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All Journal Jurnal Kajian Ilmu Manajamen
Ibnu Sholah
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

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Pengaruh Desain Kemasan dan Ecommerce Terhadap Keputusan Pembelian Jamu Herbal dan Rempah Madura Ibnu Sholah; Yudhi Prasetya Mada
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (911.429 KB) | DOI: 10.21107/jkim.v1i4.13503

Abstract

The use of biopharmaceutical plants as traditional medicine in Madura has been going on for quite a long time, because medicinal plants and spices as raw materials for the traditional medicine industry are available in quite a lot in four districts in Madura. Traditional medicine SMEs have made many innovations to attract customers, one of which is by making packaging designs. In addition to innovation in terms of packaging design, the use of the internet is carried out to market Madura herbal herbal products. This method is called E-commerce. Data collection uses primary data and secondary data.
Co-Authors Yudhi Prasetya Mada