M. Gunawan Setyadi
Institut Teknologi Bisnis AAS Indonesia

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PENINGKATAN KETERAMPILAN DESAIN GRAFIS BAGI MAHASISWA AISKA UNIVERSITY DALAM MENGHADAPI ERA 4.0: IMPROVING GRAPHIC DESIGN SKILLS FOR AISKA UNIVERSITY STUDENTS IN ERA 4.0 Irfan Sadida; M. Gunawan Setyadi; Aisyah Mutia Dawis
Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 3 (2022): September : Jurnal Pengabmas Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.335 KB) | DOI: 10.57214/pengabmas.v4i3.115

Abstract

The rapid development of technology is very influential on institutions, society and even universities. At this time, the role of graphic design in all fields is needed. This can be proven by the many fields of business that utilize the expertise of graphic designers. The shifting habit of using digital media in human activities has made the use of design as media promotion increasingly widespread in the business world. Examples of promotional media include brochures, leaflets, posters, business cards, billboards, banners, and banners. This illustrates that graphic design skills are important things that students need to have in this modern era. Therefore, it is important to hold graphic design training as an initial means for students to improve their ability to produce a quality graphic design work.
Faktor-Faktor Yang Mempengaruhi Nilai Perusahaan Manufaktur Sektor Barang Konsumsi di BEI Periode 2017-2020 Anisa Diah Febriani; Wikan Budi Utami; M. Gunawan Setyadi
Jurnal Ilmiah Keuangan Akuntansi Bisnis (JIKAB) Vol 2 No 1 (2023): Jurnal Ilmiah Keuangan Akuntansi Bisnis
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jikab.v2i1.29

Abstract

This study aims to examine the effect of dividend policy, debt policy, and profitability on firm value in consumer goods manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. Based on the purposive sampling method, the total research sample was 112 companies with 4 years of research. The type of data used in this research is secondary data, in the form of financial statements of manufacturing companies in the consumer goods sector. Data analysis in this study used multiple linear regression using the SPSS statistical test tool. Simultaneous test results show that dividend policy, debt policy, and profitability have a significant effect on firm value. The partial test results show that the dividend policy variable has no effect on firm value. While the policy of debt and profitability affect the value of the company
Pendampingan Kewirausahaan Batik Cap Putra Putri untuk Meningkatkan Daya Saing Produk Lokal di Sukoharjo Indra Lila Kusuma; Tira Nur Fitria; LMS. Kristiyanti; Agus Subekti; M. Gunawan Setyadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19180

Abstract

Tujuan dari kegiatan pengabdian masyarakat ini adalah untuk mendukung pengembangan kewirausahaan industri batik cap di Sukoharjo, khususnya pada Jasa Maklon Batik Cap Putra Putri, sehingga dapat meningkatkan daya saing produk lokal baik di tingkat regional maupun nasional. Industri batik cap, seperti yang dijalankan Batik Cap Putra Putri di Sukoharjo, menggunakan stempel (cap) untuk mencetak pola pada kain, sehingga lebih cepat dibanding batik tulis dan mempertahankan motif tradisional. Kegiatan pengabdian masyarakat dilaksanakan pada 29 Desember 2025 di Batik Cap Putra Putri, Tegalrejo RT. 02 RW. 06, Kadokan, Kec. Grogol, Kab. Sukoharjo, Jawa Tengah, melibatkan pemilik usaha dan karyawan sebagai peserta utama dengan tujuan meningkatkan daya saing produk lokal melalui pendampingan kewirausahaan, manajemen produksi, strategi pemasaran, dan digitalisasi portofolio produk. Pada tahap awal, tim pengabdian melakukan identifikasi kebutuhan melalui wawancara dan observasi proses produksi untuk menyusun modul pelatihan, dilanjutkan sosialisasi tentang pengelolaan usaha profesional dan pentingnya portofolio digital untuk meningkatkan visibilitas produk batik cap. Tahap inti meliputi pendampingan langsung dalam pencatatan pesanan, pengelolaan bahan baku, dokumentasi produk, serta pelatihan pembuatan portofolio digital dan strategi pemasaran melalui media sosial dan marketplace, sehingga peserta dapat mempraktikkan manajemen produksi dan promosi secara interaktif. Pada tahap penutup, dilakukan evaluasi kemampuan peserta, diikuti pemberian rekomendasi lanjutan seperti pemeliharaan portofolio digital, strategi promosi berkelanjutan, dan pelatihan bagi karyawan baru, sehingga Batik Cap Putra Putri memiliki langkah konkret untuk meningkatkan daya saing produk lokal secara profesional dan berkelanjutan.
MENINGKATKAN KETERAMPILAN PEMBELAJARAN ONLINE PADA ANAK YATIM PIATU MUHAMMADIYAH MOJOLABAN SUKOHARJO M. Gunawan Setyadi; Tino Feri Efendi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pembelajaran online menjadi bagian penting dalam dunia pendidikan, namun tidak semua peserta didik memiliki keterampilan yang memadai dalam memanfaatkannya, khususnya anak yatim piatu. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan pembelajaran online pada anak yatim piatu Muhammadiyah Mojolaban Sukoharjo melalui pelatihan penggunaan perangkat dan platform pembelajaran digital. Metode yang digunakan meliputi pelatihan langsung, praktik penggunaan aplikasi pembelajaran, serta pendampingan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap penggunaan media pembelajaran online serta meningkatnya kepercayaan diri peserta dalam mengikuti pembelajaran daring. Kegiatan ini diharapkan dapat membantu peserta dalam mengikuti proses pembelajaran secara lebih efektif.
INTEGRATING TAX FAIRNESS, GOVERNMENT MARKETING STRATEGY, AND INSTITUTIONAL TRUST: A MODERATED MEDIATION MODEL OF TAX COMPLIANCE IN INDONESIA M. Gunawan Setyadi; Tino Feri Efendi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.19495

Abstract

This study examines the behavioral determinants of tax compliance by integrating perceived tax fairness, government marketing strategy, institutional trust, and perceived enforcement into a unified moderated mediation framework. Grounded in Equity Theory, the Slippery Slope Framework, and Government Marketing Theory, the research explores how fairness perceptions influence compliance both directly and indirectly through trust in tax authorities, while also assessing the moderating roles of public communication and enforcement mechanisms. A quantitative explanatory design was employed using survey data collected from 250 registered individual taxpayers in Bandung, Indonesia. Respondents were selected through purposive sampling based on active tax status and experience with electronic tax reporting systems. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to evaluate measurement validity, structural relationships, and moderation effects. The findings reveal that perceived tax fairness significantly enhances trust in tax authorities. Trust, in turn, exerts a strong positive effect on tax compliance, confirming its central mediating role. The direct effect of fairness on compliance becomes weaker when trust is included, indicating partial mediation. Government marketing strategy positively influences trust and strengthens the relationship between fairness and trust, highlighting the importance of transparent communication, public education, and fiscal storytelling. Meanwhile, perceived enforcement demonstrates a positive but comparatively weaker moderating effect on the trust–compliance relationship, suggesting that balanced power and legitimacy are essential for sustainable compliance. The study contributes theoretically by extending the Slippery Slope Framework through the incorporation of public marketing as a behavioral governance instrument. Practically, the findings underscore the strategic importance of fairness-based communication and consistent enforcement in fostering voluntary, trust-driven tax compliance in emerging economies. Keywords: Tax fairness; institutional trust; tax compliance; government marketing strategy; perceived enforcement