Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kajian Ilmu Manajamen
Bagus Pujianto
Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Trunojoyo Madura
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Atribut Produk Terhadap Keputusan Pembelian Mie Sedaap Selection Korean Spicy Soup Di Ponorogo Bagus Pujianto; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.559 KB) | DOI: 10.21107/jkim.v1i3.13471

Abstract

This study aims to determine the effect of product attributes consisting of Brand, Quality, Features, Design on the purchase decision of Mie Sedaap Selection Korean Spicy Soup steamed layer buyers in Ponorogo.  Sampling in this study using accidental sampling and analyzed using multiple linear regression analysis.  The results of this study indicate that the product attributes partially have a positive and significant effect on purchasing decisions, except for the brand variable.  And product attribute variables simultaneously have a positive and significant effect on purchasing decisions.
Co-Authors Suyono Suyono