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All Journal Jurnal Kajian Ilmu Manajamen
Yuliana Ulfidatul Hoiriyah
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura) Yuliana Ulfidatul Hoiriyah; Yustina Chrismardani
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (967.301 KB) | DOI: 10.21107/jkim.v1i2.11590

Abstract

This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the  purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase  decision of MS Glow of the students of Trunojoyo Madura University.
Co-Authors Yustina Chrismardani