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Tourist Perceptions of Halal Tourism that Provides Tourist Satisfaction: a Case Study on Tourism in West Sumatra Baby SM Poernomo; Mercy Spesa Devina de Fretes; Sukirno Sukirno; Nataya Premchaiporn
Ilomata International Journal of Social Science Vol 3 No 4 (2022): October 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.911 KB) | DOI: 10.52728/ijss.v3i4.587

Abstract

Indonesia as one of the countries with the largest Muslim population in the world has enormous potential to develop industry in the halal tourism sector. Halal tourism from year to year is growing continuously, considering the large number of Muslim tourists who travel but still prioritize the guidance of the Islamic religion. One of the regions in Indonesia that is encouraged to become a halal tourist destination is West Sumatra. However, until now, people's understanding of halal tourism is still different from one another. There are even some people who are worried that halal tourism is only for Muslims. This is a qualitative research with a case study approach. Data was collected by semi-structured interviews with 30 tourists, which were classified into domestic Muslim tourists, domestic non-Muslim tourists and foreign tourists. This is done in order to obtain data on how the perception of each tourist about halal tourism and what kind of halal tourism can provide tourist satisfaction. The result of this research shows that basically Muslim tourists, non-Muslims and foreign tourists agree with the implementation of halal tourism, especially in terms of halal food and drinks. Food does not contain pork or other non-halal ingredients and there is no non-halal activities or entertainments. The tourists also agree with the cleanliness factor, both in the object itself and the surrounding environment. However, there is still different perception among the informants regarding the dress code. Some Muslim tourists want visitors to wear clothes that are in accordance with Islamic ethics, while other visitors say that visitors are simply asked to dress modestly.
SOSIALISASI PENERAPAN NILAI – NILAI PANCASILA SILA KE-3 BAGI GENERASI ā€œZā€ Dian Wahyudin; Ana Chaerunisyah; Indriani Rahayu Ning Tyas; Faizah Julina; Mercy Spesa Devina de Fretes
Batara Wisnu : Indonesian Journal of Community Services Vol. 3 No. 3 (2023): Batara Wisnu | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v3i3.226

Abstract

Pancasila, as the foundation of the Indonesian state, emphasizes the importance of applying moral and ethical values in community life. One of the values that is highly relevant to emphasize is the Third Principle, which is "Unity of Indonesia." Socializing the implementation of Pancasila values, particularly the Third Principle, presents a challenge that needs to be overcome, especially in the context of Generation Z living in the era of digitalization and globalization. Generation Z, accustomed to technological advancements, can be directed to understand and apply the Third Principle in their daily lives. Socialization is conducted through engaging approaches in the form of direct interaction. The results of socialization, in the context of implementing the values of the Third Principle, can lead Generation Z to comprehend the diversity of culture, ethnicity, and religion as the nation's wealth. Understanding the Third Principle fosters a sense of nationalism and patriotism. Generation Z with a strong national consciousness tends to be more committed to common interests and national development. In facing the impacts of technology and information, socializing Pancasila values helps Generation Z filter information, develop critical thinking, and use technology ethically
Pengaruh Persepsi Produk dan Sikap Konsumen Terhadap Keputusan Pembelian Mie Instan Samyang DiIndomaret Mardani Jakarta Pusat Nur Hurriyah; Mercy Spesa Devina De Fretes
JAMBIS : Jurnal Administrasi Bisnis Vol 2, No 3: Juni 2022
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v2i3.2508

Abstract

The study was descriptive quantitative with the purpose of analyzing the factors that affect the purchase decision of Samyang instant noodles at Indomaret Mardani, Central Jakarta. Based on the results of the study, it was found that Product Perception affected the Purchase Decision of Samyang Instant Noodles by 45.5%, the remaining 54.5% was affected by other variables not analyzed in this study. The consumer attitude affected the purchase decision of Samyang Instant Noodles by 39.4%, the remaining 60.6% was affected by other variables not analyzed in this study. The results also indicated that the Product Perception and Consumer Attitude affected the Purchase Decision of Samyang Instant Noodle by 48.2%, the remaining 51.8% was affected by other variables not analyzed in this study.