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All Journal Jurnal Kajian Ilmu Manajamen
Yustina Chrismardani
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Peran Personal Selling Dalam Mempertahankan Penjualan Smartphone Samsung Di Madura Pada Masa Pandemi Covid-19 (Studi Pada Samsung Excellent Partner Di Madura) Meita Taurima Prinanti; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1041.384 KB) | DOI: 10.21107/jkim.v1i3.13469

Abstract

This research aims to identify and explore the application of the role of personal selling in maintaining sales of Samsung SEP Madura during the COVID-19 pandemi. This type of research uses qualitative research methods with a qualitative descriptive approach. The subjects in this study are RSMO Madura, TL Pamekasan, SEC SEP Pamekasan, TL Bangkalan and SEC SEP Bangkalan. The data collection technique used in this study was to make observations, interviews and documentation. The data analysis technique was done by reducing the data, presenting the data and then drawing conclusions. The results of this study show that there are many changes in adapting to a pandemi by Samsung personal selling, either to increase sell out or increase sell in, with the aim of improving the growth of Samsung Madura.
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SEPHORA (Studi Pada Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Siti Fatimah; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (894.476 KB) | DOI: 10.21107/jkim.v2i1.15502

Abstract

This research aims to determine green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products (Study of Trunojoyo Madura University Students) in 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that green marketing which consists of product, price, place and promotion on the decision to purchase Sephora products has a simultaneous effect on customer loyalty, and the product, price, place and promotion variables have a partial significant effect on customer loyalty.
Pengaruh E-Wom Dan Persepsi Nilai Terhadap Keputusan Konsumen Untuk Berbelanja Produk Fashion Secara Online Di Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Ach. Efendi; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (850.025 KB) | DOI: 10.21107/jkim.v1i4.13493

Abstract

This study aims to determine the effect of e-wom and perceived value on consumer decisions to shop online at Shopee on fashion products for students of the Faculty of Economics and Business, Trunojoyo University, Madura in 2017 to 2020. The sampling of this study used purposive sampling with a total of 100 respondents. , with data analysis techniques using multiple linear analysis.The results of this study are: 1) E-wom influences consumer decisions to shop online at Shopee on study fashion products to students of the Faculty of Economics and Business, University of Trunojoyo Madura (2) Perception of value affects consumer decisions to shop online at Shopee on fashion products. study at the students of the Faculty of Economics and Business, University of Trunojoyo Madura.
Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura) Yuliana Ulfidatul Hoiriyah; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.301 KB) | DOI: 10.21107/jkim.v1i2.11590

Abstract

This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the  purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase  decision of MS Glow of the students of Trunojoyo Madura University.
Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan IM3 OOREDOO (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura) Nur Lailiyah; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.362 KB) | DOI: 10.21107/jkim.v1i1.10593

Abstract

The research aims to determine relationship marketing which consists of trust, communication, competence commitment and cooperation to customer loyalty IM3 Ooredoo (Study on Students of the Faculty of Economics and Business, University of Trunojoyo Madura) from 2017 to 2020. Sampling in this study used purposive sampling and analyzed using multiple linear regression analysis. The results of this study indicate that relationship marketing which consists of trust, communication, competence, commitment and cooperation has a simultaneous effect on customer loyalty, and the variables trust, communication, competence, commitment and cooperation have a partially significant effect on customer loyalty.
Pengaruh Halal Tourism terhadap Kepuasan Wisatawan Yang Berkunjung Ke Pantai Lon Malang di Kabupaten Sampang Moh. Syamsih; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v2i3.18412

Abstract

This study aims to determine the effect of halal tourism on tourist satisfaction. The research method used is quantitative method with primary data through questionnaires distributed to respondents. The data were analyzed by simple regression test using the SPSS application. The sampling technique in this study used a purposive sampling technique, namely the technique of determining the sample using certain considerations, which then obtained 97 samples. The results showed that halal tourism had a positive and significant effect on the satisfaction of tourists visiting Lon Malang Beach in Sampang Regency.
Co-Authors Ach. Efendi Meita Taurima Prinanti Moh. Syamsih Nur Lailiyah Siti Fatimah Yuliana Ulfidatul Hoiriyah