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All Journal Jurnal Manajemen E-Jurnal Manajemen Trisakti School of Management (TSM)
Sri Devi
IPB University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Implementation of Balanced Scorecard Perspective Performance Analysis: Case Study of Krispiku MSMEs Annisa Muthmainnah Ichwan; Irma Syafitri; Mufida Rahmayani; Sri Devi; Yomi Satifa Putri
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.953 KB) | DOI: 10.34208/ejmtsm.v2i3.1139

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the important pillars in national economic growth because they have a major contribution to Indonesia's Gross Domestic Product (GDP). In Central Java, the manufacturing sector dominates the structure of the Gross Regional Domestic Product (GRDP). The growth in the number of MSMEs has implications for increasingly fierce business competition. MSME actors are required to be more productive and innovative, therefore a performance appraisal is needed as an evaluation in order to carry out continuous improvement. One method of measuring performance that is considered effective because it is able to measure the company's performance from various aspects, both financial and non-financial, is the Balanced Scorecard. The object of this research is Krispiku MSMEs located in Cilacap, Central Java. This study uses quantitative methods. This study aims to analyze the performance assessment using the Balanced Scorecard on Krispiku SMEs located in Cilacap Regency, Central Java. The results showed that weighting the four perspectives using paired comparison obtained perspective financial as main priority in strategy development company with a value of 0.48. Meanwhile, based on the balanced scorecard analysis, the results show that the productivity of Krispiku's MSMEs is still low and needs to be improved so that Krispiku can get maximum profit.
Citra Merek Sebagai Pemoderasi Pengaruh Promosi dan Kemudahan Penggunaan terhadap Minat Menggunakan Kembali ShopeePay Sri Devi; Rindang Matoati
Jurnal Manajemen Vol. 12 No. 2 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i2.4933

Abstract

The digital economy has changed the way Indonesians transact from cash payments to non-cash payments, thus creating a cashless society trend that is in line with regulations related to electronic money. Electronic money can be divided into e-money (chip-based) and also e-wallets (server-based). E-wallet is one of the most widely used payment methods today because it offers various conveniences and benefits for its users. The most widely used digital wallet in Indonesia is ShopeePay. This study aims to analyze the influence of promotion and ease of use on intention to reuse ShopeePay with the brand image as a moderation variable. The population in this study are e-commerce Shopee users who have transacted using ShopeePay in Jabodetabek whose number are not known for certain. The sampling technique used purposive sampling with a total sample of 195 respondents and the data are analyzed using Structural Equation Modelling - Partial Least Square (SEM-PLS). The results showed that promotion has a positive and significant effect on the intention to reuse, ease of use has a positive and significant effect on the intention to reuse, brand image has a positive and significant effect as a moderation of the relationship between promotion and the intention to reuse, and brand image is not variable moderating for the relationship between ease of use and intention to reuse. Keywords: Brand image; E-Wallet; Ease f Use; Intention to Reuse; Promotion.
Co-Authors Annisa Muthmainnah Ichwan Irma Syafitri Matoati, Rindang Mufida Rahmayani Yomi Satifa Putri