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All Journal JAS (Jurnal Agri Sains) Komitmen : Jurnal Ilmiah Manajemen National Conference on Applied Business, Education & Technology (NCABET)
Delila Fitri Harahab
Universitas Muara Bungo
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KONSUMEN UMKM MIE AYAM DAN BAKSO BAROKAH INA KABUPATEN BUNGO) Delila Fitri Harahab; Yuniar Mryanti; Herawati Herawati
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.485 KB) | DOI: 10.46306/ncabet.v1i1.42

Abstract

This study aims to analyze the influence of product quality, price and location on purchasing decisions of the UMKM consumer study of Mie Ayam and Bakso Barokah Ina in Bungo. The research method used is quantitative, the data sources used are primary and secondary data. The population in this study were all consumers who had bought at Mie Ayam and Bakso Barokah Ina stalls in Bungo. The sample in this study as many as 96 respondents with sampling taken by using accidental sampling technique. Data collection methods used: interviews and questionnaires. The data analysis method used is multiple linear analysis and hypothesis testing using t test, F test and coefficient of determination. From the results of the t-test analysis shows that product quality, price and location partially affect purchasing decisions. The results of the F-test show that product quality, price and location simultaneously affect purchasing decisions. The results of the analysis of the coefficient of determination obtained adjusted R square (R2) of 0.670, this means that 67% of changes in purchasing decisions are caused by the changes in product quality, price and location variables. While the remaining 33% is due to changes in other variables included in the variables studied
ANALISIS PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PADA PT. TUNAS HONDA MUARA BUNGO Muhammad Asman; Delila Fitri Harahab; Isman Isman; Amran Amran; Sasqia Alya Syafriyani
Komitmen: Jurnal Ilmiah Manajemen Vol 3, No 2 (2022): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v3i2.23375

Abstract

The purpose of this study was to determine the effect of promotion and price on purchasing decisions for Honda motorcycles at PT. Honda Muara Bungo shoots partially and simultaneously. The total population is 1,084 people and the sample is 92 people with the sampling method using purposive sampling. Based on the results of data processing, the results of the multiple linear regression equation are obtained as follows: Y = 8.171 + 0.029X1 + 0.038X2 + e from the t-test shows that the promotion variable with purchasing decisions shows that t count = 9.995 is greater than t table = 1.987 at the significance level 0.05 then the decision is H0 is rejected Ha is accepted, it can be concluded that promotion has a significant effect on purchasing decisions and the price variable with purchasing decisions shows that t count = 10.778 is greater than t table = 1.987 at a significance level of 0.05 then the decision is H0 is rejected Ha is accepted, it can be concluded that price has a significant effect on purchasing decisions. Based on the simultaneous simultaneous test, the F count value is 207.819 and the F table is 3.10. This indicates that the promotion and price variables have a significant effect on the purchase decision variable. Based on the results of R2 = 0.824, this means that the contribution of X1, X2 to Y is 82.4% and the remaining 17.6% can be explained by other factors outside of this study.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN MADRAS COFFEE KECAMATAN JANGKAT KABUPATEN MERANGIN Delila Fitri Harahab
JAS (Jurnal Agri Sains) Vol 7, No 1: Juni 2023
Publisher : Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/jas.v7i1.1067

Abstract

             Pengolahan biji kopi menjadi kopi bubuk dan telah memiliki produk dengan merek “Madras Coffee”.Madras Coffeediolah secara tradisional menggunakan alat sederhana dengan unsur kearifan lokal dan dikerjakan secara gotong royong. Bahanbaku Madras Coffeediperoleh dari hasil panen lahan kebun kopi milik anggota.Coffe madras merupakan komoditi kopi lokal yang berasal dari Kecamatan Jangkat Kabupaten Merangin Penelitian ini bertujuan untuk mengetahui Pengaruh Promosi dan Kualitas Produk Terhadap Minat Beli konsumen Madras Coffee Kacamatan Jangkat Kabupaten Merangin secara parsial maupun simultan. Jenis penelitian ini adalah Deskriptif Kuantitatif dengan sampel sebanyak 97 responden dan menggunakan teknik purposive random sampling, sedangkan metode penelitian menggunakan Regresi Liniear Berganda dengan menguji pengaruh secara parisal maupun simultan.            Hasil penelitian menunjukkan bahwaPromosi dan Kualitas Produk Terhadap Minat Beli konsumen Madras Coffee Kacamatan Jangkat Kabupaten Merangin secara parsial maupun simultan.Secara parisial Promosi(X1)berpengaruh signifikan terhadap Minat Beli Madras Coffe dengan t-hitung  2,675 lebih besar dari t-tabel sebesar 1,985  dan Variabel Kualitas Produk  (X2) secara parsial berpengaruh signifikan terhadap Minat Beli Madras Coffe dengan t-hitung  2,548 lebih besar dari t-tabel sebesar 1,985 sedangkan secara simultan bahwa Variabel Promosi dan Variabel Kualitas Produk berpengaruh signifikan  dengan nilai F-hitung sebesar 10,939 dan nilai F-tabel lebih besar dari pada nilai F-tabel= 2,70 pada tingkat signifikansi (α) =0,05. nilai koefisien determinasi () sebesar 0,184 yang artinya promosi (X1), kualitas produk  (X2)memberikan kontribusi terhadap minat beli (Y) Madras Coffee sebesar 0,184 artinya promosi (X1) kualitas produk (X2) kopi Madras Coffee berkontribusi terhadap minat beli (Y) 18,4%. Sisanya sebesar 81.6%  dipengaruhi oleh actor lain diluar dari penelitian ini.
Co-Authors Amran Amran Herawati Herawati Isman Isman Muhammad Asman Sasqia Alya Syafriyani Yuniar Mryanti