchase decisions. The study concludes that more systematic management of customer reviews and optimization of electronic service quality can serve as effective strategies to increase purchase decisions in food delivery services, with practical implications for ShopeeFood in designing marketing strategies, developing application features, and strengthening overall digital service quality.
Pengaruh Guerrilla Marketing dan Creativity terhadap Marketing Performance dengan Brand Awareness sebagai Variabel Mediasi pada Konsumen Somethinc di Kota Semarang Fera Aprilliya; Ibnu Khajar
ARZUSIN Vol 5 No 6 (2025): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i6.8410

Abstract

Intensifying competition in the skincare industry between local and global brands requires companies to implement innovative and creative marketing strategies to improve marketing performance. The decline in Somethinc’s brand position in e-commerce sales rankings indicates the need to evaluate and strengthen its existing marketing strategies. This study aimed to analyze the effect of guerrilla marketing and creativity on marketing performance with brand awareness as a mediating variable among Somethinc consumers in Semarang City. The research employed a quantitative approach with an explanatory research design, involving 100 respondents selected through purposive sampling. Data were collected using a questionnaire and analyzed using multiple linear regression and the Sobel test with the assistance of SPSS. The findings show that guerrilla marketing and creativity have a positive and significant effect on brand awareness, and that brand awareness has a positive and significant effect on marketing performance. In addition, guerrilla marketing and creativity also have a direct positive effect on marketing performance, while brand awareness is proven to mediate the influence of both variables on marketing performance. The study concludes that non-conventional and creative marketing strategies, when supported by strengthened brand awareness, can significantly enhance marketing performance. In practical terms, local skincare companies are advised to optimize guerrilla marketing strategies and marketing creativity to reinforce brand awareness and competitiveness in the digital marketplace.
Peran EWOM dan Perceived Ease Of Use sebagai Variabel Independen dalam Meningkatkan Customer Loyalty Pada Shopee dengan Customer Satisfaction sebagai Variabel Intervening Idyatul Fitriani; Ibnu Khajar
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9098

Abstract

The development of digital technology and the increasing use of marketplaces have intensified competition among e-commerce platforms, including Shopee, making customer loyalty a key factor for long-term business sustainability. Customer loyalty is determined not only by the functional aspects of an application, but also by the information received by consumers and their platform-use experience, positioning electronic word of mouth (eWOM) and perceived ease of use (PEOU) as important variables, with customer satisfaction serving as a mediating variable between these factors and customer loyalty. This study aimed to analyze the role of eWOM and PEOU in influencing customer loyalty among Shopee users, with customer satisfaction as an intervening variable. A quantitative survey approach was employed by administering questionnaires to 300 Shopee users in Semarang City, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that eWOM and PEOU had a positive and significant effect on customer satisfaction; eWOM also had a positive and significant direct effect on customer loyalty, whereas PEOU had a negative yet significant effect on customer loyalty. These findings indicate that ease of use alone is insufficient to build loyalty and may even lower switching costs, thereby making it easier for customers to move to other platforms. In addition, customer satisfaction had a significant effect on customer loyalty and functioned as an intervening variable in the relationship between eWOM and PEOU and customer loyalty. The implications of this study underscore the need for e-commerce managers to strengthen positive eWOM and strategically manage application features in order to create sustainable customer satisfaction and loyalty.
Analisis Niat Pembelian Produk Makanan Halal Berdasarkan Theory of Planned Behavior pada UMKM Virgin Cake & Bakery Bagus Dwi Atmoko; Ibnu Khajar
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9114

Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in supporting national economic growth, including in the halal food sector, which continues to expand in line with increasing consumer awareness; consequently, understanding consumer behavior, particularly the factors influencing purchase intention, has become increasingly important. This study aimed to analyze the influence of attitude toward behavior, subjective norm, and perceived behavioral control on purchase intention for halal food products using the Theory of Planned Behavior (TPB) framework. A quantitative approach with a survey method was employed, in which primary data were collected via questionnaires from 100 consumers of the MSME Virgin Cake & Bakery in Semarang City, selected using purposive sampling. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results showed that attitude toward behavior, subjective norm, and perceived behavioral control had a positive and significant effect on purchase intention for halal food products. These findings confirm that consumer attitudes, social influences, and perceptions of ease and capability in making purchases play an important role in shaping purchase intention. The practical implications of this study provide guidance for MSME actors in formulating marketing strategies oriented toward strengthening consumers’ positive attitudes, optimizing social support, and enhancing ease of access to halal products in order to reinforce competitiveness and business sustainability.
Pengaruh Quality Product dan Brand Trust terhadap Customer Loyalty melalui Customer Satisfaction Fore Coffee di Kota Semarang Dina Lestiana; Ibnu Khajar
ARZUSIN Vol 6 No 3 (2026): JUNI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i3.9798

Abstract

Increasing competition in Indonesia’s coffee industry requires companies to understand the factors that shape customer loyalty sustainably. However, previous research findings regarding the influence of product quality and brand trust on customer loyalty, as well as the role of customer satisfaction as a mediating variable, remain inconsistent. This study aimed to analyze the influence of product quality and brand trust on customer loyalty through customer satisfaction among Fore Coffee consumers in Semarang City. This study used an explanatory quantitative approach involving 243 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Square (PLS) method with the assistance of SmartPLS. The results showed that product quality and brand trust had a positive and significant effect on customer satisfaction and customer loyalty. In addition, customer satisfaction was proven to partially mediate the relationship between product quality and brand trust and customer loyalty. The conclusion of this study confirms that improving product quality and brand trust can consistently shape customer loyalty through customer satisfaction. The implications of this study emphasize the importance of corporate strategies in maintaining product quality and building brand trust to improve customer satisfaction and customer loyalty sustainably.
Co-Authors Adila Khairunnisa Khansa Ahmad Nadial Kafi Bagus Dwi Atmoko Dina Lestiana Fera Aprilliya Idyatul Fitriani Ikhsan Toga Kharismawan Muhammad Sa'idun Pingki Susanti Yafie, Aisyah Shabira