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All Journal Prosiding University Research Colloquium Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Henri Dwi Wahyudi
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Kewirausahaan Sosial Bagi Kelompok Pengerajin Peyek Cetul Desagadingsantren, Klaten. Henri Dwi Wahyudi; Sri Murwanti
Prosiding University Research Colloquium Proceeding of The 7th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.884 KB)

Abstract

Tujuan pengabdian ini adalah untukmeningkatkan motivasiberwirausaha peyek cetul, meningkatkan nilai tambah dari aktivitasekonomi dengan wirausahaserta menganalisis dan menjelaskan faktorfaktorkunci kewirausahaan di kalangan pengrajin peyek cetuldesagadingsantren, kelurahan belangwetan, kabupaten Klaten. Kamimelakukan studi kasus UKMdalam bisnis makanan.dan menganalisisproses bisnis start up UKM serta mendiskusikan proses bisnispengrajin peyek cetul desagadingsantren, kelurahan belangwetan,kabupaten Klaten. Temuan kami menunjukkan bahwa ada beberapakarakteristik kewirausahaan. Mereka; Motivasi tinggi untuk sukses,inovatif dan antusias untuk kerja sama. Namun, ada juga beberapamasalah dalam bisnis ini; strategi pemasaran terbatas, kurangnyakemampuan manajemen dan proses bisnis yang tidak standar. Metodestudi kasus yang digunakan dalam kajian ini adalah embeddedmultiple case study. Desain studi kasus untuk beberapa unit kasusdengan analisis kualitatif dan kuantitatif.. Analisis yang dipergunakandalam penelitian ini adalah analisis kualitatif yang didapatkan darihasil wawancara mendalam dengan para pegrajin.Analisis kuantitatifjuga dipergunakan untuk menganalisis aspek keuangan dari masingmasingproduk yang menjadi unit analisis dalam studi kasus ini.Kamimenawarkan program bantuan untuk mengatasi masalah tersebut danhasilnya sedang berlangsung.
The Influence of Digital Marketing, Service and Product Quality on Loyalty Through Satisfaction at La Moda Del Gelato Solo Ramadhani Darius Van Djava; Henri Dwi Wahyudi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7489

Abstract

This study aims to analyze the influence of digital marketing, service quality, and product quality on customer loyalty, with customer satisfaction as a mediating variable, at the La Moda del Gelato culinary business in Solo. The background of this research is based on the shift in young consumer behavior, who are increasingly relying on digital technology for purchasing activities, and the importance of positive experiences in shaping customer loyalty. This study used a quantitative method with a Partial Least Squares (PLS) approach using SmartPLS 3.0 software. The sample size was 200 respondents aged 15–30 who were active customers of La Moda del Gelato Solo. The results show that digital marketing, service quality, and product quality have no direct effect on loyalty, but they have a significant indirect effect through customer satisfaction as a mediating variable. Thus, customer satisfaction is proven to be a key element in fostering young customer loyalty. This research provides important implications for culinary businesses to focus more on improving service and product quality, as well as digital marketing strategies that can create satisfaction and memorable experiences for customers.
Pengaruh Karakteristik Individu, Kerja Sama Tim, dan Keterampilan Kerja Terhadap Kinerja Karyawan: Studi Pada Puskesmas Walikukun Annisa Nur Aqtyas Mahanani; Henri Dwi Wahyudi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9388

Abstract

Employee performance plays a crucial role in supporting the effectiveness of public services, particularly in the healthcare sector. This study aims to examine the influence of individual characteristics, team collaboration, and work skills on employee performance at Walikukun Public Health Center (Puskesmas Walikukun). The research employed a quantitative approach using a survey method involving 104 respondents selected through a saturated sampling technique. The research instrument was developed based on theoretical indicators and has been tested for validity and reliability. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the assistance of SmartPLS 3.0 software. The results show that all three independent variables have a positive and significant effect on employee performance. Individual characteristics have a path coefficient of 0.219 (p-value = 0.004), team collaboration 0.376 (p-value = 0.000), and work skills 0.352 (p-value = 0.000). Among these, team collaboration exerts the most dominant influence. These findings underscore the importance of fostering a collaborative work culture and enhancing individual capacity as strategies to optimize employee performance. The practical implications of this study can serve as a reference for health center management in designing competency-based training programs and strengthening teamwork within the workplace.
Pengaruh Flexible Working Hours (FWH), Employer Branding dan Media Sosial Terhadap Minat Melamar Kerja Generasi Zoomer Zulfirhan Maulana; Henri Dwi Wahyudi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7744

Abstract

This study aims to examine the influence of Flexible Working Hours (FWH), Employer Branding (EB), and Social Media (SM) on Job Application Interest (JAI) among Generation Zoomer in Surakarta. Using a quantitative explanatory approach, the research involved 121 respondents selected through non-probability purposive sampling. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that FWH has the most significant effect on job application interest, followed by the effects of Employer Branding and Social Media, although their contributions are smaller. The model explains most of the variability in job application interest, indicating that these factors have strong relevance in predicting the interest of Generation Zoomer in applying for jobs. This study provides valuable insights for companies in designing policies that attract potential employees, particularly Generation Zoomer.
Co-Authors Annisa Nur Aqtyas Mahanani Ramadhani Darius Van Djava Sri Murwanti Zulfirhan Maulana