Rachmat Mauluddin
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Trunojoyo Madura

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Pengaruh Kompensasi dan Kompetensi Terhadap Kinerja Karyawan Di Masa Pandemi Covid-19 Pada PT. Adira Dinamika Multi Finance Tbk. Bangkalan Rachmat Mauluddin; S. Anugrahini Irawati
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 1, No 4 (2021): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1012.597 KB) | DOI: 10.21107/jkim.v1i4.13505

Abstract

This study aims to understand the problems regarding the level of consumer expectations of the atmosphere and prices as well as to measure consumer satisfaction with the atmosphere and prices at Kedai Srikandi Kwanyar. Thus, the atmosphere and price variables can be identified in accordance with the needs and expectations of consumers as well as variables that require improvement. The samples taken in this study were consumers who were visiting and had transacted and had enjoyed the offerings from Kedai Srikandi Kwanyar. The analysis method used is the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results obtained based on the CSI method indicate that the overall level of customer satisfaction at Kedai Srikandi is included in the "very satisfied" category. The calculation results based on the IPA method there are 2 items that need to be improved.