Garuda - Garba Rujukan Digital

Nirma Kurriwati

Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura

Author-ID : 5405979

Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document

Claim Missing Document

Articles

Analisis Kepuasan Wisatawan Terhadap Desa Wisata Halal dan Kreatif (Studi Wisata Puncak Ratu Desa Tebul Barat Kecamatan Pegantenan Kabupaten Pamekasan) Ryas Tri Faturrohman; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this research is to find out and describe the satisfaction of Halal Tourism and Puncak Ratu Tourism Creative which is spread in the community or visitors in the development of Wsiata in Pamekasan Madura. This research was conducted using a qualitative research method with a case study approach. The sampling technique of this research is field research with the sampling technique used is accidental sampling. (1). In the perception indicator of facilities and infrastructure, there are several items that have not been maximized, namely, physical condition, cleanliness condition and satisfaction in use. (2) Perception indicators on tourism infrastructure have points that according to some informants have not been met, namely communication networks and waste disposal systems. Several informants also said they were satisfied. (3) Activity comfort indicators have points according to some informants that have not been fulfilled such as services, but other informants also said they were satisfied. (4) Satisfaction indicators for tourism activities according to some informants have points that have not been met, such as prayer facilities, but some informants also said they were satisfied with these indicators. Visitors stated that they were quite satisfied with all of the items offered on the tour, although there were some visitors who stated that they did not enjoy the Puncak Ratu Tour optimally. This does not prevent tourists from enjoying the panorama presented by Puncak Ratu Tourism.

The Influence of Event Marketing and Quality of E-Commerce Shopee Services on Consumer Purchase Interest (Study on Students of Trunojoyo University, Madura) Indra Setiawan; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 4 (2022): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v2i4.15831

This study was conducted to determine the effect of event marketing and the quality This research uses quantitative methods used purposive sampling with the number of respondents as many as 99 students of Trunojoyo Madura University who used Shopee APK. Based on the results of partial research, the event marketing variable shows that the t-count value is 4.499 t table 1.985, and the significance value is 0.000 or 0.05, it can be concludedvariable event has a positive and significant effect on buying interest in e- commerce Shopeevariable event shows that the t arithmetic value is 4.499 t table 1.985, and the significance value is 0.000 or 0.05, so it can be concluded that the event marketing variable has a positive and significant effect on buying interest in Shopee e-commerce. The service quality variable shows that the t-count value is 3.370 t table 1.985, and the significance value is 0.001 or 0.05, it can be concluded that the service quality variable has a positive and significant effect on buying interest in e- commerce ShopeeBased on the simultaneous test, the significance value is 0.010 0.050 and F arithmetic F table is 4.887 3.093. So it can be concluded that the event marketing variable and the service quality variable jointly affect the buying interest variable in e- commerce Shopee

Title

Found 2 Documents
Search

Abstract

Abstract

Title Search

Found 2 Documents Search

Abstract

Abstract

Title

Found 2 Documents
Search