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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ilmiah Pangabdhi Jurnal Kajian Ilmu Manajamen Relasi : Jurnal Ekonomi

Suyono Suyono

Universitas Trunojoyo Madura

Author-ID : 3054094

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

PENGELOLAAN UNIT BISNIS SOUVENIR “LE OLLE UTM” UNIVERSITAS TRUNOJOYO MADURA Rosyida Ekawati; Diva Wenanda; Suyono Suyono
Jurnal Ilmiah Pangabdhi Vol 3, No 2: Oktober 2017
Publisher : LPPM Universitas Trunojoyo Madura

Artikel ini membahas bagaimana mengelola sebuah unit bisnis souvenir yang ada di Universitas Trunojoyo Madura. Target awal pangsa pasar dari usaha ini adalah seluruh civitas akademika Universitas Trunojoyo Madura (UTM) yang meliputi dosen, karyawan dan mahasiswa. Selain itu juga tamu-tamu UTM, peserta kegiatan ilmiah dan akademik, dan keluarga mahasiswa. Agar usaha ini berjalan dengan baik, maka diperlukan berbagai usaha mulai dari persiapan sampai penjualannya. Karena usaha ini adalah usaha penjualan produk, maka yang paling awal adalah melakukan survey awal kepada civitas akademika untuk produk souvenir yang diminati. Selanjutnya menentukan varian produk souvenirdilengkapi dengan desain dan bahan bakunya. Kemudian juga bagaimanamemproduksi barang-barang tersebut. Setelah ada barang jadi yang meliputi kaos katun, kaos polo, blocknote, gantungan kunci karet, gantungan kunci akrilik, berbagai model pin dan gantungan kunci standar, pulpen UTM, mug, magnet kulkas, dan stiker maka untuk menjualnya perlu dilakukan pengecekan kualitas dan selanjutnya pengemasan produk. Produk didisplay diruang unit dipslay permanent dan juga gerai-gerai non permanen. Selain itu, dilakukan promosi, baik melalui media sosial yang ada maupun melalui banner-banner.Kata-kata kunci: bisnis souvenir, le olle, Universitas Trunojoyo MaduraABSTRACTThis article discusses how to manage a souvenir business unit at the University of Trunojoyo Madura. The initial target of the market share of the business is theentire academic community of University of Trunojoyo Madura (UTM) whichincludes lecturers, employees, and students. In addition, UTM guests, participants of scientific and academic activities, and students’ families. To make the business runs well, various businesses, from preparation to sales, are needed. Because this business is a product sales business, the earliest step is to conduct an initial survey of the academic community for souvenir products of interest. Next, determine the variant of souvenir products equipped with the design and raw materials. Then also how to produce these goods. The products include cotton shirts, polo shirts, block notes, rubber key chains, acrylic key chains, various models of standard pins and key chains, UTM pens, mugs, fridge magnets, and stickers. It is necessary to check quality and packaging of the products. Products are displayed in the permanent display unit and non-permanent outlets. In addition, promotion is carried out, both through existing social media and through banners. Key words: souvenir business, le olle, University of Trunojoyo Madura

DIGITAL MARKETING AS AN INTEGRATED MARKETING COMMUNICATION STRATEGY IN BADAN USAHA MILIK DESA (BUMDesa) IN EAST JAVA Bambang Setiyo Pambudi; Suyono Suyono
Kompetensi (Competence : Journal of Management Studies) Vol 13, No 2 (2019): Oktober
Publisher : Universitas Trunojoyo Madura

The purpose of this study is how the marketing communication strategy through digital marketing is carried out by BUMDesa businesses as a driver of the village economy in order to prosper the Village Communities in East Java in marketing their products. This research is focused on the online media such as Instagram Business, Facebook Business and Whatshapp Business.This study used qualitative research methods to provide data and facts about the application of digital marketing in Badan Usaha Milik Desa (BUMDesa). Interviews, documentation, and observation used as data collection techniques. Data is analyzed with a grounded theory approach that provides development of the field of research studies. The analysis techniques consisted of data reduction, data presentation and conclusion.The research findings show that in marketing BUMDesa products, marketing trends are shifting from conventional (offline) to digital (online). The concept of digital marketing for BUMDesa businesses is to be able to market their products from anywhere and anytime through the internet / online media. So the communication strategy is done through digital marketing are the submission of positioning statements in each post on online media (Instagram Bisnis, Facebook Bisnis and Whatshap Bisnis) and the speed of response to online reviews of online media. Suggestions for BUMDesa in carrying out marketing activities, both conventional and especially digital marketing, can be developed for better management.

ANALISIS STRATEGI BAURAN KOMUNIKASI PEMASARANDALAM MENINGKATKAN PENJUALAN SENJATA KERIS DIDESA AENG TONG – TONG SUMENEP Andi Barri Albar; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 2 (2021): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine what strategies are used to increase the sale of keris weapons in the village of Aeng Tong-Tong Sumenep. The research method used is descriptive qualitative, descriptive research aims to collect detailed information by describing the situation in the field, data obtained through interviews with researchers from informants. From the results of research that can be obtained that the marketing communication mix that has been used by businessmen in the village of Aeng Tong-Tong Sumenep currently is Advertising, Sales promotion, Event and experiences, Online and social media marketing,interactive marketing, Personal selling. With the marketing communication mix relatively increased compared to before using only conventional sales methods.

