Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kajian Ilmu Manajamen
Indra Setiawan
Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Event Marketing and Quality of E-Commerce Shopee Services on Consumer Purchase Interest (Study on Students of Trunojoyo University, Madura) Indra Setiawan; Nirma Kurriwati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 4 (2022): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v2i4.15831

Abstract

This study was conducted to determine the effect of event marketing and the quality This research uses quantitative methods used purposive sampling with the number of respondents as many as 99 students of Trunojoyo Madura University who used Shopee APK. Based on the results of partial research, the event marketing variable shows that the t-count value is 4.499 t table 1.985, and the significance value is 0.000 or 0.05, it can be concludedvariable event has a positive and significant effect on buying interest in e- commerce Shopeevariable event shows that the t arithmetic value is 4.499 t table 1.985, and the significance value is 0.000 or 0.05, so it can be concluded that the event marketing variable has a positive and significant effect on buying interest in Shopee e-commerce. The service quality variable shows that the t-count value is 3.370 t table 1.985, and the significance value is 0.001 or 0.05, it can be concluded that the service quality variable has a positive and significant effect on buying interest in e- commerce ShopeeBased on the simultaneous test, the significance value is 0.010 0.050 and F arithmetic F table is 4.887 3.093. So it can be concluded that the event marketing variable and the service quality variable jointly affect the buying interest variable in e- commerce Shopee
Co-Authors Nirma Kurriwati