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All Journal Indonesia Berdaya E-Jurnal Manajemen Trisakti School of Management (TSM)
Wibisono Soediono
Sekolah Tinggi Ilmu Ekonomi Trisakti
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PENGARUH FOOD QUALITY, PRICE, LOCATION AND ENVIRONMENTDAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION Asri KURNIASARI ARIFIN; Wibisono Soediono
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 4 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.597 KB)

Abstract

This study aims to determine the effect of food quality, price, location and environment, service quality on customer loyalty through customer satisfaction at Mc Donald's in Bekasi City. The sampling technique used in this research is non-probability sampling with purposive sampling method and the sample size is 150 respondents. Respondents are domiciled in Bekasi City and are McDonald's customers in Bekasi City with a minimum requirement of having purchased and used Mc Donald's services in Bekasi City twice or more in the past month. The data in this study will be analyzed using Partial Least Square (PLS) with WarpPLS software version 7.0. The results of this study indicate that food quality, price, location and environment, service quality have a positive and significant effect on customer satisfaction, and there is a positive and significant influence between customer satisfaction and customer loyalty at McDonald's restaurants in Bekasi city.
Membangun Sikap Kerja Profesional Karyawan Anara Airport Hotel Tangerang Surahman Pujianto; Erika Jimena Arilyn; Ian Nurpatria Suryawan; Wibisono Soediono
Indonesia Berdaya Vol 4, No 2 (2023)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2023461

Abstract

Community service activities include increasing the speed of community development efforts towards fostering a harmonious and dynamic society that is ready to take chances towards improvement and progress in accordance with socio-cultural values and norms in the life of a developing community in the life of the prevailing society. This training uses an explanatory case study approach to explain various case studies of the professional work attitudes of Anara Airport Hotel employees. The main activities of the training besides presentation and explanation of the material, a simple assessment of the professional work attitude of employees is also carried out, namely the FGD (focus group discussion) method and case studies. Abstrak: Kegiatan pengabdian kepada masyarakat beberapa diantaranya adalah bertambahnya kecepatan upaya pengembangan masyarakat ke arah terbinanya masyarakat yang harmonis serta dinamis yang siap menempuh perubahan-perubahan menuju perbaikan dan kemajuan sesuai dengan nilai-nilai sosial budaya dan norma-norma dalam kehidupan masyarakat berkembang dalam kehidupan masyarakat yang berlaku. Pelatihan ini menggunakan pendekatan studi kasus eksplanatori untuk menjelaskan berbagai studi kasus sikap kerja profesional karyawan Anara Airport Hotel. Aktivitas utama pelatihan selain presentasi dan penjelasan materi, juga dilakukan asesmen sederhana atas sikap kerja professional kerja para karyawan, yakni dengan metode FGD (focus group discussion) dan studi kasus.
Co-Authors Asri KURNIASARI ARIFIN ERIKA JIMENA ARILYN Ian Nurpatria Suryawan Ian Nurpatria Suryawan Surahman Pujianto