Jurnal Sosiologi Reflektif
Vol 9, No 1 (2014)

LOGO-TEKNIK IKLAN NAN CITRA NEGATIF

Sihabul Millah (STIQ An-Nur)

Article Info

Publish Date
08 Sep 2016

Abstract

This paper studies various kinds of ads that attract women as target. Using Rollan Bartrès’s model of analysis, the results showed that the logo-techniquesin advertising work well to raise the basic human instincts, such as the instincts of intimacy, sex, fear, and the idols that has strong effect to women.

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Journal Info
Jurnal Sosiologi Reflektif
Website

Abbrev

sosiologireflektif

Publisher

Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Subject

Religion Humanities Education Social Sciences

Description

JSR focuses on disseminating researches on social and religious issues within Muslim community, especially related to issue of strengthening civil society in its various aspects. Besides, JSR also receive an article based on a library research, which aims to develop integrated sociological theories ...