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Implementasi Strategi Bauran Pemasaran Dalam Upaya Menarik Minat Peserta Didik Baru Pada Sekolah Menengah Pertama Islam Akhwan Mashudi Akhwan Mashudi; Bahtiar Bahtiar; Nurul Yakin
J-MPI (Jurnal Manajemen Pendidikan Islam) J-MPI Vol. 7, No. 1, Juni 2022
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jmpi.v7i1.16488

Abstract

The purpose of this study is to explain the application of the marketing mix strategy in an effort to attract the interest of new students at Islamic Junior High School (SMPI) Al-Mujahidin Tempos. This research is included in the qualitative research group, where the data collection techniques use observation, interviews, and documentation techniques. Data analysis consists of data presentation, data reduction, and then drawing conclusions. The results showed that SMPI Al-Mujahidin Tempos succeeded in increasing the interests and number of new students. The marketing mix strategies used include products (products), price (price), place (location), promotion (promotion), people (human resources), physical evidence (physical evidence), and process (process). The products offered are schools based on Islamic habits, including tahfizul qur'an, tahlilan, barzanji reading and, environmental preserving. Free school entrance fees are even given school uniforms. The main promotion activities through recitation conducted by the leaders of Islamic boarding schools, school principals and teachers, and the spread of brochures through social media and announcement banners in schools. Development of adequate learning supporting infrastructure facilities. While the learning process is carried out with the 13 -based Islamic culture curriculum.
UPAYA MENINGKATKAN INFRASTRUKTUR PEMBELAJARAN DAN LINGKUNGAN UNTUK BERKELANJUTAN PRAKTIK MUTU PENDIDIKAN Maksum Utsman; Bahtiar Bahtiar; Nurul Yakin
Jurnal Isema : Islamic Educational Management Vol 7, No 2 (2022): Jurnal Islamic Educational Management
Publisher : Laboratorium Jurusan S1 Manajemen Pendidikan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/isema.v7i2.18626

Abstract

ABSTRACTThe current study examines the state of the learning environment and infrastructure, along with their effect on teaching and learning activities and the extent to which they are maintained. This study uses a descriptive survey design paradigm. Respondents consisted of madrasah in the Darul NW Kamal Kembang Kerang Islamic boarding school with 5 madrasa principals and 127 teachers who were randomly selected using a multi-stage sampling technique from a group of 5 madrasah in the Darul Kamal Islamic boarding school Kembang Kerang environment. Data was collected using the Learning Environment Management Questionnaire (LEMQ), Teacher Instructional Task Performance Assessment Scale (SPKTIG), and Principal Interview Guidelines (IGP). The study revealed that teachers' perceptions of the quality of learning facilities and environments ranged from 41 to 60.5%, while schools with inadequate quality ranged from 19 to 59%. This implies that quality assurance practices are at the average level in secondary schools. The results also showed that there was a significant relationship between teachers' instructional tasks and students' academic performance (r = 0.645 at p<0.05). The study concludes that schools and other stakeholders in education must effectively collaborate and contribute significantly to the development of infrastructure and learning environments, so as to create a work environment that is more conducive to the practice of ensuring sustainable high-quality education in secondary schools.Key words: Infrastructure, Learning Environment, Quality of Education
Analysis of Critical Thinking Ability, Motivation and Achievement of Students In The Department of Islamic Religious Education Muhammad Fahrurrozi; Nurul Yakin
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 14 No 1 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i1.4253

Abstract

The quality of education in Indonesia still needs improvement, especially for educators to improve critical thinking skills and problem solving. The role of education is synonymous with the quality of human resources (HR) in society. To form human resources that have good quality, Indonesia needs to improve the concept of education because good education will also form good human resources. This study aims to determine (1) critical thinking skills, (2) learning motivation, and (3) student learning outcomes majoring in Islamic Religious Education at the State Islamic University of Mataram. This research is a type of quantitative research. Sampling was conducted on 40 students, consisting of 20 male and 20 female students in Islamic religious education courses. Research data collection techniques are divided into two types: data in the form of critical thinking skills and learning outcomes are obtained using test question instruments. In contrast, research data on learning motivation is obtained using non-test instruments in the form of questionnaires. All the data obtained in the research was then analyzed descriptively, and a comprehensive description of the data obtained in the research was provided. The results of the study show that (1) the critical thinking skills of students in Islamic religious education courses are in the moderately critical category but have different averages between male and female students; (2) the learning motivation of students in Islamic religious education courses is equally in the high category but has different averages between male and female students; and (3) the learning outcomes of Islamic religious education students are in the very good category for college students and good for female students.
Strategi Kepala Madrasah Untuk Memperkuat Karakter Kreatif Siswa di MTs Baiturrahim Kabar Muhammad Fahrurrozi; Ita Raodatul Fahmi; Nurul Yakin; Asriati Aulia Malik
Action Research Journal Vol. 1 No. 2 (2024): Mei 2024
Publisher : Lembaga Einstein College (LEC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to 1) determine the Madrasah Head's efforts in strengthening the creative character of students at MTs Baiturrahim Kabar and 2) the supporting and inhibiting factors. This research uses a descriptive-qualitative approach. Data was obtained through observation, interviews, and documentation techniques. The data analysis technique uses Miles and Huberman's theory, which includes data condensation, data presentation, and drawing conclusions. Based on the results of research in the field, it was found that 1) the efforts of the Madrasah Head to strengthen the creative character of students at MTs Baiturrahim Kabar, namely, firstly initiating sewing extracurricular activities, secondly an appeal to hold a live pharmacy, thirdly implementing typical Lombok cooking skills as a use of craft class hours, and fourthly the development of language skills through English and Arabic extracurricular activities. 2) Supporting factors, namely optimism as the spirit of activity, achievement motivation, support from the community, and adequate facilities. The inhibiting factors are health conditions that are sometimes less stable, the depletion of the Madrasah Head's energy and thoughts due to a lack of educational staff, the presence of some of the student parents' responsibility for funding, and complaints from a small number of teachers about the Madrasah Head's policies