Pengaruh Media Sosial Instagram dan Electronic Word of Mouth Terhadap Minat Berkunjung Objek Wisata Setigi Gresik Nasyifa Nasyifa; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 3 (2022): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Research based on the lack of content provision and the provision of extensive information on social media is the main reason between the onslaught of competition and the use of social media that can be used to increase interest in visiting Setigi tourism objects. The aim was to determine the level of interest in visiting Setigi tourism objects based on the results of using and obtaining information from the social media Instagram and the presence of electronic word of mouth. The variables in this study is social media Instagram and electronic word of mouth variables, which became independent variables, while the dependent variable was interest in visiting Setigi Gresik tourism objects. This study uses a quantitative approach method using SPSS statistical calculations with a total of 99 respondentsThe results that have been found based on the existing problems are that there is a significant influence between Instagram social media variables on visiting interest, the electronic word of mouth variable has also had a significant influence. significant to the interest in visiting, as well as the simultaneous influence of the independent variables on the dependent variable.

Pengaruh Atribut Produk Terhadap Keputusan Pembelian Mie Sedaap Selection Korean Spicy Soup Di Ponorogo Bagus Pujianto; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 3 (2021): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This study aims to determine the effect of product attributes consisting of Brand, Quality, Features, Design on the purchase decision of Mie Sedaap Selection Korean Spicy Soup steamed layer buyers in Ponorogo. Sampling in this study using accidental sampling and analyzed using multiple linear regression analysis. The results of this study indicate that the product attributes partially have a positive and significant effect on purchasing decisions, except for the brand variable. And product attribute variables simultaneously have a positive and significant effect on purchasing decisions.

PENGARUH PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUTUSAN PEMBELIAN PRODUK SALON KECANTIKAN (Studi Pada Rumah Cantik Arlova Di Kec. Blega Kab. Bangkalan) Mukarromah Mukarromah; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 1 (2021): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

This research aims to know and analyze: 1. Product influence on decision of purchase of product product rca 2. The price of product purchase decision on the rca 3 beauty salon decision. The influence of the promotion on the decision to buy products from the rca 4 beauty parlor. Impact on the decision of purchasing products from the rca beauty parlor. Retrieval. The study was conducted with a kind of quantitative research using primary and secondary data. The technique for taking a sample sample is random sampling. Data from the rca customers as many as 84 of those who bought rca products during July through September 2020. This research data analysis technique USES the t test and test f using SPSS version 23. The results of the t-test known products, promotions and places are inherently positive and significant to the decision of the purchase while the price is substantially positive and insignificant to the decision of the purchase. While the results of the known f test results, prices, promotions and places together (simultaneous) affect the decision of the purchase.

Pengaruh Gaya Hidup Dan Harga Terhadap Keputusan Pembelian Wardah Exclusive Matte Lip Cream Di Perkumpulan Rutin Ibu-Ibu Rt 03 Desa Sumberwono Kabupaten Mojokerto Cindy Putri Dwi Lestari; Suyono Suyono
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 2, No 1 (2022): Maret
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

The purpose of this study was to determine the lifestyle. The purpose of the partial influence of lifestyle on the purchasing decision of Wardah Exclusive Matte Lip Cream at the routine association of mothers in RT 03 Sumberwono Village Mojokerto Regency, to determine the effect of price partially on the purchasing decision of Wardah Exclusive Matte Lip Cream at routine gatherings. the women of RT 03 Sumberwono Village Mojokerto Regency, knowing the influence of lifestyle and price partially on the purchasing decision of Wardah Exclusive Matte Lip Cream at the routine gathering of women from RT 03 Sumberwono Village Mojokerto Regency. This research is a quantitative research with survey method. The population of this research is the women of RT 03 Sumberwono Village who are consumers or users of Wardah Exclusive Matte Lip Cream products. Because at the gathering in RT 03, Sumberwono Village, there were 104 people known. The sampling technique used non-probability sampling with purposive sampling method in order to obtain a sample of 50 employees. The data analysis technique used is multiple regression. The test results simultaneously (simultaneously) show that lifestyle and price variables have a positive effect on the purchasing decision of Warda Exclusive Matte Lipcream, it can be proven that the results obtained are 4,469. Lifestyle variables have a significant positive effect on purchasing decisions, this is evidenced by the value of tcount = 2,965 t table 1,678. and the correlation coefficient value shows a relationship of 15.68%. The price variable has effect on purchasing decisions, this is evidenced by the value of tcount = -0,058 t table 1,678. and the correlation coefficient value shows a relationship of 0.44%

PENGARUH CITRA MEREK, HARGA, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Wadud Ubaidillah; Suyono Suyono
Kompetensi (Competence : Journal of Management Studies) Vol 17, No 1 (2023): April
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/kompetensi.v17i1.19644

Faktor Pembentuk Repurchase Intention Product Halal Food di Indonesia suyono suyono; Indrianawati Usman; Sri Wahyuni Astuti
RELASI : JURNAL EKONOMI Vol 19 No 2 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i2.709

This article is a conceptual of several components that are antecedents of repurchase intention to halal products, halal products which in this case focus on traditional food or typical food in Surabaya. Typical food in Surabaya is served in various and unique forms, apart from being served in a unique form, the shape of this special food is very interesting with a taste that is of course very suitable for the palate of consumers, in this case young generations. Respondents in this study are expected to number more than 100 from East Java because the test used is structural equation modeling, in this test of course there needs to be a validity and reliability that must be fulfilled before goodness of fit is carried out. This research is still in the conceptual stage, of course it is hoped that there will be further research, so that a supportive suggestion will be found in this research in the form of continuing to preserve traditional culture by one of them consuming typical food. Keywords: halal product, repurchase, trust, TPB

Co-Authors Andi Barri Albar Bagus Pujianto Bambang Setiyo Pambudi Cindy Putri Dwi Lestari Diva Wenanda Indrianawati Usman Mukarromah Mukarromah Nasyifa Nasyifa Rosyida Ekawati Sri Wahyuni Astuti Wadud Ubaidillah

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