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All Journal TIJAB (The International Journal of Applied Business) E-Jurnal Manajemen Trisakti School of Management (TSM)
Yomi Satifa Putri
IPB University
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Implementation of Balanced Scorecard Perspective Performance Analysis: Case Study of Krispiku MSMEs Annisa Muthmainnah Ichwan; Irma Syafitri; Mufida Rahmayani; Sri Devi; Yomi Satifa Putri
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 3 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.953 KB) | DOI: 10.34208/ejmtsm.v2i3.1139

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the important pillars in national economic growth because they have a major contribution to Indonesia's Gross Domestic Product (GDP). In Central Java, the manufacturing sector dominates the structure of the Gross Regional Domestic Product (GRDP). The growth in the number of MSMEs has implications for increasingly fierce business competition. MSME actors are required to be more productive and innovative, therefore a performance appraisal is needed as an evaluation in order to carry out continuous improvement. One method of measuring performance that is considered effective because it is able to measure the company's performance from various aspects, both financial and non-financial, is the Balanced Scorecard. The object of this research is Krispiku MSMEs located in Cilacap, Central Java. This study uses quantitative methods. This study aims to analyze the performance assessment using the Balanced Scorecard on Krispiku SMEs located in Cilacap Regency, Central Java. The results showed that weighting the four perspectives using paired comparison obtained perspective financial as main priority in strategy development company with a value of 0.48. Meanwhile, based on the balanced scorecard analysis, the results show that the productivity of Krispiku's MSMEs is still low and needs to be improved so that Krispiku can get maximum profit.
The Effect of Electronic Word of Mouth, Destination Image on Tourist Visiting Decisions at Nagari Tuo Pariangan Tourism Object Hardiana Widyastuti; Yomi Satifa Putri
TIJAB (The International Journal of Applied Business) Vol. 7 No. 1 (2023): APRIL 2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v7.I1.2023.43333

Abstract

Background: Tourism at this time has become one of the critical needs for most people, this can be seen from the increased interest in tourism which is side by side with digital promotion through EWOM in the tourism sector which is rampant on social media. With the high intensity of internet use, especially on social media platforms, making digital promotions through social media provides excellent tourism marketing opportunities. Objective: This study aims to analyze the effect of electronic word of mouth and destination image on the decision to visit tourists at the Nagari Tuo Pariangan tourist attraction. Method: The data used in this study were obtained from primary data and secondary data. The data analysis method used is descriptive analysis and SEM-PLS analysis with a sample of 130 respondents, using a non-probability sampling method. Results: The results of this study indicate that electronic word of mouth has a positive and significant effect on destination image, destination image has a positive and significant effect on visiting decisions, and electronic word of mouth has a positive but not significant effect on visiting decisions. However, there are mediating variables that can influence. Conclusion: The results of the SEM-PLS analysis also show a positive and significant effect between the electronic word-of-mouth variables on the destination image and decision visit. Keywords: destination image; electronic word of mouth; the decision to visit; SEM-PLS
Co-Authors Annisa Muthmainnah Ichwan Hardiana Widyastuti Irma Syafitri Mufida Rahmayani Sri Devi