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Sihabul Millah
STIQ An-Nur
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LOGO-TEKNIK IKLAN NAN CITRA NEGATIF Sihabul Millah
Jurnal Sosiologi Reflektif Vol 9, No 1 (2014)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

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Abstract

This paper studies various kinds of ads that attract women as target. Using Rollan Bartrès’s model of analysis, the results showed that the logo-techniquesin advertising work well to raise the basic human instincts, such as the instincts of intimacy, sex, fear, and the idols that has strong effect to women.
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